1. What kind of vegetables are good to buy in the market?

After reading it, I think the gentleman’s idea is very creative and goes beyond what we usually think.

This idea not only inherits the traditional vegetable market sales method, but also adds new elements such as washing vegetables, delivering vegetables, etc., which is theoretically feasible. But for practical reasons, I will analyze it.

1. The real-time performance is not good. For example, employees go to work at 7 o'clock to pick up slips, but some residents have already bought them before 7 o'clock and take them home (due to habits and other reasons). In this way, some customers are lost.

Besides, some residents have no fixed time to buy groceries and only buy when they think of it. But the time for employees to collect the slips should be fixed, right? 2. The customer failed to accept it. Today’s customers like to pick their own vegetables, and not every customer has the same requirements for vegetables.

If they were asked to write down a description of what shape and color they need on a note, I guess they don’t have the patience and time to select them one by one. After all, this would require a lot of labor. 3. It is difficult to guarantee freshness.

Maybe the employee received the note at 7 o'clock and put the vegetables in the cabinet at 8 o'clock, but the customer might not receive it until 12 o'clock when he got home, and the vegetables would not be as fresh. Of course, the customer would be dissatisfied. . After all, that cabinet couldn't be a freezer.

4. Customer psychology. No matter how clean the vegetables are washed by the employees, I think customers will become accustomed to washing them once or twice more after returning home, just like the pollution-free vegetables sold in supermarkets.

5. The cost is high. The first is shop rental and management fees, etc., the second is recruiting employees (it can’t be done by just one boss, right? It’s impossible to hire one employee to work all day for the whole year, right?), and the third is water and electricity bills (especially water bills, need to wash vegetables), the fourth is the transportation fee (it must be taken into account when transporting from the vegetable wholesale market to the community every day), the fifth is the disposal of unsold vegetables (it shouldn’t be possible to sell them all every day, right?), etc.

As the cost increases, the price of the vegetables sold will also increase. Why don't I go to the previous market to buy the same vegetables? Maybe many people think so.

In fact, this idea is really good. Selling products in today’s market is nothing new, only sales services are attractive. If all the points I have considered can be solved, I think it is time to take the first step.

2. How is the vegetable business?

Is the vegetable business easy to do? Nowadays, people's demand for vegetables is growing day by day, so let me briefly introduce this vegetable business to you and tell you how the vegetable business is! ? Let you know if this vegetable business is easy to do! ? A small vegetable stall located deep in an alley can sell several thousand kilograms of various vegetables a day, with a monthly net profit of tens of thousands of yuan.

How is the vegetable business? The vegetable stall owners do not have much education and have not learned any business philosophy or marketing rules. Is the vegetable business easy to do? What is his magic weapon to win? A small vegetable stall earns 100,000 yuan a year. In 2003, 45-year-old Wu Jianzhong rented a stall to sell vegetables at the Fengyuan Farmers Market.

How is the vegetable business? Because the stall is located deep in an alley and in a remote location, business is very light. Is the vegetable business easy to do? Wu Jianzhong had little education and had never done business, so he could only learn from others first.

So, he went to the vegetable market whenever he had time. He found that the main reason why his business was not doing well was that the vegetables he sold were all purchased from the vegetable wholesale market like other vegetable stalls. The freshness, quality, variety, etc. were almost the same. The vegetables that customers could buy at the vegetable market entrance , why should we go to the nook and cranny to buy something far away? For business to be good, you must first attract customers.

People have two needs when buying food: First, they need to buy good food, with good quality, appearance and freshness. How is the vegetable business? Others want convenience. They buy vegetables and do a little processing before cooking.

Is the vegetable business easy to do? In order to meet the needs of customers, Wu Jianzhong has prepared different levels of goods: the first type wins by appearance. Every day after the vegetable farmer delivers the vegetables, he and his wife and children have to sort out the vegetables and make them look good before putting them on display for sale. Once the vegetables look good, they will be more attractive to customers.

The second type is to win by convenience.

