They are mutually beneficial.

You have me and I have your relationship.

First, the commercialization of art refers to the circulation of art. These include the circulation of artistic works, artists, artistic concepts and activities of artistic institutions. In the process of circulation, a work of art will certainly increase its audience, which provides more possibilities for its own inheritance. For example, in the mid-8th century, European music gradually commercialized. Most of the works from Haydn to Mozart were privately commissioned by major concert halls and various organizations at that time. In this way, music has become a popular entertainment activity, and countless music scores have been handed down, and musicians' works have been avoided.

Although art bears the most brilliant side of human civilization, as a material, it cannot meet people's fundamental needs. Therefore, artists also need to integrate into the commercial society and mix basic rations to maintain their creation.

The integration of art and commerce allows ordinary people to get in touch with contemporary art through commercialized art, which is also the best way to narrow the distance between the public and art, and commerce builds a bridge between art and the public. Japanese artist Murakami Takashi spread Japanese comics to every corner of the world through business. In cooperation with luxury brand lv, a visual image system was designed for lv, making cherry blossom bag a classic. Similarly, Yue Minjun, an artist in China, made art into an industry and then promoted himself through business. For artists, this is a win-win cooperation. This special way of cooperation has achieved deep multi-directional interaction for them, and achieved the expansion and growth of their works and personal values through "publicity".

Art is a spiritual product, which is not only valuable, but also useful. Generally speaking, the improvement of people's income is positively related to their education level. The development of economy objectively stimulates people's demand and desire for artistic works, and the market can just meet people's requirements for individualization of artistic works. Among all kinds of arts, public art is the most easily associated with the public. Public art usually develops with the development of business.

With American artist Kurt

Take Perschke's works as an example. He placed a 15-foot red ball in different cities around the world, and each specific location lasted only one day, making it "the longest street art in the world". It has been reported by many media and attracted the attention of art institutions. Its existence not only adds a touch of color to the public life, but also brings economic benefits to the corresponding groups and artists themselves.

When it comes to art and business, another person who can't be ignored is American pop artist andy warhol. In the 1950s, he was keenly aware of the situation of American consumer society at that time, and copied commercial images such as Marilyn Monroe and Jinbao cans with screen printing, which was a great success and created the era of pop art. The book "Warhol's Philosophy" said that "making money is an art, so is work, and the most profitable business is the best art."

1992, art critic Lu Peng put forward the slogan "Art goes to market". However, it is still a difficult problem for art to enter the market. It is normal for art to guide business rather than being influenced by business.

Take Raymond Lowe, a pioneer designer of industrial design, as an example. He cooperated with American automobile manufacturers to design a thin fuel-efficient car; Cooperate with freezing point refrigerator to carry out internal adjustment and lay the foundation of modern refrigerator; He also undertakes product packaging and corporate design, from stamps, lipsticks and coke bottles. The New York Times simply called him a man who shaped the image of the modern world. Luo Wei integrates design aesthetics into every detail of modern life, so that art can be effectively transformed into business.

Write at the end:

Art is now bound to be associated with business. Without capital operation, art cannot spread at all. If art is completely divorced from commercial value, then art can't support itself, so how can art become a profession?

It is debatable whether art should be guided only by commercial value. Even so, it just means that this is art-oriented art, and that is business-oriented art. However, the uniqueness of the art market is that it is often art-oriented works with higher commercial value.