Celebrities are just like us, with a pair of eyes, a nose, two ears, and a mouth. Why do their fanatical fans worship them and even blindly follow them to the point of worship. In my last article "[Four-Leaf Clover Quotes: Do you know how hard TFBOYS works?" ] Describes the TFBOYS fan group from the side. Idol worship exists in all age groups of human society.
How about taking fifty steps to laugh at a hundred steps? Don't despise the young people who are chasing stars.
Since the beginning of human society, various kinds of worship have been practiced
1. ** Totem worship: ** The earliest totem worship, ancestors used animals and plants as sacrifices and believed that people died Afterwards, the soul will leave the body and stay attached to the body of the creature (totem).
2. Ancestor worship: Ancestor worship has been preserved to this day, based on the fact that dead ancestors still live in the hearts of future generations. As the saying goes: "Eat fruit and worship the tree head, drink spring water and think about the source."
3. Monarch worship: refers to the belief culture of worshiping the monarch, and comes with the divine power of the monarch. It is to legalize the power of the emperor. In ancient China, he called the emperor, the son of God. Is there anything greater than this?
4. Personality worship: You know... it is to portray some totalitarians as "great and upright", idealize the public image, and make the people worship them.
Today, idols are everywhere, from entertainment stars to business leaders, from industry elites to intellectual Internet celebrities, all walks of life are producing idols. Nowadays, there are too many Internet celebrities and not enough live broadcast platforms.
Why do we need idols? Ordinary people need to use dreams to envision the unknown future and use dreams to weave reality.
People need dreams!
Idols are responsible for selling dreams!
Times Fengjun Culture Co., Ltd., which created TFOBYS, learned from the "trainee model" of Japan and South Korea. This is different from the traditional entertainment company's star creation model. Everything is packaged around the tastes of fans. and design stars. In Xiaomi's words, it is called "participatory consumption". The difference between this forced cultivation and private customization is the number of people. The idol development model is similar to animal adoption. You can adopt a panda in the name of an individual or a group. As long as the money is paid, the other party will give you the naming rights. The panda still belongs to the zoo, and you will only be given the opportunity to touch and take photos.
"Dear, smile, the baby is so good."
TFOBYS is mainly composed of two types of fan groups, primary and secondary school students and adult women. Among adult women, the majority are mother fans.
TFBOYS has thousands of fan groups on Weibo, WeChat, QQ and so on. People are in a cohesive and exclusive small group. Due to the fans’ common pursuits and hobbies, their ideas are easy to interact with each other. Transmission and infection, when encountering opposition and doubts from the outside world, groups will ignore those realistic evaluations, and they will be blindly optimistic. To use the understanding of melon-eating people - this is called "brainless fans".
As social animals, most people spend most of their time interacting with others: they are affected by others, and they also affect others, and they feel happy, happy, sad, or happy because of others. anger. People in groups have an influence on the thoughts or behaviors of others. As a group, people like consistent imitators rather than deviators.
Some of the same characteristics of fan groups
One characteristic of teenage fans: From childhood to adolescence (12-18 years old), young people lack a clear understanding of themselves. . Not knowing or avoiding considering personal qualities, goals, roles, values, etc., or even being unable to "discover yourself." The term in psychology is called "sex role confusion (disorder)". In layman's terms, it can be called "adolescent crisis". One question that needs to be solved urgently is "Who am I?" ".
In the process of seeking identity, they will join various small circles, project into various careers, drop out of school, or constantly change environments. "Go your own way and let others Go ahead,” this famous quote from Marie Curie in the textbook has become the motto of every teenager.
Young fans flaunt themselves through idols to distinguish group attributes.
< p> Adolescence is a process of loss and search.When a person worships an idol, he is actually using the image of this idol to tell others "what kind of person I am" - me. I decide the territory.
