It is not what Internet celebrities bring to this society, but what kind of Internet celebrities are produced in this era. The profession of Internet celebrities has always existed, and Internet celebrities in the Internet era have become more civilian.
Think about ancient "Internet celebrities", intellectual Internet celebrities such as the Eight Great Masters of the Tang and Song Dynasties, political figures such as Wang Anshi, travel expert Xu Xiake, and Wu Zetian's face Zhang Zongchang, etc., in ancient brothels "talented women" such as Su Xiaoxiao.
No, I found out that ancient Internet celebrities were closest to the circle of powerful people, and they only became famous nationwide if they were very talented.
What will the popularization of Internet celebrities bring to society?
The first is employment. The so-called three hundred and sixty lines, every line leads to the number one scholar. Some people have a solid craft, but some people must not. Occupations such as barbers and chefs are still very popular, but most people are not good at learning skills, or they are lazy and unwilling to learn good skills.
At this time, the entertainment industry and art also appeared. There were more people who were born to speak and act than those who really relied on craftsmanship. After all, if everyone relied on traditional craftsmanship, society would not have developed to the present level. .
The second is to change the trend. The civilianization of Internet celebrities has diversified people's ideas, and they are no longer obsessed with who is who in the eyes of others. For example, going to college is to take the civil service examination or to have a stable job. Dressing is no longer stereotyped.
The third is to communicate value changes. It can be said that group labels are torn apart. If you are committed to politics, you may like Chairman Mao and those big figures, but most people are ordinary. They are too far away from the leader and cannot be close. How can he have so much energy and comprehensiveness? Make friends with people all over the world. Therefore, opinion leaders in the industry emerge and lead values, forming a circle culture and segmenting the market. Communication is no longer the right of the elite, who still retain the right to formulate norms. But the consumer group has changed. For example, a working person who has not yet created wealth needs inspirational stories and characters. For example, Luo Yonghao and Smartisan Mobile. Luo Yonghao never went to college, but he dared to say what he did.
The fourth is the negative side of Internet celebrities becoming civilians. The so-called forest is so big that there are all kinds of birds, but there are no core values, no moral standards, or even propriety, justice and shame. Too much entertainment can lead to nihilism, even denying the existence of history, no longer looking to the future, and only focusing on the current way of life.