In Ma Yun's view, "mind, brain and physical strength" are the three major elements of doing business. The next 30 years is the real development period of e-commerce. We should find our "confidants" through unique products and services, that is, customers, and enjoy the unique pleasure of doing business.

On July 2, Ma Yun felt that he had recently communicated with entrepreneurs from various countries in Brazil. On his way back to China, he wrote an article entitled "For those who walk on the difficult road of starting a business", and opened his heart to introduce his decades of entrepreneurial experience to entrepreneurs.

First of all, people often ask recently, "Business is getting harder and harder now. Is there still a chance to make money by opening a shop in Taobao today? " Ma Yun responded: Doing business is never easy. People who say that business is good are basically bragging. Doing business in any era is risky. He believes that for more than a decade, those who want to get rich quickly by opening online stores have basically failed and given up; And those who insist on opening online stores as fun and communicating with people have basically succeeded, from opening stores alone to recruiting dozens of employees everywhere.

Taking Taobao as an example, Ma Yun said that although it is not easy to do Taobao business now, it is still the best entrepreneurial base for ordinary sellers. "There is no better place than this!" From the first day, Taobao was not designed according to the sales of shopping malls or hypermarkets, but hoped that young people would create a new lifestyle through the exchange of goods and services. "What Taobao is building is an innovative, creative and creative living space with omnipotent Taobao."

Ma Yun found that the successful Taobao shopkeepers in recent years are basically "wonderful flowers" who enjoy Taobao. They think buying and selling is a kind of fun and communication. Finding a customer who likes his own things is actually finding a "confidant". In the past, businesses only faced dozens of people in business. Today, businesses can face billions of people all over the country and even the world every day. The question is: are the products and services unique enough, can you find bosom friends among billions of people, can you satisfy these bosom friends and become lifelong "bosom friends"?

Ma Yun believes that there are three elements in doing business. The first is "intention" It doesn't matter whether you can do business or not. What matters is finding people who are interested in your products and services. The second point is "using the brain". After choosing what to do, we must think about how to do it, especially for small enterprises, we must make our own characteristics, make ourselves unique, have fun, and make ourselves and our customers feel. Third, we need to "spend time, energy and physical strength". Almost all outstanding entrepreneurs are thinking about how to improve their products and services at any time, listening to customers and their employees every minute, learning in tears, feeling hope in depression and savoring sporadic hope in worry.

Ma Yun said that e-commerce has just begun, and the next 30 years will be the real development period. You can stop doing business in the future, but you must buy and sell. Consumers or businesses don't necessarily buy and sell things in kind, but creativity and creation, which is their imagination and dream of the world.

"What you are looking for is not a buyer but a confidant! What you have to learn to get along with is not the business but the future, but the lifestyle of tomorrow! What you want to run is not a business, but a better self! " Ma Yun wrote in the article.