Chanel.
? CHANEL, a brand founded by MS. Gabrielle Chanel in 1913, has a history of one hundred years. Chanel fashion always has an elegant, concise and exquisite style. She is good at breaking through the tradition. As early as the 194s, she successfully pushed the cumbersome women's clothing to be simple and comfortable, which may be the earliest modern casual wear. Chanel has a wide range of products, including clothing, jewelry and accessories, cosmetics and perfume, and each product is well-known, especially perfume and fashion. Ms Chanel creates a great fashion empire and pursues the life she wants at the same time. It is the best example of women's autonomy in itself, and it is also a new era woman who knows the most about emotional fun.
double c LOGO
? Due to the initials of Ms. Chanel, it fully shows that this brand first reflects the personal charm of the founder, and secondly the unique interpretation of product fashion by the founder on the brand products. Let's introduce the growth story of Ms. Chanel, the founder. According to relevant information, Gabrielle Chanel was born in Somir, France in 1883. Her mother worked in a poor house and gave birth to her there. She was the second child of a poor unmarried couple in France. Her father is a grocer from Cewenshan, and her mother is a herdsman in the mountainous area of Overwien. In 1889, when she was six years old, her mother died, and her father left her and four brothers and sisters. From then on, she was brought up by her menstruation, and entered Convent School as a child, where she learned a skill of needlework.
? In 195, at the age of 22, she worked in a sewing shop during the day and became a singer in a coffee shop in her spare time, with the stage name "Coco". During this period, she has made two people who have a far-reaching influence on her in the future, one is Basan, a descendant of the nobility, and the other is Arthur, a British industrialist. It is precisely because of the introduction of Basan that Ms. Chanel began to enter the upper class. After Basan's introduction, she met Arthur, an important man in her life, the love of her life.
? Chanel opened a women's hat shop in Paris in 191, and with extraordinary sewing skills, she sewed one hat after another with simple and attractive styles. At that time, the ladies were tired of fancy trimmings, so Chanel's simple and comfortable hat was like a fountain to them.
? In 1911, within a short period of one year, business continued to rise, and Chanel moved her shop to Rue Cambon (Cumming District), which is still the base of Chanel's headquarters. Making hats can never satisfy her ambition of fashion career, so she entered the field of Haute Couture.
? In 1914, Chanel opened two fashion shops, and the fashion brand "Chanel", which had a far-reaching influence on later generations, was officially born.
? The success of her career has made Ms. Chanel find more dignity and security. She is very smart and dares to challenge the tradition, such as mixing men's and women's clothes, turning casual clothes into fashion, shoulder-mounted purses and suits, liberating women, and creating the era of women's fashion, which has been popular in modern small black dresses, breaking the rule that black clothes can only be used as mourning clothes. Ms Chanel has created an era of her own.
? In 1921, Ms. Chanel launched Chanel No.5 perfume. She invited the Russian court perfumer to create a bottle of "perfume that smells like a woman" for her. This is the first bottle of abstract perfume in history, which has made a legend that no one has surpassed so far.
? From the above life experience of Ms. Chanel, we can see that her bumpy childhood experience has gradually developed her independent and tenacious personality. She is determined to use every advantage to change her destiny. Her famous words; My life didn’t please me, so I? Created my life. My life never pleased me, so I created my own life. She works in a sewing shop during the day and sings in a bar at night. Losing her parents' care early in childhood made her long for true love, so when she met Arthur, she did not hesitate to put all her feelings into it. But in the emotional relationship with Arthur, Ms. Chanel finally found that feelings are unreliable and can't bring women a real sense of security. As the autobiography of Chanel said, "He can't be there forever. He comes and goes, and he appears and disappears. She said that she recovered her health at work. Although she never admitted it, Chanel could give her a sense of security-a real sense of independence-more than she got from cobber boys. " Therefore, she is determined to start her own business and let herself have economic freedom. This is the real sense of security.
? Therefore, Ms. Chanel started the road of entrepreneurship. From the unconventional simple bonnet, the classic little black dress to the world-famous ChanelNo 5 perfume, Ms. Chanel dared to challenge the secular, innovative, independent and self-respecting style to show the world. As her famous saying goes: in order to be repeatable, one must always be different. If you want to be irreplaceable, you must be different. Fashion changes, but style endures. Fashion will change, but style will last forever.
? In addition to the double C logo, camellia is the national flower of Chanel Kingdom. It is not only designed as ornaments of various materials, but also often used in clothing fabric patterns, regardless of spring, summer, autumn and winter. It is said that camellia is her favorite, and Arthur gave her the first bouquet of flowers. It can be seen that Coco Chanel, a smart woman with self-respect and independent personality, is also so devoted and persistent in her feelings.
? In the process of sorting out Chanel brand information, the author's mind kept coming up with this passage, "A woman had better regard her life as a BMW, with the steering wheel in her own hands and a place where she wants to go. Although sometimes you will get off the bus to watch the scenery and browse the scenic spots, maybe it is convenient at will, but you will still move in the direction of life value. Sometimes you will take a man for a walk and then let him off. Sometimes you may give two people a lift at the same time. Although you are a little tired and consume more gas, it will be more lively and happy. When you meet the right man on the road, maybe you will sell him a ticket and allow him to share you and the car forever. However, if you are bored, or any passenger is half-hearted, you'd better declare that ticket invalid. Drive on by yourself. Although people have left and the car is deserted, the steering wheel is still in your hand and your life is still on the road! " This is a passage from the famous psychologist Mr. Li Zixun in "The Trouble of Marriage", which coincides with the life of Ms. Chanel. She really holds the steering wheel of fate in her own hands. Work and love are the main themes of her life. She devoted herself wholeheartedly and finally enjoyed a rich return, creating a legendary and charming life, which is still talked about by the world today.
? The brand founded by Ms. Chanel always runs through her classic style and charm. She dominated women's style, posture and lifestyle in the first half of the 2th century, a simple and comfortable luxury new philosophy, as her famous saying-the opposite of gorgeous is not poverty, but vulgarity. In my opinion, what is more important is the beautiful and charming woman-Ms. Chanel's character of constant innovation and struggle, non-worldly, self-respect, tenacity and never giving up, which endows Chanel brand with fresh personality and rich culture. This is actually the reason why Chanel brand lasts for a long time and achieves a century-old classic.