The font and bright red background of The Economist inherited the unpretentious style advocated by james wilson, the founder of the magazine.
1843 was founded in Britain. This is a weekly magazine, which contains news, political and economic views and in-depth analysis. All articles in this journal are not signed, and they are all collective creations.
The Economist had a circulation of only 3,700 copies in the 1920s, and it was not until 1970 that it broke through the 65,438+million mark. Nowadays, magazines are printed in seven countries, with a circulation of over 700,000 copies, 4/5 of which are distributed outside the UK, and the circulation in the United States alone accounts for 1/3 of the total.
For more than a century, The Economist has always adhered to the idea of its founder james wilson: "Any arguments and propositions put forward in the article must stand the test of facts".
The reader orientation of The Economist is a social elite with high income, independent mind and critical spirit. In line with this, the article has always maintained a unique style: eclectic, simple, accurate and faithful to the facts.
What is an "economist"?
This question often causes some misunderstandings. Or you will naturally have some preconceived ideas when you see the name of this magazine. Here are two questions I want to share with you.
What magazine is this?
First of all, this is an international magazine. As far as I know, many heavyweights are watching it.
Secondly, this is an interesting magazine. Many people will turn their heads and leave when they hear the word economics. In fact, after reading it, you will find that except for some unfamiliar topics, most of the articles are witty, humorous and forceful.
Does it suit me? . The answer is certainly appropriate. I won't say anything else, just the recommendations of many teachers who teach advanced interpretation and advanced reading. The above article is sharp and humorous, which is a good reading material. I'm afraid its simple and plain style is incomparable to any other mainstream English. As long as you have 4000 to 20000 words, you won't feel too uncomfortable to read.
Brief introduction of economists
The Economist founded the magazine 1843 in London, which is famous for its independence and globalization. It's a magazine, but it's actually a newspaper. Economists print at the same time in six places around the world every Thursday night, and update the latest issue online later that day. The Economist is a completely international magazine, with 80% of its circulation coming from outside Britain.
Since the magazine was founded, economists have been adhering to the principles of its founder, james wilson. In the founding plan, james wilson wrote: "We sincerely believe that the role of free trade and free communication in spreading civilization and morality to the whole world is unmatched by any other existing media." But the third editor-in-chief of the magazine, Walter Bagehot (186 1-77), is the person who makes economists carry forward. He extended the magazine's tentacles to political issues. Now, economists' articles cover not only the current situation, business, finance and economy, but also science and technology and art. No matter what the topic is, economists' independence, frankness, conciseness and respect for facts make them unique.
Objectivity and justice are the life of The Economist. The composition of the company prohibits any organization or individual from obtaining more than half of the shares of the magazine. Economists' articles are written anonymously, just as their editors think: what is written is more important than who wrote it.