What is soft article? Soft articles are text advertisements that are different from "hard advertisements". Its subtlety lies in the word "soft", which allows users to conduct "soft promotion" in the form of text without being subject to mandatory advertising, making the reading experience and Implanted information has both. You may read a soft article and not realize that you are being "marketed" at all, but the information about the brand and products has quietly invaded your mind. This is the power of soft articles. While hiding its advertising attributes, it can also use Convey its promotional information in a way that is easy for users to accept. It makes sense that "the title is half as good as the article". An excellent title is equivalent to the appearance of the entire soft article. It determines whether the user clicks and is interested, and to a large extent determines the lifeblood of the article. However, the writing of the title is often It is also quite difficult. It requires long-term training, rather than purely relying on "clickbait" to quench thirst. Clickbait is an excellent way to intercept traffic, but in the long run, it is by no means the right way, and it will even cause great harm to the entire soft article ecology. Therefore, the use of "clickbait" must be grasped and used appropriately to attract people. The user's eyeballs are also a way to do this. Here, I would like to share more than twenty ideas for writing titles: 1. Numerical titles “Looking at the top ten unknown historical secrets, there is always one you can’t think of” and “Teaching you how to use three months to start from a monthly salary. "3000 to 30,000" has the advantage of being straightforward and simple. People are more sensitive to numbers and can more easily intuitively feel the core of the copywriting, leaving a deeper impression. At the same time, it makes the soft copy more convincing and credible. . 2. Borrowing headlines: "He was once attended by Wang Sicong at his birthday party, and now he is like this" "The Twelve Hours in Chang'an was a big hit, but I miss the delicious food inside" cleverly borrowed from celebrities, celebrities, Internet celebrities, popular dramas, and popular TV shows Variety shows, etc., as long as they can be connected, they can ride on the flow of traffic. This is the logic. At the same time, it is free to take advantage of the situation, so it is inevitable that there will be too many hot spots. Therefore, posture and level are also required. Forced awkwardness and awkwardness will only make readers feel "cheated" or even disappointed. How to take on hot topics and naturally transfer them to the information you want to convey requires an accurate entry point on the one hand, and mature text control skills on the other. 3. Revealing and warning titles such as "Warning: These foods must not be eaten during the weight loss period" and "Revealing the secret of how fresh graduates can rise to the top in the workplace" can satisfy people's curiosity and desire to pry, and attract clicks, such as revealing the secret. Black industries, industry secrets, and celebrity gossip warn everyone about improper practices in health, fitness, maintenance, child care, etc., and can also make users click to watch in panic. 4. Question-type titles: "How to choose infant milk powder?" "Can't choose 100-yuan headphones? Just look here." This kind of title is suitable for SEO optimization, which is convenient for users to search and view. If done well, it can bring high exposure. 5. Utilize Internet buzzwords such as "I'm in so much trouble! God, please save me!" "I've checked my eyes, it's Mori Girl's street style". The utilization and adaptation of Internet buzzwords can increase the interest index of the title quickly. Attracting the attention of netizens, when used properly, is also a way to be clever and appear lively, fashionable and attractive. 6. Dry information sharing type "Dry information | 2019 Advanced Guide to Xiaohongshu Platform Operations" and "Sharing | How to quickly warm up the relationship between two people" are concise, clear and directional, and can quickly attract interested audiences. No need The fancy title should be simple and purposeful, and the practical nature of the article can be clearly seen. 7. Adaptation of famous sayings, "It is gold, it will always be spent", "Rich people will eventually get married". Adapt famous quotes, sayings, popular slangs and ancient poems in a flash of inspiration to add interest and spirituality to the title. Just the title can make readers smile. 8. Minimalist titles: "Tencent is no longer great" and "In the era of war investment, the Shura field of giants". In the title, a minimalist three-paragraph structure such as "subject, predicate and object" is used to outline the core of the article description. The language is not only Concise and accurate enough. Of course, this type of title requires extremely high copywriting skills.

