Now the economy is prosperous, but the competitive pressure is enormous. Countless shops spring up every day. In order to gain a firm foothold in the market and retain customers, price reduction and other promotional activities are not uncommon. The excessive price reduction promotion in the industry has entered a "dead end" of the price war, which is "hurting one thousand enemies and losing eight hundred". It's really the best policy to pour the knife with blood.

To be invincible in the fierce market competition, there is no doubt that excellent products and correct management methods are needed; In addition, there are several other very important competitions among enterprises, which can be handled with half the effort.

Position dispute

When choosing a location, we should first consider the population density and consumption level.

There are only a few places with high pedestrian density, such as pedestrian streets, shopping malls, shopping centers, pedestrian areas, subway stations and middle schools in first-and second-tier cities. However, we should also pay attention to the fact that pedestrian streets are easily affected by weather and seasons, resulting in large fluctuations in performance. Therefore, in general, large shopping centers are the first choice for opening stores.

Different consumers have different hobbies, different personalities, different value orientations, different income levels and different consumption concepts, which determines that they have different needs for product brands. Then, when choosing the site, we should consider whether the consumption level of the crowd is consistent with the enterprise positioning and brand positioning.

Speed struggle

Fast-paced market competition requires enterprises to innovate constantly and meet the rapidly changing needs of consumers with more advanced products and services, so speed has become an important competitive factor. To some extent, whoever can perceive the changes in the market more quickly, capture and grasp the needs of consumers more keenly, and launch marketable products more quickly will take the lead in the competition.

While thinking ahead, our actions should also keep up. For example, if you have a product, you need to have a store to sell it. Although online shopping is developed now, physical stores are irreplaceable for consumers who pay attention to experience. Therefore, the design and decoration speed of the storefront is also one of the competitions.

So how to reserve customers in advance and win the competition?

The entrance inspection is seamless, the team is excellent, the construction speed is fast, it is customized in the factory in advance, and the installation is completed on site 1-3 working days, and the unveiling is early; Attract passengers 10-30 days in advance to help enterprises win the battle.