In the early years, when it comes to perfume brands, most people still only think of Zu Malone, Chanel, Dior, etc. Later, the water of Pan Hailigen and Parma with a long history began to come into everyone's sight.

but they have a long history, and they can't compete with this lower-key but older perfume brand-Creed.

"A man won't pay attention to what bag you carry,

but he will remember the perfume you wear."

-Olivier CREED

This is the classic saying of Olivier, the sixth generation descendant of CREED brand, which was founded in Creed, London in 176 and has a long history of 25 years. It is still run by the founder's family, and it is one of the top 1 oldest family businesses in the world, and it is also the only privately owned perfume family in the world.

In the past two centuries, CREED family has produced more than 2 kinds of incomparable perfumes, which all prove the unique creative spirit and the keen inheritance from father to son after seven generations.

for hundreds of years, CREED has been insisting on the most primitive fragrance blending technology-the ancient distillation method to extract the essence of aromatherapy, and insisting on manual blending by manpower, which is world-famous for its purest nature.

and their perfume is not a traditional production method, and there is no production flow chart, and if Olivier Creed says it is not ready, they will never release that perfume. So that the company has not released any new perfume for five years.

perfume of the past，fragrance of the future。

(fragrance of the past, perfume of the future)

Today, let's walk into CREED, an ancient and luxurious fragrance family, and smell his eternal mystery, temptation, elegance and gentleness.

not born for the royal family, but named after the royal family

In 176, James Henry CREED, founder of Creed, founded the perfume house of Creed in Conduit, the famous tailor street in London.

At that time, perfumes were luxuries enjoyed by aristocrats, so before 198, CREED served almost all royal aristocrats, celebrities, politicians and businessmen, which can be said to be representatives of life experience, power and taste.

as you can imagine, this brand soon spread to the royal family.

in 1781, an important event happened that affected the Creed family.

The perfume customization workshop encountered a challenge. At that time, King George III, who ruled Britain, placed a special order for the second generation of CREED-a pair of scented leather gloves. This requirement may not be too difficult now, but in that era when bathing was not popular, this requirement seemed somewhat difficult to achieve.

However, this perfume customization workshop delivered a satisfactory answer sheet and produced a pair of leather gloves mixed with citrus, Long Xianxiang and sandalwood. George III was so happy that he asked CREED to make the same perfume for daily use, and named it Royal English Leather.

Royal English Leather

In 1845, CREED presented Queen Victoria of England with the customized fragrance "The Roses of Fleurs de Bulgarie Victoria" which is still on sale today; In 1885, Queen Victoria of England issued a royal certificate, which became the exclusive supply of incense for Her Majesty.

CREED Logo

CREED has been a royal brand in Britain since then, so it takes the three-feather crown symbolizing the British royal family as the brand Logo, and the feathers of the three-feather crown are ostrich feathers. The ostrich feathers were regarded as a sacred honor from the Crusade period, and it became a symbol of the royal family in Elizabeth I in the 19th century.

Later, because Napoleon and Eugenie, the pioneer of European fashion, loved it very much, he ordered CREED to move its headquarters to Paris, and obtained Jasmine Imperatrice Eugenie customized by CREED.

CREED, who came to Paris, immediately swept the royal family and nobles in Europe.

handed down from generation to generation, unveiling the mystery of the fragrance family

CREED perfume is equivalent to the fragrance of aristocrats, the smell of power and a symbol of the taste of the upper class.

the brand has always insisted on "From Father to Son", so the ancestral formula is only taught between father and son, and it is not published privately. Many big brands want to buy, but they all fail in the end.

it was not until 197 that Olivier CREED, the sixth generation descendant of Creed, made a major decision to provide perfume for the public for the first time, and many perfumes specially made in the past two hundred years were released on the market.

the head of the seven generations of Creed

Olivier Creed was born in Nice. His favorite thing is to travel around the world, taste and choose perfumes from different countries.

He widely purchases and studies the best perfume raw materials. Roses from Bulgaria, Turkey and Morocco, jasmine from Italy, iris from Florence, tuberose from India, vetiver from Haiti, vanilla from Bourbon, bergamot from Calabria, and violets from Palma … and these are just a few of the countless treasures in CREED's laboratory.

Olivier Creed

Unlike other entrepreneurs, each generation of Creed's descendants is the top perfumer in the industry.

Today, Olivier Creed and his son Erwin Creed run this company. Erwin works as a "senior perfumer" in CREED, and Olivia, Olivier's daughter, works as an art designer. When CREED is handed over to Erwin, he will become the seventh generation head.

Olivier Creed and his son Erwin Creed

They have boutiques in Paris, new york and Dubai. The brand sells more than 2 kinds of perfumes today, the most famous of which is Green Irish Tweed created by Olivier in 198s.

and what I appreciate most is Ewin Creed's saying: "Life needs a little crazy creativity", which is the reason why the mysterious Creed of Jingui lasts forever.

For more than two centuries, followers have been like "celebrity list of the century"

For two centuries, CREED's customer list has been like "celebrity list of the century", and anyone who says it casually is extremely dazzling. CREED is also very happy to customize perfumes for celebrities, some of which are even available on the market now.

Fantasia des Fleurs of Queen Elizabeth in 1862

Jasmine Imprerate Eugenie customized for French Queen Eugenie

The first edition of Fleurissimo on the wedding day of Princess Grace Kelly of Morocco in 1956.

