Abstract: Innovation is the main theme of this era. If we rely on individual capable individuals to innovate, it will be unstable and short-term, and it will be rooted in the soil of a mechanism suitable for innovation. How to establish an innovative mechanism and improve the team's innovativeness? There are methods and routines for all this. If you want to learn how to innovate, this book "Stanford University's Most Popular Creativity Course" has the answers you need.

Professor Tina Zilig is a professor who is truly immersed in self-innovation and encouraging students to learn and innovate. She concluded in "Stanford University's Most Popular Creative Course" that innovation cannot rely on a few people, but needs systems and rules to ensure it. Under the system, innovation can be truly realized and maintained for a long time. ?1?3 In his interpretation of this book, Teacher Fan Deng emphasized the following creative innovation methods and systems:

1. How to connect two unrelated things into a novel idea?

What do you think of when you associate chess with food? For example: edible chess pieces, chess-themed restaurants, promotions to win food by playing chess, providing chess pieces while waiting for a table? Have you seen this? There are many ideas in there that can create value. ?1?3?1?3?1?3?1?3We can cultivate innovation capabilities through such exercises. Apply this method to employees or parent-child games. ?1?3

2. Can you really brainstorm?

The most common mistakes in brainstorming?1?3?1?3: Encountering a seemingly very You can’t help but want to comment on or even attack stupid ideas, which will kill more ideas. ?1?3?1?3When you think of a good idea, you can’t help but stop at it. ?1?3?1?3 1?3The purpose of brainstorming is to obtain enough new ideas, not to make decisions. Rules for brainstorming: no criticism, no judgment, write down all ideas, ?1?3 break the inertia of people's way of thinking, don't stop easily.

3. Why does innovation require careful observation? 1.3 Innovation comes from in-depth observation of customers. You know them better than the customers themselves.

A company that produces strollers wants to improve the design of strollers. It requires engineers to sit in the stroller like a baby for a week. After being pushed on the street to experience it, everyone is very upset. They said that if They are babies and they are not willing to ride in this stroller. It was too low and all I could see were the legs and feet of the crowd, and I couldn't see my mother's face. It felt very scary and I didn't know where I was being pushed. So an improvement plan came out, which was to raise the baby seat and turn it towards the mother, so that it can interact with the mother while walking.

Many innovations come from customer complaints, and a lot of innovation comes from in-depth insights into customer needs (how many customer problems can you solve).

4. How to create an innovative and creative environment (space)?

A good environment is also conducive to improving everyone's creativity. The simplest and most effective way is to remove the partitions and creativity will increase. , because everyone is more likely to be creative in a group. For example, Google's creative space: There are private spaces suitable for individuals to think independently, public spaces suitable for group discussions, personal drawing boards for expressing oneself, mobile talent display spaces, and talent spaces suitable for everyone to give speeches, and * **A space for cultivating plants.

5. How to stimulate team creativity?

a. Timely feedback (book recommendation "Games Change the World" turns innovation into games).

b. Divide tasks into measurable short-term and long-term goals (leading goals)

c. Ensure uncertainties or surprises

d. Enhance A sense of belonging to the group

6. Use the system skillfully? 1? 3 Encourage innovation 1? 3 Pharmaceutical companies are unwilling to invest in the research and development of orphan drugs. A lawyer pushed for a bill to allow developers of orphan drugs to enjoy long-term benefits. Seven years of market exclusivity. As a result, a large number of companies began to invest in the research and development of orphan drugs. ?1?3

Parallel thinking method to maintain a good atmosphere in the team, six hat discussion method?1?3

This is a great saving when making decisions time, ways to avoid arguments. ?1?3

The blue hat is the command hat, responsible for deciding what hat everyone wears;?1?3

The red hat is the emotional hat, and everyone expresses their intuitive judgment;? 1?3

The white hat is a data hat, and everyone only talks about relevant facts and data;?1?3

The yellow hat is an optimistic hat, and everyone only talks about optimism The idea, especially the person who opposes it, must speak;?1?3

The black hat is a cautious hat. Everyone only talks about risks and difficulties, especially the person who supports it, must speak. ;?1?3

The green hat is an innovation hat, people can say how to improve and innovate. ?1?3?1?3?1?3?1?3?1?3?1?3?1?3?1?3

7. Only by bold attempts can you be creative

Edison tried more than 6,000 fiber materials before inventing tungsten wire. He famously said: I have never failed. Every failure just eliminates an unsuitable material.

1?3?1?3?1?3?1?3

Many members of Fan Deng Reading Club have become hardcore members from initial auditions, maintaining the habit of reading and studying, and then improving Work and improve your life.

Fan Deng Reading Club: Provided in the form of a mobile APP, the essence of selected good books in the three categories of spirituality, career, and family is interpreted in the form of pictures, texts, audios, and videos to help readers make use of the fragments. Time, while riding in the car, while running, while washing and having breakfast, before going to bed and after meals, just like listening to music or watching movies, absorb the essence of this book in 40 minutes, and read 50 books in a year.

If you want to join the Fan Deng Reading Club and "keep learning" like us, you can contact us and participate in the reading club charity activities that Ente Branch is promoting.

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