"Old ox" spirit: the spirit of being willing to endure hardship, being able to endure hardship, perseverance and perseverance. "Pioneering Cow" spirit: the spirit of being brave in emancipating the mind, being good at seeking truth from facts, pioneering and innovating, being the first in the world, and being brave in breaking the old and creating the new. "Gan Niu" spirit: reject selfish desires, reject things outside the body, and always maintain the spirit of integrity.

Ken Niu's spiritual characteristics are the pragmatic, practical and good work style that is needed today, that is, to seek things with your heart, to accomplish things with your heart, to implement the set goals into practical actions, to do them one by one and to see the actual results one by one.

The spiritual characteristics of pioneering cattle are the style of being good at opening up the situation, daring to take responsibility and the spirit of innovation and enterprising.