Core content: Simple attitudes, simple content, simple thinking patterns and techniques to make life simple... are the key to the entire society becoming more and more efficient.

The explosive amount of information, all kinds of marketing, dazzling products, and various choices; technological updates, resource consumption, cumbersome institutions, and complicated trends have made our world more and more complex. Wonderful, but it also makes our thinking and decision-making more and more complex. This complexity is eroding our time and making us inefficient. This is contrary to the rapid development of the times.

Therefore, "Simplicity Wins" represents the author's attitude. He believes that simplicity represents efficiency, simplicity means being easy to understand, simplicity creates greater imagination space, and simplicity means nature.

This book is as simple and easy to understand as the title. There are 10 chapters (excluding preface), each chapter lists 5-7 theorems or principles. At first, after reading this book, I used an EXCEL table to summarize it. But now we can only list them in the following way. Other than that, the book is basically just cases.

1. Occam's razor: Removing unnecessary organizations or parts, advocating a principle of streamlining that everyone and every organization should pursue, and opposing excessive patchwork and accumulation, as well as excessive refinement and complexity.

2. Set standards to filter unnecessary information: Effectively narrow the search space. The more precise the standards, the smaller the scope of information search and exposure, and the less unnecessary information you will come into contact with. Sometimes to block information that does not meet the requirements.

3. Elevator Rule: Use simplification and condensation to improve the efficiency of information dissemination.

4. Iceberg theory: Pursue a small amount of information exposure, and use these small amounts of information to hint at the huge amount of hidden information. Avoiding the programmatic emotions that may arise from maximizing information dissemination.

5. Hunger marketing: Regulate the supply and demand relationship in the market by reducing production, artificially creating the illusion that supply exceeds demand, thereby increasing the brand awareness and market attention of the product, and maintaining higher selling prices and profits.

1. Grasp the thread in the ball: To maintain a smooth and more concise system, you need to clarify the idea of ????the entire system, and you need to keep the entire system in a state of series connection, and all this requires Cut through the layers of distractions and find the starting point.

2. Solve the problem fundamentally: seemingly unrelated phenomena often have a core. Behind these complex contradictions, it is likely that they are all caused by the same fundamental problem.

3. Insist on using the "Twenty-Eight Rule" as a guide for action: Grasp 20% of the key points. Only by grasping this key point can we effectively control the overall situation. Avoid wasting too much energy and time on trivial matters. We are encouraged to seize key personnel, key links, key users, key projects, key positions, key issues, key methods, and key work.

4. Antelope effect: Eliminating useless work time will improve work efficiency and make all work purer and simpler.

5. Focus all the advantages on a certain point: Too many things tend to cause aesthetic fatigue or confusion in thinking, but most people are willing to remember a certain focus. , they are also willing to use this focus as a way to understand and solve problems, making it easier to achieve what they want to do.

1. Intuition: Intuition avoids the tedious process of impression accumulation, repetition, verification, and analysis, and is more dynamic and creative.

2. Image thinking: Image thinking is the simplest thinking mechanism for information analysis, dissemination and reception. It omits cumbersome processes and presents the problem in a more intuitive image, thereby reducing the difficulty of understanding or solving the problem.

3. Empiricism: Experience omits the cumbersome analysis and calculation process and simplifies the time to deal with things. At the same time, it will also be a strong basis for simplifying the work process for others. More experience often means more ways to solve problems, and it also means faster and more efficient action.

4. Moderate following the crowd: When judging whether things are accurate or making corresponding choices, our thoughts and behaviors always follow the thoughts and behaviors of others, and this model of using others as the criterion It often allows us to solve problems more quickly instead of spending time and energy wondering whether our actions are reasonable.

5. Don’t think about the problem too complicated: If a person is overly sensitive, any small changes in details will be magnified, and any small changes will cause deviations in understanding; people who lack self-confidence will be overly sensitive. Worrying about what they are about to do will often exaggerate the difficulties and create unnecessary trouble for themselves; when one person spreads something, no one will often care. If two or three people are paying attention to one thing, then This matter is amplified by the group effect and becomes more complicated.

1. The best way to persuade others is to make them make a commitment: The biggest advantage of the principle of consistent commitment is that people are willing to give themselves enough psychological hints after making a commitment, and this makes trying to influence others It becomes easier for the person making the decision.

