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Charm of Chinese Studies-Hu Xueyan 36 (1) 2.28
the first plan: hide your thoughts in your heart

Hu Xueyan's business has two things to do with "hiding the sky from the sea", one is "taking care of it" and the other is "raising it". Hu Xueyan knows that if you are capable, but you are putting on airs everywhere, and you are not good at "hiding" others, then you can't open the big picture of life.

the second plan: surround Wei to save Zhao-do this first, and do other things

where Hu Xueyan is higher than ordinary businessmen, it is probably that it can really "surround Wei to save Zhao", avoid powerful competitors, and do not confront them head-on, but attack from the side or make progress around, seize opportunities and take advantage of them.

the third plan: to kill by using the knife-not to show your face

Hu Xueyan said: "To do things, as an idiom in China says,' It is better to take advantage of the situation than to wait for time'. Many seemingly difficult events have been successfully accomplished just because they know how to take advantage of the situation."

the fourth plan: wait for work-brand your own brand with your heart

Hu Xueyan knows the function of the plan of "wait for work", and he has made "signboard plan", "face plan" and "keeping promise plan". The so-called "signboard plan" means that an enterprise will always be in a passive and backward position in the market competition without a loud signboard.

The so-called "face plan" means that Hu Xueyan pays special attention to face, and even when the building is about to collapse, he never forgets to save face. The so-called "keeping promises" means that in Hu Xueyan's business career, he often said: "Being a man is nothing more than keeping faith." From this point of view, Hu Xueyan's profound business role in "waiting for work" is really enlightened!

fifth plan: take advantage of the fire to rob-seize the opportunity and never let go

"take advantage of the fire to rob" refers to the use of "seize the opportunity and tactics" and "master the tactics of waiting for the fire". Hu Xueyan always changes his work at any time, acting according to circumstances, and being anxious and slow is appropriate.

the sixth plan: a diversion from the east to the west-changing tactics to plot the overall situation

Hu Xueyan's management way is: as long as it finds financial resources, even as long as it produces an idea, it immediately thinks of putting it into practice, which is to react quickly and divert the attention from the east to the west.

the seventh plan: make something out of nothing-turn a bad business into a good business

the "activating method" advocated by Hu Xueyan is actually a management method of "making something out of nothing". Therefore, "activating collaterals" means "making something out of nothing".

Number eight: Get out of an underground passage

"Being able to guess other people's psychological thoughts is one of the secrets of doing business." This is Hu Xueyan's famous saying, which means "sneak in".

ninth plan: watch the fire from the other side of the bank-look at the situation before making a decision

"watch" is action, and "fire" is the situation before and after the fire. Those who can "watch" should not only see the "fire" in front of them, but also assess the situation after the "fire" in order to take countermeasures and put themselves in a favorable position. This is a great revelation of Hu Xueyan's "watching the fire from the other shore".

tenth plan: hide the knife in the smile-smile and have another plan

Hu Xueyan always thinks that there are no real friends in business, but there are not enemies everywhere. Being able to smile at your opponent, hug the enemy in public, and turn the enemy into a friend is the best of the best.

eleventh plan: Li Daitao stiff-know how to throw sesame seeds to protect watermelon

"Li Daitao stiff" reflects a sense of gain and loss. In fact, a businessman should not only remind himself to put aside his gains and losses when facing a crisis, but also remind himself to put aside his gains and losses in many cases even under normal circumstances.

twelfth plan: shoplifting-do things in the best interests

shoplifting refers to the relationship between "shun" and "pulling", which is called "shun pulling". Hu Xueyan knows the "steal method" when doing business, and his so-called cheap acquisition method belongs to this plan.

the 13th plan: startle the enemy-try to confuse the opponent

the plan of "startle the enemy" often explains the means of punching out and interfering with the opponent. One wonderful thing about Hu Xueyan's business is that he dares to compete with foreigners and disturb their hands and feet.

