Introduction: The road to entrepreneurship is always extremely difficult. There are many military forces and horses, and only a few are successful. Most of them didn't get off to a good start. What should they do when they can't persist in starting a business?

There are many things for entrepreneurs. Some people suddenly gained their freedom and began to command desperately, no matter what they said; Some suddenly lost their way and began to be at a loss; Some began to think about how and how to lead the team to achieve the set goals. But even in the last case, many times entrepreneurs can't make efforts. So, what should we do?

? 1, clear foundation: don't stand in an uncertain place and think about the future.

Let's think about it first: how does innovation land?

Whether it is an iPhone or a driverless car, I think most people have imagined the possibility, but why can others do it and we can only wait?

To understand this problem, everyone will understand what I want to say: we can't start a business from the starting point of others (or other people's ideas)? Whether it is team management, strategic planning or specific implementation? We must take a definite place as our starting point, based on our unchangeable foundation.

As Amazon CEO Bezos said, we must find out what will never change in distance and use it as an anchor to create. If you are not sure about your starting point, there will be no future results.

2. Back to the original point: What are you good at?

You can't start from far away.

You can only start with your feet. Thomas Jr., CEO of IBM? In Watson's autobiography, he quoted a passage from his father Thomas Sr: I am not a genius. But I am smart in some places, and I stay in these places. ?

Buffett said that this is the whole meaning of investing and doing business. Some people think that entrepreneurship is a new industry, and everyone should not understand it, so I took the money and smashed a product. So it's normal not to be good at it, which is wrong. We should have our own logic and our own persistence, so that we can respond to changes with constancy. With the foundation and anchor point, we can solve the problem from our own feet.

Then the core question becomes: What are you good at?

Many people say that I am a catering person and I am good at catering. That's just your field. You may not be the best person, and you are not good at this. The so-called good, should be really good at, in this field, it is easy to have the ability and methods.

3. Forward design: solve the problem in your own way!

The so-called good at it means that I know cows, have my own set of tenable theories, and can really understand and solve problems from this point of view. When starting a business, I am most afraid of listening to stories that others don't understand. For example, if you are starting a business, others tell you that the essence of management is high-pressure KPI and high bonus. You decided to carry it out with conviction, but you found that you can't do it in parallel here.

The so-called good at is to find the most comfortable and suitable place for yourself, and then sort out this logic completely. For example, if you know how to find a small partner with similar interests, then the core of your entrepreneurship should be team-centered, and how to find the right team and give the team the right incentives to solve the entrepreneurial problem.

For another example, your advantage is technology, so your business must start from technology and establish your industry advantage. Although you may also want a better user experience, technology is your core. You need to find a skilled worker like you to solve problems that others can't solve.

Your advantage is kindness, so you should give full play to your advantage and find a small partner who will also inspire your potential because of kindness. Although it may not be as dynamic as other teams, this resilience and continuous driving force of products will become an advantage.

Starting a business is a very hard thing. What you are good at is not the basic skills of the industry, but the basic ability to maintain team operation. To start a business, you must find out what skills you are good at. If you are not sure what you are good at, you must find them in the process of starting a business. Because entrepreneurship is the process of discovering and reinventing yourself.

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