As a corporate culture, it must first be noble, full of humanity and humanity. Let me analyze it together.

History is always composed of events, and culture also has many carriers. Stories are just one of them, but the most important carrier of corporate culture is the growth and development history of the company. It is composed of touching or touching stories.

The history of enterprises is very limited. The longest history is more than a hundred years. To create a splendid corporate culture in just a few decades, we can only rely on the individual achievements created by the enterprise. Complete with stories that move or touch people's hearts.

Nowadays, many companies describe their corporate culture as perfect and seamless with articles or mottos. This is of course important, but if there is no story as a basis, such a culture is obviously empty and ineffective. Persuasive. For the convenience of expression, let’s give an example to illustrate.

For example, an employee of a company suddenly suffers a family misfortune. For example, a family member becomes seriously ill and needs hundreds of thousands of yuan in medical expenses, which the employee cannot afford. At this time, if the company starts from a people-oriented perspective, considers employees full of humane care, and takes the initiative to bear all medical expenses, will it be touching? It will definitely be touching, but touching only one person or a family is not enough to become a culture Phenomenon, if you want to become a culture, you must repeat such stories many times to reach the point where you can move yourself and others and move the world.

But if the company changes its approach, allowing all employees and their families to participate in fundraising, and through a period of fundraising, the activity can be pushed to the extreme again and again, through the company and employees The colleagues worked hard to raise the medical expenses needed for the employee. On this basis, the company used part of the money to set up an assistance fund, and the assisted employee was responsible for the work. Such touching stories will not automatically and spontaneously emerge continuously. Such caring for employees and cherishing life will become the common psychological pursuit of all employees, and they are sincerely willing to realize it with their actual actions and efforts.

What is corporate culture? This is corporate culture. This effect is far better than the previous one, and spending the same money to do different things will produce completely different effects.

In the process of corporate growth, many small things can be turned into touching stories. The key lies in creation, guiding the enthusiasm, love, intelligence and creativity of all employees into a world of truth, goodness and beauty. , there will be endless stories that touch or touch people's hearts.

Only when all behaviors reach the highest state of truth, goodness and beauty can they become culture

Through the above three parts, we know that culture is synonymous with civilization and analyze the connotation of corporate culture. , interpreting the characteristics of culture, corporate culture must be carried by stories that move or touch people, and culture can be created.

The reason why culture can be created is that culture is originally created by human beings. The reason why culture is culture is that it is not only the embodiment and reflection of people’s production and life, but more importantly, it represents human beings’ response to The endless pursuit of truth, goodness and beauty. All behaviors and events in real life can become cultural phenomena only when they reach the highest realm of truth, goodness and beauty.

Only when all behaviors and events in real life reach the highest realm of truth, goodness and beauty can they become cultural phenomena. Only such culture can be believed in and have value.

What kind of corporate culture is excellent and unique?

Companies in different industries require different corporate cultures; companies in the same industry and different regions require different corporate cultures. The required corporate culture is also different; the focus of corporate culture construction in different development periods is also different. This is exactly the uniqueness required by corporate culture. In addition, what is considered excellent? I think, you might as well quote a famous saying: Suitability is the best! In other words, if your culture suits your company and is the most suitable for your company, then we can consider your corporate culture is excellent and unique.

For example: Our foot bath health care, targeting local elderly groups, regularly goes to the countryside and communities to provide health care and foot massage to the elderly and vulnerable groups who are suffering from diseases.

Effectively provide a helping hand to the difficulties of the company's employees, such as children's schooling, illness, child care, orphan care, etc., and mobilize all employees from the boss to the practice of filial piety and social responsibility.

Our company advocates happy work and comfortable enjoyment of life. This is also a culture. Employees not only enjoy the sense of accomplishment brought by their work, but also enjoy the youthful life. They enjoy coffee in the employee club. , meeting friends, small bars, disco, karaoke, no more than 4 friends, no friends of the opposite sex, no strangers, etc., abide by the club's regulations.

Receive relatives and friends for free. In the club, employees’ loved ones can watch TV and listen to music. The company provides a cup of tea for free, waiting for their relatives to get off work, creating a happy and peaceful mood for employees to go to work with peace of mind. .

Levels of corporate culture

A corporate culture that can be implemented mainly consists of three levels:

The first level is corporate philosophy, which is the most important aspect of corporate culture. At the core level, corporate philosophy can also be called the positioning of corporate development and future vision.

The second level is the core values ??of the enterprise. It refers to clear principles for doing things, that is, the company's principles for treating employees, customers, and work. It includes the employee value trends and behavioral attitudes stipulated by the company in doing things. For example, the values ????of "seriousness, dedication and sharing" proposed by Huaheng Zhixin to employees require our employees to take seriousness as the criterion at work, to use dedication as the condition when selecting people, and to be able to support and achieve each other in daily work. Information *** sharing, etc. For example, the values ????of "living on this and being good at this" proposed by some companies are the normative requirements and expectations for employees.

The third level is the company's image and logo, which mainly includes a series of behavioral image norms such as the company's external image and employees' dress/language at work. For example, Huaheng Zhixin people once assisted China Telecom in proposing "Eighteen Standard Dress Codes, Twelve Standard Behaviors, and Five Standard Phrases Not to Say" and so on.