2. Building authority helps simplify the service process: Tips for building authority - arrange appropriate titles; pay attention to dressing; groupthink.

3. The principle of reciprocity: How you treat others will be how others treat you.

4. Reasonably create a competitive situation: By intensifying the introduction of new competitors, businesses can often create game rules similar to mutual bidding.

5. Use retreat to advance and reduce others’ defensiveness: Resource holders can rely on this advantage to seize the initiative in the game. Only through clever concessions can those who lack confidence quickly become more confident. The psychology of trust.

1. High-efficiency rules for cooperation: Reject personal heroism; clarify division of labor and cooperation; maintain an open attitude.

2. “250” principle: maximize the advantages of connections.

3. Complementary strengths: We only need to focus on what we are good at.

4. Seek third-party recognition and help: Find third-party collaborators with tacit understanding; cooperation should be natural; do not regard third-party recognition as a lifelong guarantee.

5. Use more human resources to create a joint force: More people mean greater power, more open thinking, and smaller risks.

1. Focus means simplicity: Accurate judgment helps us make decisions quickly; goal positioning helps maintain the right direction; persistence ensures that our strategic patience plays an important guiding role.

2. Law of Attraction: Don’t blindly reject what you are encountering, which can effectively eliminate our distress and entanglement in the choice process.

3. Passion makes things more reasonable: always stay curious; do a job and love it; devote yourself like a madman.

4. Only do one thing, one goal and one focus at a time.

5. Focus on the work itself, not performance appraisals.

1. The essence of simplicity determines simple methods: seemingly complex events often contain simple rules and simple content. We need to zoom out, not zoom in.

2. Only by understanding the essence of things can we prescribe the right medicine: use the most appropriate method to solve the problem in a targeted manner.

3. Understand the rules and refuse to complicate them: Rules are a kind of order. With order, all work will appear reasonable and smooth, and the problems we encounter will become simpler accordingly.

4. Progress step by step, from simple to difficult: Learn to start with simple things, and through the accumulation of experience, technology, and willpower, you can calmly deal with more difficult tasks.

5. Only by doing things according to rules can you get twice the result with half the effort: adapt to local conditions and be down-to-earth.

1. Simplicity comes from clear direction and clear goals. "For a ship sailing blindly, all winds are against the wind."

2. Before doing anything, you must make a corresponding plan: Develop a relatively detailed work process around the goal; Specific working hours, working locations and personnel arrangements; clarify effective methods for doing things; set up emergency measures to prepare for possible problems; and leave alternative plans in working methods.

3. Understanding what others need is more important than determining what you can do: Demand generates value, establish a customer-centered marketing strategy; segment consumer groups.

4. A good positioning should first be simple: Is the positioning difficult for people to understand? Is it too vague due to excessive pursuit of trends? Is the connotation too rich? Is there only one focus? Is the information concise enough? ?

5. What suits you best is the simplest: tap your inner talents and have a more precise positioning of yourself. Make your own choices and avoid falling into unrealistic and unreasonable anxiety.

1. Reverse thinking is a shortcut to success: working backwards from the conclusion, thinking backwards, from solving the problem back to known conditions, thinking backwards may simplify the problem.

2. Infer the method of doing things from the results: The methods and plans derived are more accurate; the process is simpler.

3. Fear is deeper than desire: punishment is more effective than reward; deprivation is more effective than grant.

4. Don’t forget to change your stance: It changes the passive state in a difficult situation; eases conflicts between each other; and provides broader ideas and space.

5. The correct way to present yourself: "Shortcomings Display Method".

1. Prepare for the worst and avoid distraction at work.

2. Cold treatment will restore things.

3. By ignoring troubles, more positive values ??and ways of thinking can be established.

4. Remove the decorations and be your truest self.

5. Confidence eliminates more worries for us.

In fact, no matter whether it is a principle or a theorem, it is absolutely correct. Perhaps some of these methods may seem simple and crude, and some may seem contradictory, but when analyzing specific matters, we must learn to think for ourselves and adopt the most appropriate method to achieve twice the result with half the effort. Simplicity is a way of thinking designed to make us work and live more efficiently.