At his stall, there are peeled taro and potatoes, cowpeas and stick beans broken into small pieces, shelled edamame and peas, pumpkins, winter melons and other semi-finished vegetables cut into small pieces. Although the price is slightly more expensive, But it is very popular among office workers who are pressed for time and elderly people with limited mobility.

Those small melons and eggplants with flowers attached, as well as "excellent dishes" with old leaves removed, dirt removed and packed in plastic wrap, have become the first choice for customers who pursue freshness and quality. Because semi-finished vegetables can save customers time and energy, they have aroused the interest of many restaurant owners.

How is the vegetable business? Although the price of semi-finished vegetables is 20 cents more per kilogram than raw vegetables, restaurants can save the cost of hiring a vegetable picker, which is much more cost-effective in comparison. Therefore, some restaurants signed supply contracts with Wu Jianzhong.

Is the vegetable business easy to do? Wu Jianzhong's vegetable stall has another way to make money. His daily turnover has also increased from dozens of yuan in the past to hundreds of yuan. When business is good, it can exceed thousands of yuan. Value-for-money services retain customers. In shopping malls, those who win the hearts of the people win the market.

How is the vegetable business? In order to attract customers, especially to retain more old customers, Wu Jianzhong adopted several strategies: First, improve packaging. How is the vegetable business? Most vegetable stalls use ordinary plastic bags wholesale from vendors to load their food to customers. Wu Jianzhong always uses plastic fresh-keeping bags that comply with national food hygiene standards.

Is the vegetable business easy to do? The cost of purchasing this kind of fresh-keeping bags in bulk is only a few cents more than ordinary plastic bags. He suffered a few cents loss, but got a big advantage.

Wu Jianzhong is sending a message to customers by doing this. Even if he is so particular about a plastic bag, the food he sells will not be bad.

3. Is there anything you need to pay attention to in projects that deliver vegetables directly to urban consumers?

Analysis of the current situation of vegetable operations in fresh food supermarkets (1) There is no doubt that fresh food operations are It is an indispensable part of the functional configuration of supermarkets. Some scholars even proposed that "fresh food" is the soul that drives the overall store, the lifeblood of supermarket operations, an important source of customer gathering power for shopping malls, and an important factor in attracting customers to stores. Factors, the success or failure of community supermarkets completely depends on the quality of fresh product sales operations.

At the same time, vegetables and fruits are extremely important departments in the entire fresh food department. Vegetables, fruits, and whole grains are all foods that people must consume every day. Therefore, the quality and price of vegetables, fruits, etc., It has become the most sensitive thermometer to the quality, price and image of fresh food business products. There is a famous saying in business: fruits and vegetables drive meat and seafood; meat and seafood drive bread and cooked food.

It can be seen that the fruit and vegetable business plays a leading role in the entire fresh food business. The fresh food department is the most distinctive department in the supermarket. At the same time, its operation is also characterized by the most difficulty, the widest span, and the strongest professionalism. The most difficult part in the fresh food business is probably vegetables.

Due to the physical and chemical properties of vegetables, they are afraid of being bumped and easily losing moisture. Poor preservation can easily affect the appearance and freshness of the food, and may even cause rot and deterioration. In addition, the current storage, transportation and processing conditions of vegetables are backward. The incompatibility with the circulation method has caused great difficulties in supermarket vegetable operations. Problem and dilemma analysis must first determine the main competitors, establish a frame of reference, and identify inevitable loss factors and avoidable human factors.

From a purely vegetable business perspective, the most direct and fundamental competitors for supermarket vegetable business are farmers’ markets, morning markets and street vendors. Fruit and vegetable products are different from other consumer-resistant goods such as clothing and home appliances. Customers will go to several supermarkets to compare for good products.

Each fresh food supermarket has its own service radius. For the convenience of purchasing, customers generally buy nearby. Therefore, due to the influence of service radius, peers are not major competitors, and other supermarkets do not constitute much competition.

