Haidilao has no secrets and is full of mystery. Before I read Haidilao, the title of this book was like thunder. Finally, when I learned about "fishing at sea", I was deeply shocked.
People need not only love but also respect. Respect for employees is trust. The people who trust me most must be my family. Haidilao is a home. I believe in your integrity and won't treat you as a thief. Believe in your own ability and entrust important things to you. People have a sense of responsibility when trusted; Therefore, if a scholar dies as a confidant, he can take the company's affairs as a family matter. Mencius said: if you are a brother, then I regard you as my bosom friend. Haidilao regards employees as brothers and sisters and cares for each other. How much can you betray if you appreciate this company and cherish this job?
The promotion of employees' compulsory learning and the establishment of Haidilao University are enough to prove that Haidilao attaches importance to learning. Have a home that all employees of Haidilao love, and have such outstanding learning ability; Under the leadership of Zhang Yong, it is hard not to succeed. Speaking of Zhang Yong, I have to admire him. He dares to think and do anything. I think this is the biggest innovation of Haidilao. Without Zhang Yong, there would be no current Haidilao.
The title of Haidilao written by teacher Huang Tieying is Haidilao. Can't learn? There is a story that can tell us the answer. There is a little boy who is naughty and clever. He asked some questions, which puzzled many people. One day, a wise man came to the village where the little boy lived. Many people in the village went to ask him for help. The little boy didn't know where he caught a sparrow, and then ran to the wise man and asked, "Is the sparrow in my hand alive or dead?" The onlookers were puzzled. This is the wise man's answer:' If my answer is alive, you will trample the sparrow to death at once, then it will become dead; If my answer is dead and wrong, you can post it immediately. So the answer is in your hands. Yes, 1000 people learn sea fishing, and there will be 1000 different sea fishing. Whether you learn or not, the answer is in your own hands.
Reflections on not understanding Haidilao (2)
Haidilao is really a good book. First of all, it is an excellent inspirational book. After reading it, you will be more convinced that working hard with your hands can really change your destiny. At the same time, it is an excellent management book, which may surprise many managers: employees can work for their bosses wholeheartedly! What impressed me most about this book is the management of Haidilao. I think the fundamental reason why Haidilao employees can love the company so abnormally and dedicate themselves so abnormally is not how warm their corporate culture is, nor how Zhang Yong gives fairness and happiness to migrant workers, nor is it as mysterious as many people say. The fundamental reason is that Zhang Yong has established a perfect and effective promotion channel for Haidilao employees, which has made Haidilao today.
Imagine that in the hot pot industry, where the labor intensity is obviously higher than that of peers, if Haidilao only has so-called warmth and treats employees as relatives and family members, but does not give them higher wages than their peers, can you still retain so many employees? Obviously not! Therefore, Zhang Yong knows very well that for migrant workers who are extremely sensitive to the wage level, if they are asked to do one more thing, they will be given one more reward. If the salary higher than that of peers is a stepping stone for Haidilao to attract new employees, then the company's perfect promotion channels are the ultimate magic weapon for the company to retain and cultivate talents. There are three ways to promote Haidilao: management promotion, technology promotion, logistics promotion, management promotion level 10, technology promotion level 7, and even logistics promotion level 6. What is even more frightening is that these three ways can still communicate with each other. Some people may not be suitable for one channel, but they can feel at home in another channel. How many companies have such smooth promotion channels now? Not to mention the catering industry, even many first-class modern management companies can't do it. The perfect promotion mechanism makes Haidilao employees see hope, and the cases that make this hope come true are around them: Yang Xiaoli, who became the deputy general manager at the age of 30, Yuan Huaqiang, who became the regional manager from the doorman in six years, and Xie Ying, who became the regional manager from the cooking aunt. These people are around them, which can make them fully believe that Zhang Yong's idea of changing his life with his hands is definitely not a deceptive slogan. On the contrary, if there is no perfect and effective promotion mechanism, then an enterprise will definitely lack cohesion and the turnover rate of employees will naturally be low. If a person in a company is ready to leave, it is definitely a very dangerous thing. The work is easy and not hard, the income is good, and the employee relationship is also very harmonious. Why did you leave your job? For the frequent resignation of employees, many outsiders and unit leaders can't understand it, and this is only the employee's psychology. Indeed, for new employees, from their own growth and treatment, it is really good. However, after the second year, the third year or even the tenth year, employees find that their abilities have improved, but they are still doing those things before. In addition to taking the road of job promotion, it is difficult to get promoted in work or treatment, and there are few leadership positions, which cannot meet the needs of most people. At this time,
In this way, employees have only two choices: those who have ideals and ambitions resign, and those who have not pursued them muddle along and retire. If the employee status of a company is only the above two situations, the future development of this company can be imagined. Haidilao, on the other hand, has solved the above problems through perfect employee promotion channels, so that everyone has hope, so everyone has motivation. The continuous improvement of employees and the continuous development of the company have formed a virtuous circle.
Of course, we can never deny the warm and happy corporate culture of Haidilao, especially for the top management of the company. What they are pursuing is no longer a simple job promotion and salary promotion, but a higher level of identity with the corporate culture. At this time, Haidilao's corporate culture has become an important part, firmly tying the hearts of the executives. People with ideals always look to the future, because they can let employees see the hope of the future, and Haidilao can cultivate and retain people. Because of talents, the future of Haidilao can't be bad.
Reflections on the Learning of Haidilao (Ⅲ)
I believe everyone is familiar with the name Haidilao. There are netizens in the forum and Weibo who express their views on various abnormal services in Haidilao. Whether these comments are true or not, they are enough to arouse my curiosity.
