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What is a business card?

Business cards originate from communication, and they are communication in the civilized era, because business cards are inseparable from words.

There were no business cards in primitive society. At that time, the population was sparsely populated, the environment was dangerous, people had a hard time living, and there were few interactions; writing had not yet been formally formed, and the early knotting of ropes to record events only existed within the same tribe, and the tribe was different from other tribes. No correspondence.

In slave society, although simple words appeared, business cards did not appear. The socio-economic development of slaves was not yet developed, and most people were fixed on the land. Slaves did not have the right to education. A small number of hereditary slave owners formed a small ruling group. Since the ruling circle had not changed much for a long time, and the literacy rate was not high, Generally speaking, there are no conditions for forming a business card.

Business cards first appeared in feudal society. During the Warring States Period, China began to form a centralized state. With the use of advanced production tools such as iron, the economy also developed, which promoted cultural development. Confucianism represented by Confucius and other schools formed a scene of a hundred schools of thought contending. Each country is committed to expanding its territory, supporting and spreading its own culture, and a large number of new nobles emerge during the war. In particular, Qin Shihuang unified China and started great reforms, unifying the national script and enfeoffing the princes and kings. Xianyang became the center of China, and princes and princes from all walks of life had to go to Beijing to report their duties at regular intervals. In order to close the relationship with the people in power in the court, it was inevitable for princes and princes to have frequent contacts, so the early names of business cards began to appear. "Ye". The so-called "ye" means that the visitor writes the name and other introduction words on bamboo or wood chips (paper has not been invented at that time), as an introduction document to the person being visited, which is now the business card.

In ancient China, business cards were not called "business cards" but called name cards. The earliest business card was called "ye", and the current word "yejian" may have originated from this. It originated in the Qin and Han Dynasties. At that time, paper had not yet been invented, so famous posts were made of bamboo. His name is written on it, which mainly serves as a public name for people to pay homage to. In the Eastern Han Dynasty, it began to be called "thorn". After Cai Lun invented papermaking, paper was gradually used more and more, so people began to use paper to make things, called "name", "famous paper" and so on. After the Tang and Song dynasties, it was called "menzhuang", which was used by the bureaucrats when presenting their status. During the Ming and Qing Dynasties, there was another kind of famous post called "Houben", which was used by subordinates when meeting their superiors and when students met their teachers. Therefore, in the early days, business cards were only used for communication with a small number of privileged classes. Only in modern times did business cards begin to become popular among civilians.

The main difference between early business cards and modern business cards is that they were handwritten rather than printed.

In modern society, the use of business cards is quite common, and there are many categories. There is no unified standard. The most common classifications are as follows: 1. According to the purpose of business cards, business cards can be divided into three categories: commercial business cards, public business cards and personal business cards. 2. According to the material and printing method of business cards, there are three categories: digital business cards, offset business cards and special business cards. 3. According to printing colors, there are four categories: single color, two-color, full color and true color. 4. According to the layout method, there are three types of business cards: horizontal business cards, vertical business cards, and folding card business cards. 5. According to the printing surface, there are two types: single-sided printing and double-sided printing. We break down the above categories below.

According to the purpose of business cards

That is, according to the purpose of using business cards. Business cards were mainly produced for communication. In the past, due to the underdeveloped economy and transportation, people did not have a wide range of contacts, and the demand for business cards was not large. With the reform and opening up in the mainland, population mobility has accelerated, interactions between people have increased, and the use of business cards has begun to increase. Especially in recent years, with the economic development and information development, business cards used for commercial activities have become the mainstream of the market. There are two ways of communication between people, one is communication between friends and the other is communication between work. One type of communication between work is commercial and the other is non-commercial, which becomes the basis for classifying business cards.

l Business card: a business card used for business activities of a company or enterprise. Business cards are mostly used for profit-making purposes. The main characteristics of business cards are: business cards often use logos, registered trademarks, and print the business scope of the company. Large companies have a unified business card printing format and use higher-grade paper. Business cards do not have private family information and are mainly used for commercial activities.

l Public business cards: Business cards used by governments or social groups in external interactions. The use of business cards is not for profit. The main characteristics of public business cards are: business cards often use logos, some of which are printed with external service scopes, and there is no unified business card printing format. Business card printing strives to be simple and applicable, focusing on personal titles and professional titles. There is no private family information in business cards, and they are mainly used for external communication. and service.

l Personal business card: a business card used by friends to communicate feelings and make new friends. The main characteristics of personal business cards are: no logos are used in business cards, the design of business cards is personalized and can be used freely. Personal photos, hobbies, titles and occupations are often printed on the business cards. The business card paper is used according to personal preferences. The business cards contain private family information and are mainly used for Friendship.

According to the printing method of business card materials

That is, according to the carrier used for business cards. The most common carrier for business cards is business card paper, but business card paper is not the only carrier. Business cards can also be made using other materials. Business card paper also uses different specifications due to the different printing methods of laser printing and offset printing.

l Digital business cards: Business cards produced using computers and laser printers.

