1. Under the guidance of "Know your enemy and know yourself, a hundred battles will never end", carry out market research and grasp relevant information in a timely, accurate and comprehensive manner. This is the basis and prerequisite for business managers to make business decisions. .

"Sun Tzu's Art of War: Planning and Attack" says, "Those who know the enemy and know themselves will never lose a hundred battles." "Knowledge" in "Sun Tzu's Art of War" means to understand and grasp the basic situation of the enemy and ourselves (the enemy and ourselves) through various means, and then make important military strategic decisions based on these situations. This enables the commander's subjective understanding to conform to the objective reality of war and the principles of military command, so that he can "never lose a hundred battles" and "the one who knows wins." Countless war examples at home and abroad fully illustrate this point.

2. Learn from the military principles of "win first and fight later" and "cultivate the Tao and protect the law" and do everything possible to improve product quality. This is the foundation and core of enterprise management decisions.

"Sun Tzu's Art of War" attaches great importance to the training and cultivation of the military and political qualities of officers and soldiers. His "Military Shape Chapter" says, "Thus, those who are good at fighting can stand in an invincible position without losing the enemy's defeat. Therefore, the victorious soldiers win first and then go to war, and the defeated soldiers fight first and then seek victory. Those who are good at using soldiers cultivate the Tao and then protect themselves." "The law can govern victory or defeat." It means that a commander who is good at fighting must first make his officers and soldiers "cultivate the Tao and protect the law", that is, cultivate their military and political qualities, strengthen the construction of military regulations, and make themselves Have the ability to defeat the enemy.

To transplant the principles of "the victorious soldier first wins" and "cultivate the Tao and protect the law" into the management decision-making of modern enterprises, we must do everything possible to improve product quality and improve business style. Because product quality is the lifeline of enterprise development. Continuously improving product quality and improving business services are fundamental issues in corporate management and business decision-making. In the fierce competition, Honda, Microsoft and Boeing used the principles of the art of war mentioned in "The Art of War" to constantly "repair" the "Tao" of product quality and "protect" the "method" of quality management, so they can achieve consecutive successes. Achieve "victory" and become invincible.

3. Use the military principle of "move when it is beneficial and stop when it is unfavorable" to strive to improve the economic benefits of the enterprise. This is the starting point and destination of enterprise management decisions.

"Sun Tzu's Art of War, Nine Places Chapter" says, "The good soldiers of ancient times moved when it was in line with their own interests, and stopped when they were not in line with their interests." In terms of business management, the "acting for the benefit" mentioned in "The Art of War" requires business leaders to regard the "profit" of the enterprise's economic benefits as an important principle for business decision-making, and to "act for the benefit". It is the starting point and destination for enterprise management decisions. This is the reason why enterprises run by Chinese and foreign entrepreneurs continue to prosper and improve economic efficiency.

Fourth, learn and practice Sun Tzu's concept of "nine changes can be achieved" and "changes due to the enemy", and establish the idea of ??flexibility and adaptability. This is an important strategy and strategy in enterprise management decision-making. way of thinking.

"Sun Tzu's Art of War" is full of military dialectics ideas, emphasizing that commanders must adapt to changes. "Sun Tzu's Art of War: Nine Changes" says: "The emperor will take orders from you, and you will not accept your orders. Therefore, those who will gain the benefit of the Nine Changes know how to use troops." Today's business market is highly competitive and the situation is ever-changing. Business leaders must Draw lessons from Sun Tzu's view of "nine changes can occur" and "changes in response to the enemy", and implement flexible strategies:

1. "Surprise" - the entrepreneur's strange move;

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2. "Use detours to be straightforward, and use adversity to gain advantage" - the way of business management that turns unfavorable conditions into favorable conditions;

3. "Rely on me to be patient", Respond calmly - Entrepreneurs are well prepared and prepared;

4. "The military situation is the main speed, take advantage of others" and the entrepreneur's "rush" decision-making;

5. “Conspirate when you are surrounded, fight when you are in a dead end”——Entrepreneurs “work hard in difficult situations and survive in desperate situations”.

5. Pay attention to the selection requirements of "who will be appointed to the position" and "who is capable" and carefully cultivate outstanding business leaders. This is the key to making good business management decisions in modern enterprises.

In the corporate decision-making process, it is the corporate leaders who play a decisive and key role. The level of decision-makers and leaders determines the success or failure of corporate competition. In this regard, Sun Tzu's discussion of generals in "The Art of War" gives us useful enlightenment. Sun Tzu emphasized the role and status of generals. "Sun Tzu's Art of War: Combat Chapter" said: "The general who knows the army is responsible for the survival of the people, and the master of the country's security." Sun Tzu also put forward five criteria for selecting generals, namely "The Beginning of War" "Ji Pian" says: "A general must be wise, trustworthy, benevolent, courageous, and strict." That is, he must possess all-round qualities in politics, military, and psychology. In fact, modern entrepreneurs must also possess these comprehensive qualities.

In the era of fierce competition among modern enterprises, in order to make an enterprise invincible and maintain its "leader" status among its peers, it is necessary to cultivate the general's thinking with reference to "The Art of War". To discover and cultivate business leaders, decision-makers, and core teams with excellent qualities. The fundamental reason why many companies have always maintained their leading position among their peers is that they have one or several excellent leaders or an indestructible core team.