The 14th plan: Rebirth-can turn decay into magic

The plan of "Rebirth" is very enlightening for financial management, because there is the problem of how to turn "dead money" into "living money". Hu Xueyan said, "Always use your head. When it comes to financial management, there are financial resources everywhere. "

Fifteenth plan: Distract the tiger from the mountain-paralyze the opponent's vigilance

There are also cases of "Distract the tiger from the mountain" in Hu Xueyan's business. For example, Hu Xueyan's sincere relationship with the Hongbang forces in Huzhou is a wonderful stroke in his business career, because he is netting and paralyzing his opponent with his mind.

sixteenth plan: play hard to get-don't worry about expressing your intention

"playing hard to get" is to put it first and then collect it, and put it in vain and collect it for real, and the result is to win the game in concealment and falsehood. Hu Xueyan attaches great importance to his intangible power-fame and image in business, and has his own unique set of techniques.

the 17th plan: attract people's attention with interests

as soon as Hu Xueyan made his debut, he showed his extraordinary. He was considerate, considerate, good at reading and reading people's minds, and better at reading each other's minds. Therefore, he could not only be courteous to meet each other's psychological needs, but also meet each other's needs materially, so as to unload their "burdens". This is called "throwing bricks to attract jade", "bricks" are beneficial and "jade" is human!

18th plan: Catch the thief and capture the king-let the talented people conquer the world for themselves

Hu Xueyan really has a great ability to catch useful people, win people's hearts, and turn enemies into friends, which is an important reason why he is able to make his business bigger and bigger, and it is certainly his "big capital". It can be seen that "the law of catching people" is one of the means of employing people in Hu Xueyan.

Nineteenth plan: Stop beating the drum-don't do small things

One of the important reasons why Hu Xueyan's business ethics is praised is that it values the feelings of peers above the immediate interests, and in the face of fierce competition, it does what ordinary businessmen can't do: it doesn't rob peers of their jobs. This is also a fundamental problem that he set out to solve when he achieved great things-that is, taking the "salary" of non-peers instead of taking the "salary" of peers.

the twentieth plan: fish in troubled waters-master the way to win in chaos

In the business world, there is a saying: "Hu Xueyan's vision is to win in chaos". Because Hu Xueyan immediately thought of starting to invest in two businesses that would bring him rich money in troubled times and after, after he made the first business of selling raw silk in Yangzhuang. These two businesses, one is to open a pharmacy, and the other is a pawnbroker.

the 21st plan: the golden cicada will never go to a dead end

Hu Xueyan's plan of "thinking about himself in the first half of the night and thinking about others in the second half of the night" is really a plan of "golden cicada will shell out", thus eliminating resentment and hatred and leaving himself an extra way out.

the 22nd plan: close the door to catch thieves: know the strategy of doing business steadily

The plan of "closing the door to catch thieves" can refer to being good at layout management methods in business. Hu Xueyan once said, "When I have money, I don't just paste the wall with a silver ticket, just to see if it's enjoyable. I have money to spend. "

Twenty-third plan: Make friends far away and attack near-if you don't have popularity, you can't do anything

The "flower sedan chair" that is often spoken in Hu Xueyan is a Hangzhou proverb, which means that people can't do without mutual maintenance and help. People lift people, people help people, what people want to do will be smooth, and people's career will be developed. This is "far-reaching and near-attacking"!

Twenty-fourth plan: cutting the enemy by false means-using the method of "learning from others" to make money

The plan of "cutting the enemy by false means" is used in the multi-fingered seeking for help in business. For example, how to treat those who are in urgent need of help is very knowledgeable; You can ignore him, whether he lives or dies, or you can help him enthusiastically in return. The former is short-sighted and the latter is far-sighted.

the 25th plan: stealing the beam and replacing the column-skillfully dissolving the opponent's strength

the plan of stealing the beam and replacing the column refers to a means of skillfully achieving one's own goal. Hu Xueyan does not seek little profit in business, but tries to straighten out all kinds of relations and find investment channels in many ways, so its business is prosperous.

the 26th plan: pointing fingers at others-don't hurt useful people easily

The plan of pointing fingers at others means that you should not only take care of yourself, but be good at standing in the position of others so as not to hurt people directly. This is especially true if we want to retain talents. Regarding how to retain talents, Hu Xueyan also has a very real saying: "Being a man must always be considerate of others."