Its characteristics are: using special computer business card paper, pre-press and printing work can be completed by computers and printers, post-printing requires simple processing, the printing time is short, and you can wait for it. At present, color lasers are mostly used for output abroad. Various special business cards can be produced according to user needs. The production effect is better than other business cards. It is currently the most popular type of business cards in the world.

l Offset business cards: Business cards printed with a business card offset printing machine. Its characteristics are: using special boxed business card paper, printing is more random, the quality is good, and it can be delivered after printing and boxing. However, printing offset business cards is complex, requires many printing processes, and requires a long delivery cycle, and requires professionals to operate it. Before the advent of color laser printers, offset business cards were mainly printed, and now they have been replaced by digital business cards. .

l Special business cards: business cards printed on carriers other than paper through screen printing machines. Metal, plastic and other carriers can be used, and silk screen printing is used. The business card has a high grade, the printing cost is also high, the printing cycle is long, and the price is higher than paper business cards. It is mostly used for personal business cards and is not widely used. Business cards are colorful, but the resolution is not as good as paper business cards.

Divided according to printing color

That is, divided according to the color of printing ink. Every time you add a color to business card printing, you have to add another printing. The number of colors is also one of the factors that determine the price of business cards. Three colors can make up the color. If you want the colors to be full and realistic, you have to use four colors to make the true color. Offset business cards have simple color matching and only need to be printed three times. They are also called color business cards.

l Monochrome: A business card with only one color printed. The single color on the front of modern business cards is rarely used, and those who need it mostly use it for temporary purposes. However, since the back of business cards is not the main viewing surface, single-color printing is widely used

l Two-color: Business cards that only print secondary colors. Because two-color business cards can reflect simple logos and the price of business cards is moderate, most modern offset business cards use two-color printing.

l Color: Offset business cards and color computer business cards printed three times, containing no or only light-color pictures. Because the use of three colors can better display the business card logo, most companies that pay attention to their external image use three-color business cards. Three-color business cards are more expensive due to their complicated overprinting and greater loss. Some three-color business cards need to print light-colored pictures, which is difficult to make and the price is slightly higher than ordinary three-color business cards

l True color: printed more than three times, offset business cards with pictures, business cards output from color laser printers and screen printed business cards. True color business cards are the highest level of business card printing, which allows the entire business card design idea to be perfectly reflected. If you want to print pictures on offset business cards, you have to use film plate making to achieve good expression of the details of the pattern.

With the popularity of color laser printers in digital business card systems, this classification has become increasingly rare. Because as the most advanced color laser printer, you can produce the above types of business cards at will. There is no problem or difficulty of printing in several colors.

According to the layout method

That is, business cards can be made into different styles due to different layout methods. Business card paper can be divided into ordinary business cards and folded business cards depending on whether they can be folded. Ordinary business cards can also be divided into horizontal business cards and vertical business cards due to different bottom surfaces for printing reference.

l Horizontal business card: A business card printing method with the wide side as low and the narrow side as high. Horizontal business cards have become the most commonly used business card printing method because of their convenient design and cheap layout.

l Vertical business card: Use the narrow side as low and the wide side as high. Vertical business cards are suitable for personalized business card design due to their complex layout and limited design information.

l Folding business card: A foldable business card with half more information recording area than a normal business card. Folding business cards

Divided according to printing surface

That is, divided according to the front and back sides of the business card printing. Each business card can be printed on one side or both sides together. The amount of printing surface is also a major factor in determining the price of a business card.

l Single-sided printing: Only one side of the business card is printed. A simple business card only needs to be printed on one side to fully express the meaning of the business card. Currently, the vast majority of domestic business cards are printed on one side.

l Double-sided printing: Print both sides of the business card. Only when single-sided printing cannot fully express the meaning of the business card, double-sided printing is used to expand the amount of information.

A small business card may seem simple, but it is quite troublesome to make. It needs to go through the following eight processes before it can be in your hands. During this period, you also have to participate in the preliminary work of making the business card. You have to choose the printing method, difficulty of printing, and printing paper. You also have to provide the specific content of the business card and the general idea of ??the design. Most of the time, you have to proofread the manuscript. Especially for complex business cards with high requirements, merchants have such requests. The post-processing of business cards is also more complicated and requires professional equipment and skilled operators. In the past, we had to go to a business card printing shop in person to print a box of business cards, which might take many trips. Fortunately, with the Internet, it is now easier. You can drink coffee and tap the keyboard to find the best business card production solution for you in a relaxed and comfortable way. If you are not satisfied with all the solutions we provide, you can freely use your ideas to design a business card that suits you, and even the proofreading can be omitted, wouldn't it be great! After you order your business card, you may want to know something about the process of making the business card. We will introduce it to you below.