Some people say that Steve Jobs’ life is a god-like legend, but I think Apple’s success is not the result of foresight and careful planning. If he could predict Apple's glory today like a god, he would have bought a large amount of Apple's shares early on, and he wouldn't be worth only US$8.3 billion now. Steve Jobs started his second business venture from a common need, which was the basis for his great career. Some people say that Jobs is good at creating demand. I think no one can create demand. The need for music is innate to human beings. What Jobs did was just to maximize the experience of listening to music through iPod. The reason why iPod is so popular is first of all because of its first-class design, which stands out compared to other MP3 players. Another micro-innovation is the small Toshiba hard drive inside, which is said to be able to store 10,000 songs, which is enough to listen to in a lifetime. Starting from iPod, every small innovation and continuous change have made a great product. Adding a small screen to the iPod created the prototype of the iPod touch. With the iPod touch, everyone will think, what if you add a call module to make calls? So, there was the iPhone. With the iPhone, if the screen is enlarged, wouldn't it become an iPad? However, all the seemingly dazzling and numerous things all start from that "one", and that "one" is iPod. You know, when Apple launched the iPhone, iPod sales had exceeded 100 million units worldwide. These more than 100 million iPods not only created reputation and brand for Apple, but also captured the experience of many consumers. Without this level, if Steve Jobs had just started making the iPhone, he might not have succeeded. Now, Steve Jobs and Apple have become the objects of admiration for many people, and everyone has begun to imitate Steve Jobs in making mobile phones, app stores, and various pads. Qi Baishi once said: "Those who learn from me will live, those who resemble me will die." This means that plagiarizing a business model may seem the easiest on the surface, but simple plagiarism will definitely lead to death. Only those who truly learn the essence can survive. Steve Jobs's strategy is not a big deal. The step-by-step strategy is taken step by step, and each step is to continuously capture the current user needs and market status. Like every entrepreneur, when Jobs entered this unknown territory, he must have had no strategy at the beginning. If you see some consulting companies doing strategic planning, they are often targeted at a mature industry and are a summary and improvement of an existing mature routine. However, when you enter an unknown field, you must be crossing the river by feeling the stones at the beginning. Everything is unknown, and you have to rely on your own experience to grasp every step. We should not put Jobs on a pedestal. He also had his failures. As entrepreneurs, we can think and learn, give up what we cannot learn, study what we can learn, and use our own efforts and wisdom to find our own way to success.