Learning ability does not mean reading many books, but reading many people and many powerful enterprises. In the early stage, they experienced many failures before they became familiar with the characteristics of the industry and the needs of human nature. This part can't be done just by reading a few legendary business biographies or memorizing a few business words. What he needs is a lot of experience accumulation and learning ability, to find out the reasons for failure through failed experience, and to find the best method through continuous study and research. A powerful merchant can find out the deep level of consumers through learning ability.

Value power does not refer to customer value, but to find out commodity value, time value and hidden value, which are what consumers really need. Every product will always have shortcomings when it is manufactured, but its characteristics can also be found. Take the mobile phone as an analogy, there will be brand, function, practicality, convenience and environmental protection to compare, and every aspect will have its demand market and target customers. It will be easier to find customers from the aspects.

And some goods even have different value orientations, such as time value. The time he saves for customers is to save the relative time cost, while some products sell hidden needs, including emotional aspects. Some products convey family memories or historical temperatures, and even beautiful memories of love. So now we see that many car advertisements sell not how fast the car runs, but how happy the family travels.

The last item is action. No matter how much you say, no action is useless. The learning ability mentioned above is to accumulate experience through a large number of visits, but in the constant failure, you will always find a certain success rate skill, and even gradually master this skill to find a way to meet your own sales. When you switch business transactions during your visit, you will find that not everyone needs every product, and many times you still need fate, and fate can also be estimated by the transaction rate, and even different customer attributes will be different.

For example, regular and irregular visits, store sales and street sales, uninvited customers and advertisers all have different transaction ratios and business sales methods, which need to be learned through experience.

As the saying goes, "Diligence can make up for mistakes". If you fully master the learning ability, value ability and action ability, your career will probably be in an invincible position.