Open the boutique model route
Why are famous sayings called famous sayings? Because he said it and did it, it is called a famous saying! Obviously, Henry Ford did build a Ford car that everyone could afford! As a world-renowned top car company, Ford's historical performance is amazing. In the field of family cars, this surface used to be n 0.1; In the field of racing, it used to be 1, which made the world-famous Enzo Ferrari far behind!
When time entered the 265,438+0 century, especially after 2065,438+06, Ford ushered in a short trough in the China market. As a matter of fact, as we all know, this trough originated from the saturation of China's automobile market, which led to the decline of consumers' purchasing power of automobiles, and automobile enterprises also suffered a chain reaction, showing a downward trend in data. So how to reactivate consumers' desire to buy? The answer is to take the boutique route!
In fact, this low point is equivalent to that the China automobile market has entered a reshuffle period. In the past, simple and steady models have caused consumers' aesthetic fatigue. In addition, with the rapid improvement of living conditions, only more exquisite models can win the love of consumers. It can also be seen from the new brands and models listed in recent years. In this context, Ford, as the world's top car company, is naturally unwilling to lag behind, and has also launched its own boutique model-Sharp!
Redefining SUV at the same level
Of course, fine products don't mean expensive. If any car company understands high-quality goods as expensive, it will certainly fail. Obviously, Ford won't make such a low-level mistake. The appearance of Ford Sharp International is a textbook model. Why do you think so highly of it? 18.98-2 1.88 million, but the whole system comes standard with the golden power combination of 2.0T engine +8AT gearbox and a timely four-wheel drive system. Joint venture brand models with no high power configuration at the same level!
In fact, for China consumers, the price of a joint venture model of 2.0T+8AT usually starts at 200,000; If you add a four-wheel drive system, you have to rush to300,000; If it can still output 248 horsepower and the acceleration of 100 kilometers is less than 7 seconds, this SUV will definitely cost more than 300,000. So as I said before, this car is a textbook-style boutique model! In addition to strong performance, Sharp International is still taking the boutique route in configuration.
The car comes standard with 9 airbags, tire pressure display, reversing image, cruise control, panoramic sunroof, keyless start/entry, remote start, active closed air intake grille, multi-function steering wheel, 12.3 inch LCD screen, automatic air conditioning, temperature zone control, PM2.5 filter device in the car, etc. After reading these standards, coupled with the front power system, can you imagine that this is a joint venture brand SUV with a starting price of only 654.38+0.8 million?
Great Xia Car Talk: I am very excited about Ford Sharp, a new car that takes the boutique route. It can be said that this SUV model has been redefined! Of course, the quality of this car can't be decided by my mouth. According to the data of the Federation, Sharp's sales ranking in February followed Volkswagen Tuyue and Toyota Highlander. It seems that consumers are also very excited about this car. In fact, judging from the fiery performance of Sharp International, Ford, which has undergone a major market reshuffle, is gradually coming out of the trough. I believe it is only a matter of time before it returns to the dominant position again!
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.