When Ashin recommended this book to me, I didn't hold out much hope. I think it should be similar to the general enterprise management book, but it's good to see what Haidilao is like by the way. Unexpectedly, I have always disliked writing my own thoughts on reading. From the beginning, I wanted to write something for this book. Because this is the first time I've seen a business management book that can make people cry, and it's even embarrassing, and I'm really crying. I decided to write a review after reading it all, so that I could see the problem comprehensively, but I was worried that I would forget my previous feelings in the end. Fortunately, the content of this book is really impressive. It is not the author who writes well. Most of the books are extracted from articles written by some employees in Haidilao newspapers and periodicals, so even the author says that this is a four-person photo book composed of 62 short articles.
Now what we see on the Internet and hear in the news every day is full of too many negative news, which makes people gradually become negative, even money is supreme and insensitive, but we didn't expect to be moved by the so-called low-quality waiters from the countryside in Haidilao. Does this prove that the most touching people always live at the bottom of society? The waiter wrote with his heart, which was particularly simple and touching. Maybe only by putting us on the same level can we really understand that feeling.
I remember the vice president once said: the highest level of service is to touch customers. In this book, this point is said from the first chapter. The book describes the abnormal service of Haidilao discussed by many netizens, such as helping guests shine shoes for free when they see their shoes dirty; For example, some guests praised the delicious hot sauce and sent it to the guests' homes for free; I even happen to know when the guests will get married, and the waiter will personally deliver the flower basket or something. What is touching customers? Exceeding customers' expectations is to touch customers!
I believe everyone is familiar with the image of migrant workers. In the annual Spring Festival travel rush craze, it is migrant workers who want to go home once a year or save money once every few years with big bags on their backs. Most of the waiters in Haidilao are migrant workers who grew up in the countryside. They don't read much, they don't know much, they leave their homes and are discriminated against. What can we do to make such a group of people take the initiative to serve the guests and move them? Zhang Yong, general manager, said: I think people's hearts are full of meat. If you are kind to others, others will be kind to you. As long as you try your best to make employees think of the company as their home, they will focus on their customers.
However, people are advanced animals, and they need not only material things, but also hope. If there is hope, no matter how hard and tired they are, they will live vigorously. If there is no hope, even if they are pampered every day, it is still meaningless to live. Mr. Wang Shi of Vanke once concluded that when customers buy products, the recommendation rate of shopping guide service is as high as 80%, while the relative turnover rate of shopping guide is rising, and even no one can be recruited all the year round. There are two reasons: the material return is not satisfactory, and there is no way to be rich in the future; Work lacks a sense of accomplishment and can't see the direction of career development. Therefore, Haidilao not only meets the material needs of employees, but also gives people hope. Let these migrant workers with no education, background and expertise shine on the stage of Haidilao. As long as you are diligent, loyal to the enterprise and enterprising, you may become the cadre and backbone of the company. You can afford to buy a house in the city, take your family to Beijing and let your children go to school in the capital. Don't crowd the train like other migrant workers, be an upright city dweller. They can change their destiny, but in fact, many employees of Haidilao have realized their dreams.
No matter who you are, push yourself to keep learning and making progress. I still remember that last year, the vice president and the department manager spent a whole year opening Fuxiang University in the evening, so that we could learn the legendary MBA course. Although sometimes I feel that my knowledge is difficult to understand and sometimes I worry about the exam, it is worthwhile to think that I can learn new knowledge and make a little progress compared with yesterday. Thanks to everyone's efforts, everyone successfully got Fuxiang's diploma. I still miss the time now, and I can't help asking myself, is there any progress today? Then there will be an inexplicable sense of panic behind others.
Speaking of panic, the book also says that Haidilao is not as beautiful as everyone sees. In fact, they also have a crisis. As the saying goes, people are afraid of famous pigs and strong ones. After Haidilao became more and more famous, there were more and more troubles. Just like the performance appraisal of our company. Now standardized companies will have appraisal systems, because only by following the process and system management, the evaluation of employees will be objective. Fuxiang has implemented a 360-degree performance appraisal system from a long time ago. The monthly performance appraisal and the quarterly 360-degree high-level appraisal make everyone in Fuxiang feel highly nervous. But everything has two sides. There is a famous saying in the industry that employees pay attention to what they assess. With the existence of assessment, employees will pay more attention to being strict with themselves in these aspects. This is the real purpose of evaluation.
Some people may say that assessment is a constraint and employees passively accept changes. What I am talking about here should be active and passive. On what is initiative and what is passive, the vice principal once gave us a lesson, which mentioned these two points: initiative can feel more happiness in work, while passive work has strong persistence and will not feel anything outside work, which is negative. In other words, doing the same thing actively or passively will have completely different feelings and gains. Take me for example. A few years ago, in order to improve the company's core strength and ideological progress, the company always bought a lot of books about enterprises for us to read. Fortunately, I don't hate reading, and I enjoy it. I just want to write out my thoughts after reading them, and sometimes I have to go on stage to share them. These two points make me extremely headache and fear. Because I dare not express my true feelings in front of many people since I was a child, I always feel compelled. On the contrary, the company has not forced us to read books in the past two years. On the contrary, I have read more books than in previous years, and sometimes I feel uncomfortable without reading for a day. I like to remember well-written content when I am free, and I like to share some short stories in books with my friends when chatting.
Many problems can be seen from the case of Haidilao, which makes people think. People often say that every family has its own problems. The management mode of Haidilao does not mean that it can be copied. For example, there are many people in the company city, so it cannot be managed by managing migrant workers. Therefore, if you really want to start a business or plan your career, you must find the differentiation of your products and services and explore a path that suits you.
I don't have much content here. If a friend is interested in this book, go to Xinxin to borrow it.