M: Being an enterprise is not being a chivalrous man.

Ma: Build yourself and pursue selflessness.

Ma: I'm not afraid of anything, I'm afraid CFO will be CEO.

Ma: Always believe that people around you are smarter than you.

M: You still want to start a business in five years, so you can start a business again.

Ma: Today is cruel, tomorrow will be even more cruel, and the day after tomorrow will be beautiful, but most people will die tomorrow night.

Ma: It's not that others are too cunning, but that they are too greedy, because they will be fooled.

M: Actually, many people's questions are because their answers are correct.

M: First-class creativity and third-rate execution. I'd rather have first-class execution and third-rate creativity.

Ma: Mengniu was not planned, but made by down-to-earth products, services and systems.

Ma: The best model is often the simplest thing.

Ma: We should open fewer stores and more stores, not many, but sophisticated.

Ma: It doesn't matter if entrepreneurs don't read too many books, they are afraid of not learning society.

M: There are no secrets in today's shopping malls. Secrets are not your core competitiveness.

M: The reason why many people fail is not too little money, but too much money.

M: This concept is no longer marketable in this era.

Ma: It is not enough for entrepreneurs to have passion and innovation. It needs a good system, system, team and a good profit model.

M: The world is not because of what you can do, but because of what you should do.

M: Your project feels like an enterprise, not a unique enterprise.

M: When setting up a company, you should consider selling it. If you want to sell it at first, you may go astray.

Ma: People should concentrate on things. People will face more challenges if they go on all their lives. If you change every day, I will be afraid of you.

M: When looking for venture capital, you must share the risk with venture capital, and you will get it more easily.

M: Remember, relationships are particularly unreliable. You can't do business by relationships, and you can't do business by cleverness.

M: Don't be greedy. Thorough is very important. When you meet a powerful opponent or role model, what you should do is not to challenge it, but to make up for it.

Ma: There are no excellent ideas in this world, only down-to-earth results.

Ma: Good things are often unclear, and clear things are often not good things.

M: If you read a lot, don't tell anyone. Tell others that they will continue to test you.

M: The most taboo in strategy is to cover everything. We must remember the key breakthrough. Only by making a breakthrough in all resources can we win.

Ma: Small enterprises are big-minded, while big enterprises talk about details.

M: Sometimes, there is always a chance to die.

Ma: All entrepreneurs should spend more time learning how others fail.

M: Paying attention to your opponent is an important part of your strategy, but it doesn't mean that you will win.

Ma: The strategy can't be implemented in the results and goals, and it's all empty talk.

Ma: Most entrepreneurs push from micro to macro, and then push them to a group of people by discovering the needs of some people.

Ma: No matter how many resources you have, you always think your opponent is stronger.

Ma: People in the 1980s should not compete with people in the 1970s and 1960s, but with people in the 1990s, so that you can win.

M: A business plan is definitely not a sales plan. There are countless details and talents in it.

M: Strategy has many meanings. The strategy of small companies is simple, that is, being alive is the most important thing.

M: We must first understand the needs of the market and customers, and then find relevant technical solutions, so that the possibility of success will be greater.

M: The core issue is to formulate your products according to the market, and the key is to listen to the voice of customers.

M: Free is the most expensive thing in the world. So try not to drift. Wait until you have money to consider free.

Ma: The word "marketing" emphasizes both the pursuit of results and the pursuit of process, both "selling" and "marketing".

M: Honesty is definitely not a kind of sales, let alone a profound and empty concept. This is a real detail that must be completed.

M: PR is a by-product. Because after you solve it, it will spread gradually. This is the best public relations.

Ma: Short-term passion is worthless, only lasting passion can make money.

Ma: Cleverness is the natural enemy of the wise. Fools speak with their mouths, wise men speak with their brains, and wise men speak with their hearts.

Ma: Always think strongly of your opponent, even if he is weak, you should think strongly of him.

M: I don't want to hire someone who often changes jobs.

M: Spend more time with your other employees.

M: What is a team? A team does not let another person fail, nor does it let anyone in the team fail.

M: Treat your wife as a companion, not a wife.

M: Sometimes a high degree of education may not make you settle down and do things.

Ma: Never look for a star team during the start-up period, and never look for someone who has already succeeded. Start a business by looking for the most suitable person, not the best person.

Ma: The biggest challenge and breakthrough lies in employing people. The biggest breakthrough in employing people lies in trusting people.

Ma Yu Yun: You can do whatever you want. You can't do it in this world.

M: Every enterprise must make money. Free is not a good strategy, and it will cost a lot.

Ma: When the leader is in prosperity, everyone can come out. Only when he is in adversity can he be a real leader.

M: In case of disaster, the first thing that comes to mind is your customers, then your employees, and then your competitors.

M: Always remember that every success may lead to your failure. If you learn from every failure, you may succeed.

M: To some extent, bad temper is due to insecurity or because you don't have an open mind.

M: Maybe one person said you were not convinced, and two people said you were not convinced. When many people are talking, you should reflect. You must have problems yourself.

Ma: A successful entrepreneur has three elements: vision, mind and strength.

Ma: Others can copy my model, not my suffering and my passion for continuous progress.

Ma: People in the 1980s still needed to wrestle. No matter what they do, they should check their subjective reasons.

Ma: If you are very young, you must be unique.

Ma: People should never forget their dreams on the first day. Your dream is the greatest thing in the world, and that is to help others succeed.

Ma: A soldier who doesn't want to be a general is not a good soldier, and a general who can't be a good soldier must not be a good general.

Ma: The strategy of a small company is two words: survival and making money.

Ma: The first concept of survival is to do well, not to be big.

M: There are no losers in China, only the lucky ones.

A result is not necessarily a success, but no result is a failure.

Ma: Always remember other people's criticisms and forget other people's compliments.

Ma: Authority means giving power to others so that you can have real rights. When you know how to listen, respect and take responsibility, others will listen to you and you will have authority.