Royal Water in memory of Princess Diana

Tabarome Millesime Winston Smoke Cloud commissioned by Churchill

Audrey Hepburn's Spring Flower ...

Princess Sisi, Napoleon, Churchill, Prince Charles, President Kennedy, Michelle Obama, George Clooney ... all their favorite fragrances were made by CREED, a famous perfumer.

There are only 1 stores in the world, and 15 private orders are made every year.

Today CREED has 24 personal tailor and public fragrance models, each of which is a legend. However, like all customization workshops, CREED does not meet the needs of most people. It has only 1 stores (brand stores, excluding integrated stores) around the world.

Today, the brand only receives 15 personal tailor's a year, starting at $3,. CREED will learn about the personality and preferences of the customizer through communication with customers, and then tailor a unique perfume and name it.

At the same time, CREED will also ask customers to renew their contracts every five years to ensure the privacy of the perfume, otherwise this perfume will be sold publicly and will no longer be exclusive to you. Of course, customers can also spend $3, to make "private blending" from the existing 24 fragrance types and enjoy exclusive rights.

CREED's landmark perfume

CREED has produced several landmark perfumes in history, which really established its position.

all the fragrances in Creed's house have an iconic and charming base tone, or a soul flavor, which makes it have a high brand recognition. Maybe it's not like other salons playing with bold and out-of-the-box fragrances, nor like the ladies' fragrances with Middle Eastern characteristics taking turns with all kinds of heavy and expensive spices, but its aristocratic temperament and cool sexual indifference are absolutely second to none.

Green Irish Tweed

Irish green flower, 1985

Irish green flower is CREED's best-selling perfume, and its structure is very similar to that of the Millennium Empire, except that the former highlights the orange flower, while the latter highlights the salty taste of seawater. The residual tail tone is the smell of freshly washed and dried clothes, and the sense of youth in a clean white shirt. Generally speaking, it is a fragrance that will not go wrong and is suitable for official occasions.

Silver Mountain Water

Silver Mountain Spring, 1995

Silver Mountain Spring is undoubtedly the most well-known and respected minority fragrance in China. Although it is neutral, it feels more feminine. Many Aidou have used this perfume. As far as FAIRY knows, Park Chanyeol, Bai Jingting, J.zen and Boogie are among them.

Millesime Imperial

Millennium Empire, 1995

Compared with the silver mountain spring, the Millennium Empire obviously has a lot of Man in its name, and so does its fragrance. From the salt in the previous adjustment to the fragrant lemon in the middle adjustment to the seawater in the later adjustment, the overall feeling is full of endless artistic conception of the sea, and the fragrance can last for 5-6 hours.

Creed Original Vetiver

Primitive Vetiveria zizanioides, which was very clean and crisp in 24

Citrus vetiveria zizanioides, did not have the earthy smell that vetiveria zizanioides usually has, but only kept its purified essence. There is also Creed's iconic iris fragrance base tone, which is green with water vapor. If you carefully taste it patiently, you will find its high-grade classic taste, which is a good summer fragrance.

Spring Flower

spring flower fragrance, 26

spring flower fragrance is the perfume originally customized for Audrey Hepburn, which was later re-sold. The combination of fresh and lively green fragrance and sweet and juicy fruit fragrance is simply the standard for girls, but the changes of the three tones are not obvious, but they are not so amazing.

Aventus

Aventus, 21

In 21, in order to celebrate the brand's 25th anniversary and enter the American market at the same time, Olivier CREED, the sixth-generation perfumer, designed a best-selling and popular perfume, namely Aventus, which can be called the Everest in the perfume industry in this century.

inspired by the French emperor Napoleon, inspired by the dramatic life of war, peace and romance in the life of Napoleon, the bottle is printed with silver badges of knights and horses. The bottle is filled with the best ingredients in the world selected by hand, which exudes a rich fruity fragrance.

the aroma of aventus accurately depicts Napoleon's overwhelming strength and success, and deeply captures former American presidents Barack Obama and Bill Clinton, giving it the nickname of "presidential fragrance", with fresh smell, high recognition and full of vigor, vitality and tolerance of leaders.

Aventus can be said to exert the power of the brand and successfully lead CREED from the luxurious and expensive route into the mass consumer market, opening up more horizons and having an unimaginable influence.

Les Royales Exclusives

Honorable and limited fragrance. In 21

In 21, the "Les Royales Exclusives Limited Fragrance" was also launched to celebrate the 25th anniversary of the brand. It used the world-recognized first-class fragrance producing raw materials, and presented the infinite possibilities of fragrance with the hundred-year life experience of CREED family and the experience across time and space.

scented candles

besides perfume, CREED has also introduced scented candles. Creed uses natural beeswax, which is not only the appeal of environmental protection, but also a big reason because the beeswax wax wax itself from natural beehives has the characteristics of making the fragrance more supple and has a strong ability to coat essential oils.

a CREED scented candle can burn for about 6 hours. From the production to the finished product, it is traditionally configured and packaged by hand. The candle is matched with a heavy and noble brass cover to protect the candle and seal the fragrance. According to the user, it is a kind of happiness fragrance that will be addictive after use.

-The End-

We will provide: the industry-leading explosion.