One characteristic of adult fans: Mother fans project their dreams that they could not realize when they were young onto these "little brothers", and at the same time use this to encourage and spur their sons. Awaken young people's yearning for dreams
In addition, people in real life always have many unmet needs, repressed emotions, dreams that cannot be pursued, and realities that they want to escape from. . This gap needs to be vented and filled. Ordinary people project their dreams, desires, and shortcomings onto idols to support and satisfy them through likes, comments, forwarding, purchases, etc.
Why do people join groups to find a sense of belonging
Fromm said: "People turn to the powerful authority of the church to escape from a sense of powerlessness and loneliness; people convert to religion... .not out of an act of faith, but to escape intolerable doubt; they make this decision, not out of piety, but in search of security.” We are all individuals who spend our entire lives searching for the answer to life. Meaning, religion, groups, and idols all provide a safe haven for this uneasiness.
Being connected to others is a major advantage of human survival. Another important function of groups is to help us confirm our identity. The roles we play in a team will blur our real identities. Invisibility within a group can also lead to a deindividualization effect, whereby norms around behavior are relaxed when people cannot be identified. There is no responsibility for hiding in a crowd of people, cursing people, and doing whatever you want.
Human beings are animals of desire, and their life is a life of needs being satisfied. Using Maslow's hierarchy of needs to analyze, people will seek love and security after they have eaten and drank enough. When the need for friendship and love arises, people will have strong feelings that they have never had before, and at this time, they are eager to establish emotional connections with people.
Conformity and joining a group are all about finding a sense of belonging.
Idols have existed since ancient times, and they naturally carry the attributes of class, identity and status. During the Wei and Jin Dynasties, the Seven Sages of the Bamboo Grove, represented by Ji Kang, were all super idols, arrogant, uninhibited, and refined. They initiated the literary discussion style of "literati despise each other, first despise and then emphasize", but this term has become a symbol for future literati They are jealous of each other, "trampling" on each other and quarreling with each other. This contradiction in identity and status has spread to all walks of life and has become a chain of contempt.
The other end of contempt is the embodiment of superiority. People are divided into groups and birds of a feather flock together. This is a truth that people have understood since ancient times.
Some personal characteristics that have the temperament of a star idol
Physical attractiveness: A person's appearance not only affects people's evaluation of him and the degree to which people are affected by him, but it may also change view. >>As long as he is as beautiful as a flower, whatever he says is right and whatever he does is fine, young fans will love a star who looks like a pretty girl and ignore them; looking forward to being fucked is like looking forward to being baptized.
Quality effect: Do we like people who have pleasing qualities, or do we assume that the people we like have pleasing qualities? Probably both. >>People are mirror images of each other, and the kind of friends you make will depend on who you are. Idols also reflect the personality of their fans.
Ability influence: The more capable a person is, the more people like him. >>Because no one likes mediocrity.
Halo effect: After forming a good or bad impression of a certain characteristic of a person, you will tend to infer other characteristics of the person accordingly. >>We tend to imagine beautiful people (stars and idols) as smarter, cooler, and happier.
?
Why do we have idol worship?
Excellent people can improve our self-view through a process of reflection, which allows us to feel that person Reflected glory. The concept of identity can be used to bridge the rifts in relationships that underlie the pain and anxieties people experience in their daily lives.
In a word, reality is too cruel, but dreams are beautiful.
These dreamers and dream sellers, "They do things that we want to do but dare not do. They are "simulators" of life. They provide us with unlimited space for imagination. They give us We provide some kind of firm belief that they are the ideal of each self, they act, they succeed"
?Conclusion
Bernard Shaw saw Broadway and Four for the first time. He made a wonderful comment as the neon lights on Twelfth Street flickered at night. He said if you couldn't read, the lights were undoubtedly beautiful. We often say that life is not a sunny avenue covered with flowers. Being able to see some flowers occasionally on the way will make the journey less unbearable.
In this era of entertainment, we just need to keep laughing.
Huxley tried to tell us in "Brave New World" that what makes people suffer is not that they use laughter instead of thinking, but that they don't know why they laugh and why they no longer think.
■ Us