Media is information. The "message" of the media is the scale change, speed change and mode change of human things it introduces. The content of any medium is another medium.

The information of electro-optic is inherent, scattered and decentralized, which eliminates the time difference and sense of space in interpersonal combination. Electric energy breaks the order of things. It makes things come and go carelessly.

Standing at a certain distance from any structure or medium, you can clearly see its principle and stress profile. The ability to foresee and "control the media" mainly lies in avoiding potential narcissistic coma. The magic of media will be produced at the moment of contact with people, just as the magic of melody will be displayed in the first few verses of melody.

The writing environment dragged the Ghanaian aborigines out of the collective tribal society and left them stranded on the isolated beach. Our insensitivity to the new electronic world is actually the same as that of indigenous people when they intervene in our written and mechanical culture.

The "content" of the media is like a delicious piece of meat, which thieves use to attract the attention of watchdog. The influence of the media is very strong because another media has become its "content".

The influence of technology does not occur at the level of views and concepts, but changes people's sensory proportion and perception mode unswervingly and irresistibly. Only the person who can treat technology calmly is a serious artist, because he is an expert in perceiving change.

Meekly accepting the influence of the media on the subconscious is because the media has become a walled prison for its users.

It is an old principle that the form of everything in its development process is completely opposite to its final form.

The mechanical form turns to the electrical form in an instant bowl, and this acceleration turns the outward explosion into the inward explosion.

Any medium or structure has what Bolding calls a "fracture boundary", that is, a system suddenly changes to the boundary of another system, or the system will not reverse after this point in the dynamic process.

Self-amputation is a direct means of decompression of the central nervous system. Self-amputation is not allowed to have self-awareness.

After the arrival of power technology, a living central nervous system model has been extended (or established in vitro) outside the human body.

If you want to use technology, people should serve technology and believe that it extends to gods or small religions.

After the central nervous system is exposed, you must be anesthetized, otherwise you will die. Therefore, this era of anxiety and electronic media is an era of unconsciousness and indifference. However, in addition, this era is obviously an era of cognitive unconsciousness. Because our central nervous system has been strategically numb, the task of conscious perception and order has shifted to people's material life.

In the electronic age, we are covered by all mankind, and human beings are our skin.

The media (that is, the extension of people) is a kind of motivation to "make things like this", not to "make people know why". The hybridization and combination of these media provides a particularly favorable opportunity to pay attention to their structural components and properties.

People who value oral culture have complex emotions in their inner world. Pragmatic westerners, for the sake of efficiency and practicality, have long lost their inner complex emotions and been suppressed.

The information of electro-optic is a comprehensive change. Electro-optic is pure information, and there is no content limiting its conversion function and information transmission function. The power of electro-optic can transform all the time, space, work and society it permeates and contacts. All media are paired except electric lights.

As an extension of our perception, the media will inevitably form a new proportion. Not only will various perceptions form a new proportion, but also the interaction between them will form a new proportion.

The moment when the two media cross or meet is the moment when we can discover the truth and enlighten people, which leads to a new form of media, because the similarity between the two media lies in that we stay at the boundary of the two media. This is when we wake up from narcissism and numbness. The moment when the media meet is the moment when we are liberated from the usual trance and numbness, which is imposed on us by perception.

The so-called "mechanization" means transforming nature, transforming our character, and turning it into an enlarged form and a specialized form.

Speech is the earliest technology of human beings. Through this technology, human beings can grasp the environment by playing hard to get. Text is an information retrieval system, which can cover the whole environment and experience at high speed. Words are complex figurative systems and symbolic systems, which transform experience into oral explanations and externalized feelings. With the help of words, we can call and retrieve the whole world at any time by transforming the direct sensory experience into vocal language symbols.

No matter in the field of science or humanities, anyone who can grasp the meaning of his own behavior and the meaning of contemporary new knowledge is an artist. An artist is a person with a holistic consciousness. Artists can correct the proportion of various perceptions before the conscious process is numb under the impact of new technologies. He can correct the proportion of perception before numbness, subconscious groping and subconscious reaction appear.

Technology produces a force that forces people to need it, but this force cannot exist independently without technology, which is an extension of human body and senses.

Once we leave our senses and nervous system to others to manipulate-and these people want to profit from renting our eyes, ears and nerves, we actually have no right left. Renting our eyes, ears and nerves to commercial companies is like giving public opinion to private companies, just like giving the earth's atmosphere to a company as a monopoly commodity.