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Why erp, crm and scm are the three magic weapons for enterprises to win in 2 1 century?
Talent, innovation, standardized management, to meet the real needs of customers, especially talent. ERP is an enterprise resource management planning system, which is used to control enterprise costs. CRM is a customer relationship management system, which is used to improve the sales performance of enterprises. SCM is a socialized customer management system, which is used to enhance the external brand influence of enterprises. Therefore, enterprises in the 2 1 century must use modern management software to manage enterprises in order to be invincible. These three enterprise management methods are not unique in 2 1 century. The top names in your industry were all listed in the last century. It is difficult to stand in the torrent of society by these alone now. These are basically computer management information systems summarized from the management experience of dozens or even tens of thousands of typical enterprises in specific industries. There are differences and connections among CRM system, ERP system and SCM system. Only by combining CRM, ERP and SCM can we form a complete closed loop and play the greatest role in the development of enterprises.

1. If your internal management can't be upgraded to their level, and you still expect software to help you solve all the problems, then I'm sorry, these projects are likely to fail. For these, it is necessary to carry out enterprise process transformation, focusing on the project and the whole staff, and the input data should be timely, correct and effective. If you can't do it, it will be difficult to succeed. Even a photography giant with ISO9000 and ERP like Kodak can go bankrupt, let alone win, because of management and decision-making mistakes. In addition, these are the overall plans given by integrating the management of various enterprises, that is, the internal management level of software is only above the intermediate level of the industry, but not up to the strongest level of the industry.

2. If you don't have your own breakthrough and talent training in the future, you can't digest and upgrade after absorption, you can't keep up, and you can only reach the highest industry level slightly better. CRM system is to cultivate customer-centric business behavior and implement customer-centric business processes. CRM system makes up for the deficiency of ERP at the front desk. By analyzing the data generated by sales activities, it excavates valuable information for enterprises, and feeds it back to the marketing activities and manufacturing systems of enterprises, requiring all resources of enterprises to be mobilized to serve customers, thus improving customer satisfaction. Increase the efficiency of enterprises. ERP system is based on information technology, focusing on the systematic management of internal business processes and the realization of internal information sharing.

Generally speaking, to successfully implement ERP, business process reengineering must be carried out. ERP completes the integration of internal supply chain management and internal business processes, which improves the operational efficiency of enterprises. SCM system was originally developed by ERP. It plans, organizes, coordinates and controls logistics, information flow and capital flow, making it a seamless process. SCM covers all aspects of the supply chain, strengthens the coordination among supply chain enterprises and the integration of external logistics, capital flow and information flow, and makes up for the deficiency of ERP. Contact information of CRM, ERP and SCM: CRM system and SCM system are interdependent. Marketing strategy, sales management and cooperative relationship in CRM have direct influence on SCM; At the same time, supply chain management will also directly affect customer satisfaction.

4.CRM system and ERP system support each other and depend on each other. Firstly, ERP production system provides abundant data for data warehouse in CRM. Secondly, the analysis results of CRM and the forecast of market development provide decision-making data for ERP system. Finally, CRM can improve the competitiveness and profit of enterprises from the perspective of improving customer relations, and ERP can improve the competitiveness and profit of enterprises from the perspective of optimizing production processes. CRM system and SCM system can work independently, but if they want to play a greater role in the whole system, they must be supported by ERP system. And ERP is also the basis of e-commerce and e-commerce.