When I went to Shanghai a long time ago, there were no squares in hang lung plaza and Meilong Town. The red house is also a high-end western restaurant in Shanghai; Bund No.3 or Water Conservancy Bureau; 97 Park was then the office of the Garden Department of Jing 'an Park. . . . . . I am a small production designer, and one of my teachers once warned us to be "arrogant"!

From impulse to action, I gave up my high-paying job in 4a and started my own offline company. Three years have passed, but fortunately, my wife has not starved to death, and my daughter still has food to eat.

More than 20 years of advertising career, like a thousand miles of flying clouds, seems to have never existed in the middle. I clearly remember that my ultimate goal when I entered the business was to be a senior art director, then mix two meals and die.

Lucky people are born knowing what they want to do and will make a decision before their third birthday at the latest. Life is full of challenges, and the life without challenges is not your life and mine, but the life of the rich second generation. This is what I decided to achieve when I was three and a half years old! Unfortunately, when I was three years old and nine months old, I found that my father was not Miss Li, and my goal was shattered!

Today, I finally understand the teacher's "arrogance" teaching-I want to use other people's time to do things for generations! Over the years, the experience in the advertising circles in China and Hong Kong is indeed extremely rich and precious, and it is difficult to write!

From shameless to priceless, from crying to happy, from angry to excited, I don't know how many people I met; There are a lot of incompetent people who think they can do anything, some are ridiculous and don't know how to laugh, and some are pitiful and unworthy of playing politics! However, I met more advertisers, who were full of enthusiasm for advertising, worked tirelessly to add value to themselves, studied with an open mind and worked with the spirit of "impossible"! I sincerely admire these lovely, respectable, admirable and fortunate materials!

I sincerely hope that the advertisements created by Chinese sons and daughters are the best in the world and let the world look forward to it.

This is a grand dream, but as the famous Hong Kong philosopher Stephen Chow famously said, "If a person has no dream, what is the difference with salted fish?" ? "I hope everyone has a dream, don't do salted fish!

Wu

A piece of paper with buttons is often inspired by miscellaneous collections;

A piece of sugar and a cup of coffee, thinking like a spring, is in a relaxing moment.

Wu, Wu Sanhu, relaxed posture, focused manner, creativity is as simple as that.

Up to now, I have been in the business for 25 years, and I have traveled to the United States, Europe and China. Design, implement and lead all marketing strategies for Fortune 500 companies; Establish your own Sanhe direct selling company; As the creative director of marketing; Teaching marketing courses; As the chairman of john kay Price International Award (DM) in China ... In retrospect, I had a hard life and gained a lot.

Whether it's the strategizing of marketing planning, an alternative perspective of teaching and educating people, or a unique way of creative design, all of this benefits from my China status. One more cultural support is undoubtedly one more antenna, which is deeper, wider and more ethereal. ...

References:

blog.niwota.com/a/35 1047