Twenty-seventh plan: be false and crazy-don't let others see through yourself

Hu Xueyan knows others and knows himself, and he can develop this kind of round-the-world attitude without any fetters. This attitude is nothing to say. The first thing is to live first, then live well, and then cultivate a little affection and warmth between people. Because there is no fixed principle, it is characterized by fluency, flexibility, harmony, fullness and flexibility.

the 28th plan: going to the house to take the ladder-refusing to let people know where they are

The plan of "going to the house to take the ladder" shows that you should be good at hiding your thoughts, waiting for the opportunity, and then making a timely move. Hu Xueyan's meaning is very clear, that is, do things without leaving a trace, and don't invite jealousy.

note 29: flowers on trees-create momentum when necessary

the plan of "flowers on trees" emphasizes creating momentum. Hu Xueyan said: "The facade is like a human face. If it is not good, it will affect business." How to do a good job in the facade of a shop? This is a matter of creating momentum. Three principles of Hu Xueyan's campaign: appropriate location, intensive cultivation and skillful presentation.

the thirtieth measure: turn the customer first-ask questions actively

the "turn the customer first" measure is used as a means of managing people, that is, treat employees as masters. Hu Xueyan's management of subordinates is not only material encouragement, but also emotional investment. He knows very well that it is important to "win people's hearts" only by "opposing customers".

The 31st plan: honey trap-the effect of pondering emotions

Most of the "honey traps" are romantic. How to appear as cool as a cucumber in front of a "beauty" can be seen by Hu Xueyan's "passing the customs" skill. In business, Hu Xueyan can afford to do things, let go, take what he can, and give up when he gives up. Of course, he hesitated in the process, but after all, he was able to bite his teeth and won the heart. It's no wonder that Hu Xueyan has a climate, and people can't do anything.

the thirty-second plan: empty city plan-let the opponent

empty city plan on his own "territory" is to fight for territory. Businessmen should have their own "territory". But how to turn the "site" into your own "face" is not an easy task. Hu Xueyan thinks so: "To expand your business and power, expanding your territory is the first priority."

the thirty-third plan: the double agent-let the opponent run to his side

Hu Xueyan always has an idea in his mind: "He who is not envied is a mediocrity". The other way around: people are jealous of capable people. Therefore, when he selects people, he is not limited to others' evaluation of a certain talent, but pays more attention to those people who are quite criticized by others.

because he knows that the talents who achieve great things are often invisible to others. From here, we can also see his simple and effective method of identifying talents, and we can also see that he is far more broad-minded than ordinary people.

Number 34: Bite your teeth to get through the difficulties

One of the essentials of "Bite your own burdens" is! Hu Xueyan's experience from his own personal experience, the so-called "when encountering difficulties, get up the courage to rush", and the so-called "the more afraid you are, the more you will get into trouble, but it will be all right", is also very suitable for the crisis in commercial operation.

the thirty-fifth plan: the chain plan makes the business bigger step by step

"the chain plan" is about being good at planning and taking precautions. "The situation is getting worse very quickly. If we don't find a way now, it will be too late to remedy it." Of course, Hu Xueyan knows this very well, but even a smart person like Hu Xueyan can't help making mistakes, so it is not a simple thing to be really good at saving for a rainy day.

Number 36: Go for the best-don't struggle in the vortex

For Hu Xueyan, "go for the best" means that he can jump out of the sight of small businessmen in time to manage the big goals in life. This trend shows that he is ambitious. Hu Xueyan has been doing business all his life, and his ambition is to "care about the country and the people", which is an important idea he inherited from the excellent character of traditional businessmen.