Having the courage to “give it a try” is a quality that direct sellers should possess. When Shiina, the Japanese direct selling king, was selling cars directly, he estimated that on average, he could launch one car after 30 direct sales. When direct sales failed once, he warned himself that he would succeed 29 more times. Therefore, he did not lose heart every time he failed, but kept hope for the next time. With this kind of psychological adjustment, you will naturally have the courage to sell directly. So what is the most important thing in direct selling? Below are the four core elements I have collected for you to do a good job in direct selling. Welcome to learn from it.

1. Patience is the basic principle of direct selling

Successful direct selling always adheres to the principle of reciprocity, and necessary concessions are inevitable.

It is unrealistic to try to get the other party to accept all direct selling content. Instead, you must work hard to achieve your basic goals. As long as it does not hinder the realization of the basic goals, everything should be accommodating.

The former chairman of Mitsubishi Corporation once talked about his experience. When he was young, he was a noble and a samurai. When the old manager took him to do business, he asked him to bow to others. He always bowed. When he couldn't continue, he thought: "How can a samurai bow to others?"

His old manager taught him: "You look at the other person's pocket and say you take care of me, but I miss you in my heart." The money ran into my pocket and I bowed. ?

What he is talking about is a psychological adjustment issue. Separate work relationships and life relationships so that there will be no unpleasant feelings during direct sales.

Some customers are always willing to say some annoying things before buying from you. If you endure it, they will get psychological satisfaction and then they will buy from you. Therefore, you will never argue with the customer. Should be the basic principle of direct selling.

Direct sellers should always remember what they are doing. As long as the goal is achieved, the process is not important.

2. Rejection is the beginning of direct selling

Opportunities for direct selling arise from the elimination of obstacles, so if obstacles exist, opportunities will exist.

There is a famous saying: Rejection is the beginning of direct selling. ?

Excellent direct sellers will not worry about being rejected. They always learn the laws of direct selling from rejection and grow their talents through constant rejection.

There was a salesman from Pacific Insurance Company who was a laid-off worker. He set a rule for himself: he must complete sales to 10 people every day before going home.

Once, after selling to 8 people, it was already past 10 o'clock in the evening. He got on the last train and thought about who to sell to the ninth person? So he decided to sell to the conductor and talked with the conductor for half a minute. After many hours, the bus arrived at the terminal, and he left a business card for the conductor and got out of the bus.

It was almost 11 o'clock at this time, but I still had one task to complete, so I decided to sell it to the police on duty. After talking with the police for more than half an hour, I thought I had completed it. After completing the mission, I went home.

If you persist in this way for a long time, you will eventually become an excellent salesman and your performance will be among the best.

3. Be fully prepared and adapt to changes

Some people think that the more specific the sales process should be before selling, the better. This is a misunderstanding.

Because preconceptions always have a large subjective component, and reality is always much more complicated than subjective imagination. If thoughts are framed by subjective frames, it will inevitably reduce the adaptability of direct selling.

When you are ready to walk into the customer's door for direct selling, you can't think too much at this time. All you need to prepare is to build confidence and seize opportunities. In the competition of direct selling, whoever has confidence can win. Chance.

Necessary mental preparation in advance is still necessary. Imagine more possible situations and prepare more countermeasures, so that you can freely use direct selling skills in direct selling.

However, this kind of preparation must not limit the imagination of one's thinking activities, otherwise this kind of preparation will be counterproductive.

4. Confidence is the most important quality of a direct seller

The most important factor in successful direct selling is confidence. If you think about the worst in everything and find excuses for failure before taking action, it will be difficult to achieve good results.

The principles of psychology tell us: If you continue to instill positive thoughts in your subconscious mind, your chances of success will be greatly improved; on the contrary, if you instill the idea that you will fail in anything you do, your success will be at odds with yours. Passed by.

Building confidence is not to embolden yourself, but to believe in the company, the product, and your own abilities.

To believe in the products you sell directly, you must understand the characteristics of the products and know at which points your products will definitely win customers. When Moutai was at the Panama Expo, exhibitors dared to throw the wine on the ground because they believed their wine was unique.