People seem to have an indescribable love for the beauty of curves. For example, people like the uneven curves of female figures.

In addition to the curve itself, people can also feel the invisible curve. For example, when people look at objects and pictures that conform to the proportion of the golden spiral curve, they feel good-looking, comfortable, and harmonious, even though they know that there is such a thing as the golden ratio. There is a law, but the so-called law is discovered and summarized from existing things, not created.

There are too many such examples, and there are even "the most beautiful mathematical curves" and "magic mathematical curves". Hating mathematics cannot resist people's love for curves.

So people’s preference for the beauty of curves is natural. The beauty of curves, the beauty of harmony, the beauty of gentleness, the beauty of generosity, the beauty of grandeur... These are things that naturally exist in people's minds without training.

Curvaceous beauty in architecture

Meixi Lake International Culture and Art Center was designed by British architect Zaha Hadid. The entire building is dominated by streamlined lines. From high in the sky, it looks like a hibiscus flower blooming on the shores of Meixi Lake. Its outdoor landscape wall adheres to Zaha Hadid’s streamlined design and is dominated by curved surfaces. It mainly includes an 1,800-seat grand theater, a 500-seat multi-functional small theater and an exhibition hall. An art gallery with an area of ??10,000 square meters.

Why do people have such innate prejudices?

"Curve Bias" (original English word is "ContourBias"), the law states that it means that people prefer curved objects to objects with sharp corners.

< p> When people are faced with objects with sharp or sharp angles, the amygdala, a region of the brain that processes fear, is activated. This fear response is the same subconscious mechanism that detects potential threats, which means that the angular features are. Will affect people's emotional and aesthetic perception of objects

In the experiment, when the test subjects faced items with sharp angles and curved items (such as square dials and round dials), the test subjects were would prefer the latter. In some related experiments, researchers used functional magnetic resonance imaging (fMRI) to observe the brain activity of test subjects and test their preferences. The sharpness of the object's edges is directly proportional to the preference of the tester. The experimental results prove that humans are born with a curve bias, and both men and women are the same.

However, the actual situation is more complicated and should not be taken lightly. In order to increase appeal, all design solutions should be made in round or curved shapes because the objects used in the laboratory are emotionally neutral. Dolls will not be used as curved objects in the experiment because it will bring about positive effects. Emotional associations and biases; knives will not be chosen as sharp-angled items because they will bring negative emotional associations and biases.

Obviously, without these biases and associations, the curve bias will affect the overall perception. is the most important factor. It is not clear how much the curve bias affects perception in situations where competition bias (e.g., babyface bias) or semantically related perceptions (e.g., knife-wielding criminals) come into play.

In addition, sharp-edged objects produce a strong stimulating response within the brain in areas involved in processing associations, meaning that while angular objects are less popular, they are more thought-provoking - they are more interesting and more interesting. Can stimulate people's curiosity.

This seems to be in line with people's expected response to potential threats, and also reveals a complementary effect between angular and curved qualities to help attract attention and stimulate the spirit of innovation. ; Curved objects help create positive emotions and match people's aesthetic tastes.

The curve bias applies to all areas of design, especially emotionally neutral objects and environments where designers can take advantage of edges and sharp qualities. Attract people's attention and inspire them to think; use the characteristics of curves to create a positive first impression. In general, the degree of angularity is directly proportional to the activity of the brain's amygdala, so design elements must be determined according to the design goals.

No matter what the law is, it only provides a method that can be used. The beauty of the law is not the law itself, but it provides a direction for thinking so that we know how to go. Use it well and avoid bad ones, so it is not dead, but alive and has a soul. Any laws are not worth mentioning in front of truly wise people, they are just a tool.

Have you learned to use this tool?