Focusing on the cognition of good luck in Dragon Lion City, the peace elite also joined hands with KOL in many fields to talk to the public on different platforms, which set off a wave of good luck in the whole network. At the same time, with the help of social platforms that are easy to stimulate and share, such as Weibo and Tik Tok, the peace elites let a lot of UGC content land smoothly. Netizens have reported their success in eating chicken after punching in, all praying for good luck in the finals.
In addition to the breadth of communication, the brand has also been extended in depth. In order to truly restore the dragon and lion, the peace elite specially invited Ou, the national non-genetic inheritor of lion head Caiza, and Huang, the national non-genetic inheritor of Tongliang Dragon Dance, to participate in the creation of dragons and lions inside and outside the game.