Today I will share with you some classic foreign trade social media marketing cases. I hope it will be helpful to everyone! 01 Create recurring content series If you struggle with deciding what content to post on social media every day, create some recurring content series and topics that you are good at. For example, someone often shares inspirational information. Share product information regularly: These recurring posts with a consistent theme can make content easier to write while helping to build a stronger rapport with your users. connect. 02 Share posts with special meaning such as taking advantage of the holiday atmosphere. No matter when, there are days of great significance every year, such as Thanksgiving, Halloween, etc. in the West. You can use it to create relevant posts. If it's not an official holiday like Christmas, choose an unofficial holiday like Popcorn Day (January 19) or Executive's Day (April 24). Or, like one of AllBirds’ posts, simply post about the season: For best results, be sure to use relevant social media hashtags. 03 Pay attention to current affairs. Just like the hot search list on Weibo, there are always some hot events happening. Are there any developments in your industry? Is there a hot topic that everyone is talking about? Use a current trending event as the subject of your post. . For example, clothing brand Levis shared a large number of posts on social media about the U.S. midterm elections: 04 Repost user-generated content without always thinking about how to create original posts. Your existing followers may have already shared some great posts that you can repost on social media. Alternatively, encourage your fans to post photos and videos to your social media to share, like sunglass brand ToyShades does: 05 Providing answers to frequently asked questions A Q&A format often helps to stimulate people’s natural curiosity. Focus on questions that are frequently asked by your customers or people interested in your field. Or, encourage your audience to ask questions and then post relevant answers: 06 Share relevant business updates If you just hired a new person, it’s a big deal for you — but what does that have to do with your users? ?Why should they care about you? Let’s look at an example. Jewelry manufacturer WolfCircus shared this post on social media announcing that their products are now available for sale on Dreslyn: Remember: only share interesting news that is relevant to your followers. 07 Share all aspects of your personal life Whether it’s Kim Kardashian, soap operas, or the love lives of their co-workers, people are very interested in other people’s private lives. People don't like others to pay too much attention to their private lives, but they are very interested in the private lives of others. Survey results show that 94% of consumers say they are likely to remain loyal to a brand that is fully transparent. The software company Hubspot has a dedicated social media account called HubspotLife to showcase the story behind their brand. 8. Document Events and Special Moments When you’re struggling to think of something to post on social media, heed this advice from Gary Vaynerchuk: “Record, don’t create.” This advice applies especially to events. These moments can inspire a flood of social media posts during and after the event. Recently, outbound travel company TheOutbound shared their activities in Northern California on social media: 09 Take your fans behind the scenes. Behind every brand, there is a real company. What happens behind closed doors can create some incredible inspiration. Fans love to know how everything happens. Additionally, behind-the-scenes content leverages authenticity and transparency to help build trust. Caravan Coffee Roasters takes their users behind the scenes to show them how their coffee is made in Rwanda. 10 Contests or Giveaways Contests and giveaways are a great way to inspire user engagement. Let’s look at an example from KylieCosmetics. The post grabs the user’s attention with the words “Giveaway Warning” and then points out how easy it is to get the giveaway – just comment. Finally, it highlights what users can gain. 11Special Discounts or Offers Discounts and offers are a shortcut to boosting sales. See how surf lifestyle brand SaltSurf does it: But be careful not to discount too much. If your followers are used to seeing discounts frequently, they will wait until the next sale to buy – meaning they will never buy at full price. The more you discount, it will devalue your brand. The key is to use discount codes sparingly and only on special occasions. This way, they maintain their sense of urgency without detracting from your brand. 12 Encouraging user comment participation is key. Whenever you receive a lot of attention on social media, the social media algorithm will reward your account. So, how can you increase user engagement? An effective way to do this is to encourage your fans to leave comments by posing a small challenge or asking a specific question. That's exactly what jewelry manufacturer WolfCircus does. In this social media post, they ask fans to name all the jewelry styles in the photo: 13 Encourage your followers to tag a friend This method is typically used in competitions or retweeted posts, but can also be used on its own.

