"Endeavour" is a series of inspirational programs aimed at big people. With the slogan of "the wind and water sail well, it is just the right time to forge ahead", it aims to interview, talk and record the pioneers, pioneers and devotees who are brave enough to walk in the forefront of the times. The program focuses on those who have the courage to stand on the tide and fight bravely, who are not afraid of difficulties and obstacles, forge ahead in breaking the waves, open up the world in breaking through obstacles, and create achievements in tackling difficulties. Enlighten the public through the program to carry forward the spirit of hard work, continuous struggle, exploration and innovation, and never slacken.

On July 6th, 20021,the launching ceremony of the large-scale inspirational program Endeavour was held in Beijing Studio. This grand ceremony was presided over by Yuan Qingpeng, the famous host, vice president of China Private Science and Technology Promotion Association and president of China Science and Technology Newspaper, Feng, editor-in-chief and chief producer of Endeavour, Li Gang, researcher of Peking University Market Economy Research Center, and chairman of Beijing He Zhong Group. Li, Chairman of Beijing Holding, Liu Songjing, Editor-in-Chief of People's Headline Financial Channel, Liu Jie, producer of China TV Warner Pictures, Tian Yao, the national March 8th red flag bearer, national model worker and president of the Diligence Chamber of Commerce, Wang Mingfeng, a well-known director and film actor, and the representative of Endeavour Director, Li Lianhui, executive producer of China Entrepreneurship Model, and Xu Sheng, executive producer of New Craftsman Road, attended the launching ceremony.