If the author wants to make his article popular, it is very important to choose a good title. Whether you create your own platform or submit articles to others, the title determines the life or death of an article.

Therefore, some relatively large new media companies or some experienced individual authors will spend a long time picking the title after writing the article.

Sometimes it takes longer to write a title than to write an article.

So how do you come up with a good title for your article?

As the saying goes, routines have won hearts since ancient times. When choosing the title of an article, we can also use some routines. The routine here is to directly apply the universal question type or universal question format.

Next, analyze, what types of article titles are there and how should we write them?

Use titles to tell stories. Stories are the most disseminable and readable, and will be easier for readers to open.

For example: For example, an article published by Ten O'Clock Reading "After ten years of marriage, but never sleeping in the same bed, 52-year-old Rene Liu, her married life was exposed, and the couple became roommates in the end"

This title uses a story-telling technique to make people curious about Rene Liu's married life and whether Rene Liu's married life is happy.

What are the benefits of story-based questions: No matter what kind of academic qualifications or background, as long as you know the words, you will be interested in the story. Story-telling titles and articles are very inclusive. It can catch all kinds of readers in one go.

Of course, when writing story-type titles, we also need to master some skills. We must pay attention to directly highlighting the main contradiction in the story in the title, so as to attract readers' attention.

For example, in the topic mentioned above, it stands to reason that after ten years of marriage, the couple should sleep in the same bed, but they do not. Such an incident creates a huge discrepancy with common sense in daily life. . It will make readers want to find out.

So what should you pay attention to when writing a story?

A complete story includes six elements: time, place, characters, cause, process and ending of the event

However, the question is relatively short, and it is impossible to use all six elements. So when you come up with a title, you must have the ability to refine it and summarize the core of the story in one sentence, so that readers will be interested in understanding the article as soon as they see the title.

For example, in the example just mentioned, she has been married for ten years but has never slept in the same bed. The 52-year-old Rene Liu’s married life was exposed, and the couple became roommates in the end.

The highlight of this topic is that it summarizes a real situation in marriage in one sentence, and focuses the readers' attention on the married life between husband and wife. As soon as the readers read the title, they will Know what kind of things are mentioned in the content of the article, and what kind of discussions are triggered by the things.

It was after Rene Liu and her husband slept in different beds after their marriage that it triggered a discussion about whether the couple became roommates in the end. We can directly judge whether the content is of interest to us through the title. If you are interested, you can click to take a look.

When writing an article, we usually use a technique, which is to set up suspense at the beginning of the article. This will attract the reader's curiosity and read the full text below.

Then when writing the title of the article, we can also use this method. By setting up suspense, the purpose of attracting readers to open the article is achieved.

Teacher Dameng gave such an example. Still on the gzh of Ten O'clock Reading, I saw an article with the title "37-year-old Jiang Xin broke down and cried, and slapped herself. There is a kind of parent who is pitiful and hateful.” There is a suspense set up in this title. The suspense is that the parents are pitiful and hateful.

Then when you see the author of this topic, you may wonder, "There is a kind of parent" which kind of parent is it? Are you such a parent? Why are you pitiful and hateful?

With such questions and curiosity, there must be many people who want to read on.

This method of choosing a title is very simple. It is to compare two different things together in the title, which will increase suspense, make people read, and also make people think.

Because the contrast is obvious, it is a shock in itself and will naturally attract people.

To give an example, the title of an article is, "44-year-old Wang Leehom's recent photos were exposed. He is almost disfigured. He drives a second-hand car and wears ripped socks. What has he experienced?"

Analysis: We all know that Leehom Wang is a very powerful singer and very famous. Everyone’s first impression of him is that he is rich and handsome. I don’t know if you know him well. When Mr. Dameng was in his 20s, he was the spokesperson chosen by Wahaha. One year, he went to Mr. Dameng’s city to do business for a real estate company and was the guest of honor. In short, he was very valuable and well-maintained. Okay, so how come such a person is disfigured? Of course, the disfigurement here is not really disfigurement. It may mean that Wang Leehom's current image is not as handsome as before, just like disfigurement. Moreover, such a rich man still drives a second-hand car and wears ripped socks. So what exactly has he experienced? ? Please feel carefully, this is a very contrasting title. Among them are the contrast between handsome and not handsome, and the contrast between poor and rich. Through a person's ups and downs, it attracts readers' curiosity, thereby stimulating readers' desire to click on the article and read on.

Usually in the title of an article, the contrast established is the contrast between good and bad, big and small, past and present, common sense and incredible, etc.