It can be said that compared with its main competitors, the main problems and dilemmas faced by supermarket vegetable operations are: poor freshness control and excessive material damage. "Freshness" is the life and value of freshly sold vegetables. When consumers purchase vegetables, quality judgments mainly focus on sensory judgments such as shape, color, and freshness. Under the same procurement cost conditions, fresh vegetables The degree can ultimately affect the sales price.

However, due to the high water content of vegetables, their shelf life is short, they are afraid of being bumped, are difficult to store, and are easily susceptible to rot and deterioration.

Therefore, there will be varying degrees of moisture loss and cargo loss during the sales process. These are inevitable losses caused by the physical and chemical properties of the product.

However, due to differences in management levels and distribution and sales methods, that is, losses caused by human factors vary greatly. These factors are the key points that need to be controlled in improving operating conditions. The occurrence of these problems and their relationship with each other need to be carefully analyzed. The reason for the gap. According to the author's experience, the main points can be summarized as follows: 1. Management reasons.

Due to the low degree of productization of vegetable commodities, as well as their physical and chemical characteristics that they are afraid of being bumped, easy to spoil, and difficult to keep fresh, managers are required to put forward some requirements in all aspects such as distribution, display, sales, and indicator calculation. met very high demands. Different management methods and different levels of refinement of management processes will make a big difference in maintaining the freshness of vegetables and controlling material consumption.

The focus is on responsibility management. It is impossible to require personnel in all aspects of vegetable business to be as responsible as small traders. The key is how to use indicator calculations, material rewards and punishments, and standardized processes to the greatest extent possible to improve management. The sense of responsibility and enthusiasm of all personnel in all aspects. 2. Sales method.

The sales method involves various aspects such as facilities, lighting, display, and preservation of vegetable products, as well as supplier cooperation methods, pricing principles, discounts, etc. 3. Procurement.

The method and quality of goods procurement will directly affect sales. At present, most of the vegetables in supermarkets come from wholesale markets, whether they are self-picked by supermarkets or supplied by suppliers.

Unlike industrial products, the grading and quality standards for vegetable commodities are very vague and difficult to clarify. The vegetables themselves cannot be uniform in size and specification during the growth process, so the quality of each link between procurement and sales must be coordinated. The calculation of cost performance is particularly important. The above points are often the factors that supermarket vegetable managers pay most attention to, but the author believes that they are not the main reasons for the above problems, nor are they the most effective way to fundamentally solve the problems of freshness and material damage.

Because purely from the perspective of competitors, no matter how good the supermarket management is in the above aspects, it is impossible to surpass small traders. If we want to fundamentally solve the problem of freshness and material damage, we need to start from the bottom up. The following aspects should be dealt with seriously: 4. Secondary packaging and distribution. In order to facilitate management and reduce costs, larger supermarket chains have generally established their own fresh product distribution centers.

The main functions of the fresh food distribution center are (for vegetables): unified procurement, relying on large-scale procurement to reduce procurement costs and plug procurement loopholes; preliminary grading and processing of purchased vegetables; temporary fresh storage of vegetables ; Distribute vegetables to various stores according to the needs of each store, etc. It can be said that the establishment of a fresh food distribution center is very necessary and its role is also very significant.

However, during packaging and secondary distribution, material damage problems inevitably arise that do not attract enough attention from managers. In the process of secondary packaging, it is necessary to perform primary processing of vegetables and remove defective fruits and rotten leaves. However, the author believes that the process of subcontracting and wrapping most vegetables with plastic wrap is unnecessary and unnecessary.

The main purpose of wrapping vegetables with plastic wrap is to preserve the freshness of vegetables and prevent damage caused by random selection by customers. In fact, vegetables themselves are fresh products. Relying on plastic wrap to keep them fresh is not a good way at all. Humidification is not as effective as humidification. The best way to keep them fresh is to sell the vegetables in time.

Although there is no plastic wrap, the food from the small vendors is fresher than the food in the supermarket, which is a clear proof. In addition, when consumers purchase products, they have a desire to actively choose. If you bundle the products for them and let them consume them passively, they will be very unhappy if they lack the pleasure of choosing.

