Yuxi Tobacco is named after Yuxi City, Yunnan Province, where hongta group is located. Yuxi cigarette is positioned as a high-grade product and pursues quality. Yuxi cigarette not only represents the strength of hongta group, but also represents the plateau "water" culture of Yuxi. Although Yuxi is positioned at the high end, she does not lose her affinity. Yu Xi's idea of "being as good as water" represents humility, persistence, flexibility, pragmatism and friendliness to people. This is also the realm pursued by Yuxi brand.

Brand value:

20 19 65438+February 12, "Convergence Network 2019 Hurun Brand List" was released. Yuxi ranks 20th with a brand value of/kloc-0.05 billion yuan, and 4th in China with a brand value of 20 19.

20 19 12 12 "Huiju.com 20 19 Hurun Brand List" was released, and Yuxi ranked among the top ten growth leading brands with an increase of 2 18%, ranking fifth.