Its essential core is that it has a twist. You can try this usage when picking questions.

When writing an article, if you want to make the article credible and true, the best material is to find data that can prove your point of view. Moreover, it is best for this data to be officially announced, so you can also use this method when writing titles. Quoting data in the title will make people feel professional and simple, and they can see through the context and level of the article at a glance.

For example, there is an article titled "The author's amazing logic, three signs that a person is starting to lose weight" and "The three most failed parenting methods of parents". The number 3 is used in both articles. Readers will know clearly after seeing it that the article talks about three viewpoints or three methods. Which three specifically are they? Just open the article and take a look to find out.

This method of selecting articles is usually used in opinion articles or practical articles. Readers can directly find the corresponding article content according to the title of the article, which is like drawing the readers' thoughts. Like the map, it is divided into different levels, which can attract readers to read on quickly.

Of course, when using this method to write article titles, we must pay attention to the fact that the numbers we use must be accurate and not vague. For example, "3-4 methods" is vague. It will make readers confused whether it is 3 types or 4 types, and it will make readers think that the author's logical thinking is very confusing, and naturally they will not open your article to read it.

When using data to create the title of an article, you should also pay attention to the topic and content of the article. Only the topic and content of the article conform to the tone of the platform or the audience of the readers. This will increase the click-through rate of the article.

If you are discussing something that has nothing to do with readers, or if it is a topic with a relatively small audience, then it may not be well disseminated.

Note: There is often more than one title routine, and it may be a combination of multiple types, such as "37-year-old Jiang Xin broke down and cried, slapped herself, there is a kind of pitiful and hateful parent." This is a combination of story and suspense, so it needs to be used flexibly.

As long as the title can summarize the content of the article and express its own theme, it can be considered a good title no matter how many tricks are mixed in it.

That is to say, make your title arouse the readers’ cries, because we write articles just to show them to readers. As long as the article written can reach the hearts of readers, then this article is Successful.

This is especially true when choosing a title. If the title can hit the reader's heart, make the reader feel the same, or cause the reader to scream, then this article will be considered a success.

For example, there is an article titled "Don't talk too much, don't spend money too fast, and don't lose your temper." When you see such a title, if you are a person who likes to talk big, If you don’t leave any room for yourself when speaking, then the first sentence of this question will successfully attract you. If you are a spendthrift person, then the second sentence of this question will attract you. If If you are a person who cannot control your emotions and still feels guilty after losing your temper, then the third sentence of this question will attract you.

If you have all these three points, then this topic will hit the pain point in your heart and increase the chance that you will open this article. This way of naming an article is to understand To capture the readers’ pain points.

So how can we grasp the pain points of readers?

This requires some daily accumulation on our part. For example, money, house, medical care, education, emotions, work, entrepreneurship, anxiety, etc. These are the pain points that readers often encounter in their daily lives. If the readers' pain points are reflected in the title or article, then Your article will be very popular with readers.

To give another example, the title of an article is like this: "At the Chinese Poetry Conference, Tsinghua University's male god became popular. How powerful are people who were raised by poetry?" This article happened to be mentioned One hot spot is that when the Chinese Poetry Conference is hotly searched, it will attract a lot of attention, so the Chinese Poetry Conference has become a hot spot in the title of the article, which can attract the attention of people in various industries. If anyone sees the six words "Chinese Poetry Conference" in the title of the article, they may open it because of the current hot topics, and focus on the hot topics in the title, which can also squeeze this article into the audience's consciousness. , thereby increasing the attention and opening rate of the article. This is why some people like to write the name of the author, or the name of a person, or the name of a TV series at the beginning of the article, just to attract a Hotspot.

As the saying goes, a good beginning is half the battle. A good beginning will inspire the author's confidence to continue writing, and will also make readers interested in continuing reading.

If the beginning is not written well, then no matter how exciting the content of the subsequent articles is, it will be in vain. No matter how attractive the title is, it cannot save the failure of the article.

So how should we write the beginning of the article? Next, I will share my experience with you.

In the previous sharing, we have already said that stories are the most readable and attractive. No matter what age group or what background, everyone will be fascinated by the story. The content is inclusive.

The story as the beginning of the article can instantly attract the reader's attention. A good story has its own suspense, which will make readers want to continue reading the article. So how should we write the beginning story? Where should I find the material for the story?

For example: When my aunt was young, she opened a barber shop and devoted herself to the beauty and hairdressing industry all her life. She worked hard and worked hard without complaining, raising her two daughters and sending them to school. They have gone to a prestigious university and their two daughters are very successful. They are studying, working, falling in love and getting married. Every step of their lives is going smoothly and there is no need for their aunt and parents to worry.

