“Haier, Made in China” is the slogan shouted by Haier in the process of establishing its own brand. It is also an excellent embodiment of Haier’s corporate spirit of “serving the country with dedication and pursuing excellence”.

The most impressive slogan of Haier is of course "Sincerity Forever", which has been used for more than 20 years and has been integrated into the blood of every Haier person;

"In 2008 we "You are the master of the world", I think it can also be regarded as the resounding slogan of the new internationalized Haier.

The following is Haier's corporate culture, which naturally reflects Haier's business philosophy.

Haier philosophy - Haier only starts a business but does not maintain a business.

Haier spirit - serving the country with dedication and pursuing excellence.

Haier style - respond quickly and act immediately.

Haier’s management model - every day is completed and every day is completed, and every day is completed and the day is rising.

Haier's talent concept - everyone is talented, and horses are not matched by horses.

Haier’s employment system - three jobs coexist and dynamically transform.

Haier's market concept - the only constant law of the market is that it is always changing; there are only off-season thoughts, but no off-season market; selling reputation is not selling products; deny yourself and create the market.

Haier's famous brand strategy - either don't do it, or strive for the first place if you want to do it; there is no famous brand in the country.

Haier's quality concept - high standards, refinement, zero defects; excellent products are made by excellent people.

Haier’s after-sales service philosophy - the user is always right.

Haier’s capital operation philosophy - when the East shines, the West will shine again.

Haier’s international market strategy – difficult things first and easy things later.

Haier’s development direction is to create China’s world famous brand.