9. Associative titles "It turns out that we have been deceived by our parents for so many years" and "The day after catching up with the school belle, she left" use curiosity-style titles to arouse readers' associations and attract them to click and read to find out. Just seeing the title is enough to arouse people's imagination. It doesn't matter whether the association is good or bad. As long as you create a contrast in the content of the article and give readers an "unexpected" impression after reading it, the "routine" will be successful. 10. Conclusion type title: "It turns out these are all rumors, and today I finally understand!" "The human brain has only been developed for 10 years? Fake!" The conclusion is used to conclude the entire article and establish the core point of view and expression of the article. , direct and clear, quickly attracting audiences who are interested in the topic. 11. Provocative and contradictory titles such as "The Difficult Life of the Diamond King Next Door" and "I Won 5 Million, But I Can't Be Happy" can trigger readers' psychological problems by creating contradictions, conflicts, and conceptual differences. It is difficult to understand, resist, and disagree with, and it seems to have a "not to be beaten" meaning, which can attract readers to click on the content to see whether the content is true. But at the same time, such titles should be used with caution to avoid provoking disputes and causing social conflicts. 12. Reverse thinking: "Money is made by lying down." "I am so smart, I will definitely not be able to achieve anything big." Breaking the rigid thinking mode, thinking in reverse about common and seemingly foregone opinions and things, you can often get novel and new ideas. A creative conclusion, this kind of thinking is intuitively reflected in the title, can quickly attract the reader's attention, and even surprise the reader. 13. Exaggerated headlines: "A 20-year-old man, a 60-year-old body", "If you don't buy a water purifier, you will lose at least five years of your life", "My boyfriend said these ten words, I want to beat him to death every minute". It is a double-edged sword. On the one hand, it can quickly attract traffic, click-through rates and shares; on the other hand, it can easily cause controversy. Therefore, when choosing a title, it can be appropriately exaggerated, but not too much, let alone touch the moral bottom line, or even moral kidnapping. , causing disgust and resistance among readers. At the same time, you must be familiar with the platform's review rules, otherwise you will easily be shot by the platform. For example, "If you don't change, you are not Chinese" and "Shocked!" "A woman sells meat in public for money on the street, and the photo has been leaked." Such exaggerated statements, untrue content and titles, and moral kidnapping should be strictly prohibited. 14. Metaphorical titles “Choosing foundation makeup is like choosing a husband” “This Chinese version of a widowed woman is so beautiful that it makes people drool” Many things in life are similar. The advantage of using metaphors is that they can make unfamiliar things more familiar. Presented with a familiar face, the metaphors should be appropriate, appropriate, and life-like, rather than using metaphors indiscriminately. For example, Mi Meng's "Patriotism is like bestiality" is a typical example of wrong titles. 15. Create golden sentence patterns: "Some people, you think they are crazy, but in fact, they are a mirror." "The only way to relieve worries is to get rich suddenly." Golden sentence titles directly hit people's hearts, making them impressive and unforgettable. Because most of the golden sentences carry profound insights, thoughts or ridicules, most of these golden sentence-style titles use fixed sentence patterns such as "you think it is actually", "not but", etc., which can quickly write titles with unique viewpoints that can be read through the back of the paper. 16. Problem-solving style "Eight training methods to quickly become a devilish muscleman" "A summary of the top five application essay skills for MBA early interviews" Many audiences have urgent needs, such as skill points, life skills, exercise elements, emotional guidance, etc., and these This kind of problem-solving title can directly correspond to the needs of the audience, present a strong benefit attribute, and attract readers to click to read and share. 17. Rhyming titles: "No matter how big the suitcase is, it can't fit a home", "Laughing and wandering, getting fatter day by day", "I can't forget it, it must be very sad". The same number of words, the same structure, and consistent rhymes can make the title catchy. It is easy to read, can quickly attract readers' favor, and is conducive to the dissemination and sharing of soft articles. 18. Divine turning titles: "Burn yourself, burn others", "Nothing is difficult in the world, as long as you are willing to give up". A dramatic turning point can often increase the appeal and artistic effect of the soft article, and bring about an unexpected "divine unfolding" , giving readers a sense of joy as "a lightbulb suddenly lights up in their mind." 19. Story-type title “5 years ago,