Giordano's initial fee needs at least 50,000 RMB. The retail price of Giordano's shoes is around 200 yuan, and the price is not high among sports brand shoes at home and abroad. Giordano's clothes retail at around 300 RMB. In order to ensure that the market will not be chaotic, Giordano brand officially prohibits cross-selling, so the profits of general franchisees are good.

In a small county or prefecture-level city, if you want to open a Giordano store with a certain scale, you need 200,000 to 300,000 RMB, including the initial fee, the deposit, the distribution fee, and the personnel expenses in the working capital store. Generally speaking, the fees are acceptable to franchisees. Joining steps of Giordano brand stores: different regions have different joining fees, but the joining steps are basically the same: 1. You need to determine the address where you want to open the store; 2. Contact Giordano headquarters to confirm the joining information; After confirming the information, Giordano's headquarters will have your information; You only need to pay a deposit of 20,000 yuan, Giordano headquarters will place an order for you, and promise that the staff will arrive at your store for inspection within 48 hours. You can sign the contract directly after inspection, so you have the right to operate Giordano. If limited by funds and other reasons, you can choose JJ&FOXKIN, Tang Shi and Jeanswest.

The entry threshold of these brands is much lower than that of Smith Barney, which is suitable for people who don't have much experience in clothing management.