Anyone who has experience in supermarket promotions knows that the scene of randomly selecting promotional products from a large number of people is very fierce and the prices are very high.

4. How to sell vegetables to achieve a net income of over 10,000 yuan a month

You can learn from Apple

1. Do things to the best of your ability good. This is in terms of quality, service and other aspects

2. Value is higher than price. You can read more nutrition-related books. Not only can they tell customers which ones are cheaper, but they can also provide nutritional advice, what dishes go well with what, what go with what to lose weight, etc.

3. Make things different.

Shopping for groceries at the wet market can turn into activities such as door-to-door delivery of groceries above a certain price, reservations, etc.

You can use Google Maps, the Shake app, etc., to avoid urban management and other risks

Vegetable sellers always gather together, which means there are a lot of _______ Customers have to walk a short distance to buy groceries, and this is an opportunity for door-to-door delivery (that is, Apple's demand creation. Maybe you can come up with the idea of ??"reinventing groceries"^_^)

4. Communication.

Communicate more with customers: what dishes they want and what are their shortcomings

Observe other vegetable sellers: what dishes are best sold, where they are best sold, and where are the purchase channels? Cheap and fresh

Chatting and observing can also collect user information

5. Accessories.

This is related to the collection of user information.

For example: Recently, several customers have gotten angry, so can we consider adding ingredients related to hot dishes?

Recently, several customers have come to buy food with children’s clothing. Is it possible to consider purchasing ingredients suitable for young children?

Several customers come here with rice to buy vegetables. Can you consider selling rice on the way? Or build a friendship with Midian.

7. Focus.

Try to have your own ingredients that are not inferior to other vegetable sellers in terms of freshness and price. If not, different services will be provided.

5. Is there a big market for selling vegetables?

After reading it, I felt that the gentleman’s idea was very creative, beyond what we usually think.

This idea not only inherits the traditional vegetable market sales method, but also adds new elements such as washing vegetables, delivering vegetables, etc., which is theoretically feasible. But for practical reasons, I will analyze it.

1. The real-time performance is not good. For example, employees go to work at 7 o'clock to pick up slips, but some residents have already bought them before 7 o'clock and take them home (due to habits and other reasons). In this way, some customers are lost.

Besides, some residents have no fixed time to buy groceries and only buy when they think of it. But the time for employees to collect the slips should be fixed, right? 2. The customer failed to accept it. Today’s customers like to pick their own vegetables, and not every customer has the same requirements for vegetables.

If they were asked to write down a description of what shape and color they need on a note, I guess they don’t have the patience or the time to select them one by one. After all, this would require a large labor force. 3. It is difficult to guarantee freshness.

Maybe the employee received the note at 7 o'clock and put the vegetables in the cabinet at 8 o'clock, but the customer might not receive it until 12 o'clock when he got home, and the vegetables would not be so fresh. The result is of course that the customer is not satisfied. . After all, that cabinet couldn't be a freezer.

4. Customer psychology. No matter how clean the vegetables are washed by the employees, I think customers will become accustomed to washing them once or twice more after returning home, just like the pollution-free vegetables sold in supermarkets.

5. The cost is high. The first is shop rental and management fees, etc., the second is recruiting employees (it can’t be done by just one boss, right? It’s impossible to hire an employee to work all day for the whole year, right?), and the third is water and electricity bills (especially water bills, need to wash vegetables), the fourth is the transportation fee (it must be taken into account when transporting from the vegetable wholesale market to the community every day), the fifth is the disposal of unsold vegetables (it shouldn’t be possible to sell them all every day, right?), etc.

As the cost increases, the price of the vegetables sold will also increase. Why don't I go to the previous market to buy the same vegetables? Maybe many people think so.

In fact, this idea is really good. Selling products in today’s market is nothing new, only sales services are attractive. If all the points I have considered can be solved, I think it is time to take the first step.