Encouraging your followers to tag their friends will not only increase comments and engagement, but also expose your account to new friends. Check out this example from fashion boutique Artizia: 14 Collaborations with Influencers Their power lies in the connection they have with fans who are interested in their thoughts and opinions – if they are truly influential , their followers will believe these ideas and opinions. For this reason, influencer marketing can be very powerful. Here’s an example from clothing brand DropDeadOfficial, which is endorsed by influencer Elise Pitt with nearly 250,000 followers: 15 Promote long-form content Do you have a blog, YouTube channel, or podcast? If so, you can use social media posts to promote Promote your long-form content to your fans. If you have more than 10,000 followers on social media, you can add a link to every post. If you don’t have that many followers yet, you can update your link and use your posts to direct people to click on that link. A better approach is to ask users to comment on the post, sending the link in a direct message. This way, you’re not only promoting your long-form content but also increasing engagement on your posts. Take this example of sharing a free e-book resource to encourage users to leave comments: 16 Repurposing your other content Creating all this lengthy content takes a lot of time and effort. So why not turn it into short-form content and share it as a post? Just pick the best parts of your video, blog, or podcast. It’s great to promote long-form content. But posts should also stand on their own. Business influencer Gary Vaynerchuk often shares small clips from long videos on social media. 17 collaborated to post an interview, each with an interesting story. So why not interview people in your field and share their stories, opinions or advice? It’s a win-win – you get a great post and they get your niche following. In this example, custom coat maker Katherine Hooker interviews entrepreneur Liz Earle. You don’t need to link to the entire article. You can extract some key snippets to post on social media: 18 Stitched Posts Can Boost User Engagement Don’t forget that you can share multiple images or videos on social media. In this example, sports brand Nike used a carousel post to split an image into two parts to create a more dramatic effect: In another example, Hubspot published a spliced ??post to share a streamlined list Body Articles: 19 Tell a story that’s relevant to your brand, whether it’s a movie, a Netflix series, a novel, or the story of your friend’s latest Tinder date. Find a story that is relevant to your brand and share it on social media. This won't take long. Here’s how clothing brand Converse does it: 20 Telling the Business Story How did you get to where you are today? What challenges did you face along the way? How do you show these things off? Logo maker GoodwinandGoodwin shared this on social media A great post documenting the growth of their team over the years: 21 Telling Your Fan Stories If you can’t find a funny story to tell, or you’ve already shared your business story, why not share your customers’ stories Woolen cloth? This again takes advantage of social proof. Plus, it's easy to link to a longer article about a customer case study. Share inspiring stories from your business: 22 Post about charity involvement Sharing posts about your charity on social media can both increase visibility and build trust with your fans. This will make them feel good about supporting your brand and remind them that buying your product helps give back. This method is used by big brands. Outdoor brand BestMade recently shared this article to help raise awareness about breast cancer: 23 Showcase Customer Testimonials Check out the example below of how to create an eye-catching graphic and share its testimonials. 24 Deliver Inspiration Social media is filled with posts that think positively and inspire. It’s easy to see why – everyone needs a little encouragement from time to time. The easiest way to create these posts is to share inspirational quotes. In this example, clothing brand Rebel8 shared a quote from the famous British Prime Minister Winston Churchill: You can also post some inspirational quotes or short stories. Alternatively, you can showcase these with videos or collage posts. 25. Promote Your Products Most businesses start their social media journey by sharing lots of product photos. This in itself is not a bad thing. But sharing too many posts about products can be considered spam. Thankfully, there are two ways to fix this problem. First, leverage something like Instagram Insights to make sure you don’t overdo it with product posts. Second, keep your product posts interesting. Don’t just share a picture of your product—make it visually appealing and include a headline worth reading. Here is an example from watch brand TheHorse: 26. Connect brand and product to life. Your product or service does not exist in a castle. There is always a culture surrounding them, and you can tap into that to create great posts that keep it grounded. Show the essence of the brand into life content.

Or share some visually appealing images, like this one from Brooklyn-based Jane Motorcycles: 27 Launching a New Product Launching a new product can be an exciting time, so don’t let the opportunity go to waste. Create an interesting post to showcase your product to your fans. In the case of leather goods brand WPStandard, they used stitched posts to recreate the experience a customer would have when opening a new product: 28 Share Product Videos According to video agency Wyzowl, as many as 81% of people will visit a brand simply by watching a video Purchase a product or service. So, share more details about your product on social media. Highlight the features and advantages of the product and display the product from multiple angles. 29 Create Video Tutorials Another way to use video content is to share tutorials. No matter what your career is, you can always learn something - whether it's makeup tips, skateboarding skills, or how to pitch a tent. Summary: There are also many brands, such as AirBNB, that successfully rely on UGC (user-generated content) to attract more users.