Life is precious, but love is more expensive. If you are free, you can throw both. -petofi
This is a classic expression of values. People's values are different, and the way of dealing with people and the final result are different. What about the enterprise?
Let's take a look at the core values of these famous enterprises:
enterprise
Core values
Helong review
The Boeing Company
Always be a pioneer, perfect.
Not bad, but still more like a mission.
apple
Provide powerful computing power for the public.
Not values
Starbucks
Cook every cup of coffee for the guests.
As a core value, it is a bit empty and more like a mission.
Kodak (brand)
Respect for individuals, honesty, mutual trust, reputation first, pursuit of Excellence, hard work and progress, and reward achievements.
More, scattered, chaotic, empty, regardless of primary and secondary.
Microsoft
Integrity and honesty; Passionate about the core technologies of customers and partners; Be honest with others, respect others and be ready to help others; Dare to meet challenges and persevere; Be strict with yourself, be good at thinking and insist on self-improvement; For customers, shareholders, partners or other employees, it is trustworthy in terms of commitment, results and quality.
No level, not worth commenting on.
Disney
Pay great attention to consistency and detail description; Make continuous progress through creativity, fantasy and bold imagination; Strictly control and strive to maintain Disney's "magic" image.
Barely pass
Motorola Corp.
Noble morality and constant respect for people; Overall customer satisfaction.
Empty and vast
Sony
Experience the real happiness brought by scientific and technological progress, application and innovation for the benefit of the public; Enhance Japanese culture and national status; Be a pioneer, don't follow others, do the impossible; Respect and encourage everyone's ability and creativity.
It's too low, which complicates simple problems and is inconvenient to remember and spread.
Huawei
People-oriented, respect for individuality, collective struggle, regard talents as the company's greatest wealth without accommodating talents; Open cooperation and creative development of the world's leading core technology system on the basis of independence, and advocate innovation and professionalism; Love the motherland, people, career and life, and never let Lei Feng suffer; Form the same stakeholders among customers, employees and partners.
That's a good idea. It is best to refine it into four key words.
TCL group co., ltd. (abbreviation of TCL Corporation)
Create value for customers, create opportunities for employees and create benefits for society.
Yes, but it's too common. As corporate values, we should avoid universality and conform to our own corporate strategy.
China Mobile
Virtue and kindness lead to perfection
What do these eight words have to do with sports? How do you prove that you did it? When did you use this value as a criterion? It goes without saying.
golden
Work hard and be honest; Be bold and enterprising, and always have dreams.
You don't write this or work hard? Why do eternal dreams become core values? How to prove that you dream forever?
As can be seen from the above table, the common problems in enterprise core values are:
1 is too general and can be used by other enterprises, which is vague. For example, Jindi "works hard and is honest; Bold and enterprising, always have dreams. " TCL "creates value for customers, opportunities for employees and benefits for society."
2 core values, not grasping the core, and wordy. For example, Huawei is "people-oriented, respects individuality, strives collectively, does not accommodate talents, and regards talents as the company's greatest wealth; Open cooperation and creative development of the world's leading core technology system on the basis of independence, and advocate innovation and professionalism; Love the motherland, people, career and life, and never let Lei Feng suffer; Form benefits among customers, employees and partners. "
3 there is no priority, and it does not play the role of value judgment. For example, Kodak "respects individuals, trusts each other, puts reputation first, strives for perfection, strives for perfection, and rewards performance."
Which companies have better tasks? Let's look at some examples:
enterprise
Core values
Helong review
Ford lice
Customer satisfaction comes first, producing cars that most people can afford.
Good, valuable classification, easy to choose. And concise, easy to remember and spread.
International business machines Corp.
To achieve customers, innovation is the most important, integrity and responsibility.
can
General Electric
Adhere to integrity, pay attention to performance, and be eager to change.
Ok, the core values should be concise, no more than four, preferably three.
Philips
Customer first, keep promise, give full play to your talents, unite and cooperate.
can
Hewlett Packard
Trust and respect for individuals
Achievements and contributions in pursuit of Excellence
Insist on honesty and integrity in business activities
Achieve goals through teamwork.
Encourage flexibility and creativity.
Generally speaking, there is still room for improvement.
Wal-Mart (American chain enterprise)
Respect every employee, serve every customer and pursue Excellence every day.
Great, solid, exquisite and simple.
Be related to ...
Achieving customers, pioneering and innovative, accurate and realistic, honest and upright.
can
Vanke
Create a healthy and rich life
1. Customers are our forever partners.
2. Talent is the capital of Vanke.
3. Sunlight lighting system
4. Sustained growth and leadership
It's catchy, and it's not what others say. Every one is in progress. Especially the "sunlight irradiation system". Really played the role of core values.
Wanda (F.)
The value of people is higher than the value of things, the value of enterprises is higher than the personal value of employees, and the social value is higher than the value of enterprises.
Very good, it provides a standard of value judgment, but it is too straightforward.
gree electric appliances
Less empty talk and more practical work; Quality first, customer satisfaction; Loyal, friendly, diligent and enterprising; Integrity management, multi-win situation; Love and dedication, pioneering and innovative; Law-abiding, honest and upright.
Gree has done a good job and has been practicing core values, but it is a little more formal and it will be better to refine it.
Alibaba
Six core values: customer first, teamwork, embracing change, honesty, passion and dedication.
The top six plus 1 core values is even better.