I thought that the most expensive days were over, and I didn’t need to wake up early or stay late at night. I just needed to open the business step by step, and I could maintain a good life with the income from haircuts. But I didn’t expect that the area where the barber shop is located will be demolished. The house was repossessed, and my aunt suddenly lost her job. If she opened a new store, not only would she not be able to find a cheap house, but even her old customers would need to accumulate money again.

This is the beginning that Teacher Dameng used in her article "The best way to live in life is to rely on yourself". By narrating the stories of people around you, it will be easier to write. It will allow readers to follow your thoughts and go deeper into the article step by step. This article has received 22,000 views on Teacher Dameng’s writing platform.

For example: ""A friend wanted to learn writing. After writing an article, he immediately collapsed and said that writing is something that ordinary people cannot do and requires talent to achieve results. I read what the other party sent me, found out the first article I wrote when I started writing, and sent it to the other party. ""This is what Teacher Dameng said in her article "What kind of mentality a person has, what kind of life he will have." The beginning used in "What a Life".

It is also easy to get started by writing about your own personal experience. It can describe the ins and outs of the article more simply and clearly. When you write easily at the beginning, the rest of the article will also be written easily.

It can be understood as: stories about celebrities when they were young, hot stories that happened to celebrities...

Readers’ attention to celebrity anecdotes is also relatively high, and the effect will be better if they are placed at the beginning. .

For example: Zhao Liying got divorced. Some people had long expected that the marriage between the two would not last long. They said that Zhao Liying and Feng Shaofeng were not a good match together. First, they were not from the right family. Zhao Liying was born in a rural area. After some It took hard work to build a career, establish her own appeal in the entertainment industry, and win the role of an inspirational goddess. Feng Shaofeng, on the other hand, is a proper rich second generation. He does not need to work hard and can live a rich and generous life as soon as he is born. This is the beginning of the article "Separation is not the end, but a new beginning" used by Teacher Dameng.

Let’s introduce the following by writing the divorce story of Zhao Liying and Feng Shaofeng.

At that time, this article was following the hot spots of Zhao Liying, so their story almost ran through the entire article of Teacher Dameng. Therefore, Mr. Dameng took advantage of the hot topic and added a little bit of his own writing style. The same article received over 10,000 traffic on Mr. Dameng’s platform.

The quoting of stories mentioned here means that when writing an article, you can quote plots from movies, TV shows, books, TV series, etc. However, you cannot copy the original text, but make secondary creations and put it in the article. at the beginning to use as your own material.

For example, "The painter Leo Leoni told such a story in his work The Little Black Fish. The little black fish and its friends were playing together, and the big fish came over and died in one breath. After swallowing the gold of his friends, the little black fish was very scared and fled into the depths of the sea. He was very lonely and sad along the way. "This is what Teacher Dameng used in her article "Live a positive life, don't be afraid of failure". to the beginning. Teacher Dameng quoted the content of the story in the picture book, summarized the content, and put it as the starting material in Teacher Dameng’s article.

For example: Do you know the law of attraction? I once watched a documentary about the importance of the law of attraction. The film gave this example: When a young man was in his 20s, he began to outline his living environment, such as what the house looked like. Who lived with him? When he was 40 years old, he was surprised to find that the house he lived in now was exactly what he thought it would be 20 years ago. The wife who is by your side is your dream partner. We have no way of testing how powerful the law of attraction is.

Use the law of attraction to ask questions, elicit the idea that "only if you have the charisma to become good can you succeed", and then write the full article.

Placing such a question at the beginning of the article will arouse readers' thinking and make them think deeply about what the law of attraction is.

The "others" referred to here are "readers". For example: Which do you feel is more regrettable, that we have never been together, or that we did not get together later? If it were me, I would find "We didn't get together later" even more heartbreaking.

Just like when you go shopping and see clothes you like, but don’t buy them for various reasons. Although you will be a little reluctant when you give up, as time goes by and you encounter better-looking clothes, the previous sadness will no longer exist. Existing again, if the clothes are already in hand, but you are reluctant to wear them, but can't find them, the feeling of having gained and lost again, it must be a head-scratching and regretful experience.

This is the beginning used by Teacher Dameng in the article "It takes 4 steps to forget someone." This question is a hot search question on Zhihu, and it is a question that many emotionally confused people want to know.

