1. Integrity management: Credit is the life of the modern market economy. It has economic value as real money!

Chung Joo-yong, founder of Hyundai Group, said: "If a company or a person has a setback in their career, they can get up and try again, and there is still a chance of revival. But once their reputation is ruined and their credibility is lost, they will never be able to turn around." .

Guanshengyuan, a time-honored brand in Nanjing with a long history of 70 years, a well-known food company, has embarked on a path of blind short-term behavior because of its "extensive use of moldy and returned fillings to produce mooncakes". The way back. The bankruptcy of Nanjing Guanshengyuan is not so much a bankruptcy of operations as a bankruptcy of reputation.

2. Maximize the value of investment funds.

All outstanding entrepreneurs can make investment decisions of more than one billion yuan without blinking an eye, and at the same time save every penny they think they should save. It is this respect for the value of money that can maximize the value of investment funds. What we should consider every day is how to spend the least money to do the most effective things. We should seriously consider every penny we spend. If we have money, we should spend it as if we have no money. Let every penny spent be spent in our minds and every penny spent be worthwhile. This is the most important thing. The purpose of financing is not to learn to spend money, but to learn how to spend money to do things. Many people fail because they are too rich.

3. Make full use of resources.

Virtual management: When enterprise resources are limited, they use external forces to integrate and compensate for their own shortcomings in various ways, thereby utilizing the limited resources of the enterprise. Resources are invested in the most critical functions so that enterprises can maximize their advantages and maximize their competitiveness in the fierce market competition.

Take a real estate company as an example. It should be positioned as an operating management company. All it has to do is formulate future development directions and make strategic plans for land reserves, product planning, cost control, etc. So: for planning, we can find a professional planning consulting company; for construction, we can contract with qualified construction companies; for sales, we can find a sales agency; for after-sales service, we can find a property management company, etc. Our main management philosophy should be: deepen our own advantages, take advantage of the conditions of others, and "don't ask for everything, but ask for use." The basic work policy of a manager is: "to do the right thing", not just "to do the right thing". If an enterprise wants to develop rapidly, it requires each enterprise to give full play to its professional advantages and continuously reduce costs.

4. First things first: Be busy in a meaningful way, prioritize things, and be urgent!

If you can’t manage time, you can’t manage anything. "This is the famous saying of modern management guru Peter Drucker

-It doesn't matter which industry is more profitable. What matters is that you can make the project you want to make profitable. That is the most important thing.

Shi Yuzhu said that no matter what kind of management, in his opinion, there are only four purposes: ① to maximize the enthusiasm of employees; ② to maximize sales; ③ to minimize costs. ; ④The loan and the company are safe!

Entrepreneurs need to identify the general direction of their life and career, and then choose a career that leads to them and set specific long, medium and short-term goals. , moving in the predetermined direction. Even if you make some mistakes along the way, the impact on the outcome will not be too great. This can reduce a lot of blind efforts!

. We also need to analyze the reasons for those who fail in business. , learn lessons from it, and then copy the failure experience to yourself, so as to avoid making the same mistakes.

Finally, I would like to remind you:

Investment is risky, and entrepreneurship is risky. Difficult!

When you prepare to do something, you think you are fully prepared and perfect, but when you do it, you find that 90% of the things you didn't expect. You are ready for hard work.

If you want to enjoy the "fruit", you must plant the "cause" now, using the most fertile land. The most sweat, the best fertilizer, and good weather!

And in the end you can only harvest rice. No matter how hard you try, you can't get wheat.

I wish you success!