By asking questions that others want to know and then writing a full text, the reader will want to keep reading to find the answers to their questions. Starting with a question is equivalent to interacting with the reader, and it is also equivalent to setting up a suspense at the beginning of the article. This kind of treatment will make readers feel more intimate, create a sense of dialogue, and attract readers' curiosity. Make readers want to continue reading. This is what Teacher Dameng said about starting with a question.

How to start with a quote? Introduce several ways:

For example: Bi Shumin said: Our lives do not exist to please others. We are things in ourselves, and we do not need to please anyone to be happy. The earth faces the sky. As long as you recognize this, the shackles can be opened and you can breathe freely. This is the beginning of the article "A upward life requires cruelty" used by Teacher Dameng.

Quote Bi Shumin's famous sayings. After the famous sayings, connect your own views, so that you can narrate the following article.

Using famous quotes will make the article authentic, increase the connotation of the article, and increase the dissemination of the article.

Because when people see what celebrities say, they will think that the author is so talented, and they will have the desire to collect it, or let more people know about it.

For example: The divorce rates of various provinces in 2020 have been released. The national average divorce rate is 23.33. The three eastern provinces top the list. That is, for every ten couples who get married, 4 couples will divorce. The divorce rate in China has already been It has been rising for 16 consecutive years. This is the beginning of the article that Teacher Dameng found on the Internet. Such data can also be placed at the beginning of your own article. Using data to illustrate the problem will make the point of view more authoritative and increase the credibility of the article. Gives a professional feel. But it’s not easy to find data. It requires us to record the data whenever we see it when we are accumulating materials, so that we won’t be in a hurry when using it.

For example: after determining the topic, you can arouse readers' attention by discussing related phenomena, and then start writing the article content.

For example: The love story between Zheng Shuang and Zhang Heng is embarrassing. Many people commented that Zheng Shuang’s love was not worth it. He devoted himself physically and mentally, but it failed in a mess. , not only lost love, but also caught up with her original bright stardom. Women are easily brainwashed by love when they meet love. They can't see clearly what role they play in the relationship. They rely on men's sweet words to easily win over others. To be sincere, or to be overconfident, thinking that in a relationship, you can always be the leader and rule the emotional world of the other half. This is the beginning of the article "Sobriety is a Woman's Lifelong Cultivation" used by Teacher Dameng. By giving an example of the love story of Zheng Shuang and Zhang Heng, the discussion is started, and then leads to the following. Of course, when discussing phenomena, we are not limited to things between celebrities, such as crows feeding back, minors like to play with mobile phones, puppy love, etc. , can all be the beginning of an article worth discussing. Just be careful that the use of materials must be related to the theme, otherwise the writing will go off topic.

State your opinions and positions directly.

For example: Image is a woman’s first business card, don’t ignore it, the fragrance of wine is also afraid of the alley, no one has the obligation to understand your heart through your appearance, and you want to express yourself Your frankness and spontaneity are reflected in your words and deeds when you get along, not your slovenly appearance. Women are born to be a symbol of beauty. If you don't pay attention to your own image, then don't expect others to respect you and care about you. This is the beginning of the article "Women should put their image before their abilities" used by Teacher Dameng. .

The first sentence points out the point of "a woman's image is very important". This article is a hit on all platforms of Dameng Teacher, and it should have reached hundreds of thousands of reads. .

The advantage of starting like this is that you can express your feelings directly and the point of view is clearly introduced. For readers, they can quickly filter the content and see at a glance whether the point of view of the article is what they want to know. For the author, , it will be easier to write in one go.

After writing the first sentence in this way, you don’t know what to write next. It’s actually very simple, and you can use what I shared earlier. Content, quote some stories or related plots to illustrate your point of view, and then lead to the following.

In the article, Teacher Dameng cited the example of Teacher Yang Lan: “Image is a woman’s first business card. If you don't pay attention to it, the wine will be fragrant and the alley will be dark. No one has the obligation to understand your heart through your appearance. If you want to show your frankness and spontaneity, it depends on your words and deeds when you get along, not slovenly. Appearance. Women are born to be a symbol of beauty. If you don't pay attention to your own image, then don't expect others to respect you and care about you. The well-known female host Yang Lan once told about her experience in the UK. After she failed in the job interview, she went to a coffee shop wearing pajamas, a coat, and her hair disheveled. There were many people in the coffee shop. She sat with an elegant old lady. In front of her, the old lady didn't even look at her. Just hand her a note that says the bathroom is around the corner on your left. "Writing this, the beginning of Teacher Dameng is complete. The next content is just to explain your own views.