Reasons for poor performance of real estate agents

Many people have this question: I am not as stupid as others? Why is my performance always so much worse than others? In fact, the answer lies in your usual behavior. So what are the reasons for poor performance of real estate agents?

1. Those who are not proud of sales

This kind of agent thinks that buying and selling houses is asking for help. To do things, you should use the "begging" method in your attitude towards customers. Once you fail, you will have an inferiority complex. But they rarely think about it: Aren’t the many millionaires and multi-millionaires in the world engaged in sales work all their lives?

Didn’t many leaders of large companies start their brilliant careers as salesmen? Is it true? These tycoons and business leaders regard sales as a career and even feel proud because they can tell customers things they don’t know.

2. Those who ignore potential customers

The fatal weakness of this kind of broker is that they have a small number of potential customers. They are too lazy to develop potential customers and never even think about how to do it. Identify potential customers, where to develop potential customers, how to develop potential customers, etc.

Two businessmen once discovered that local villagers in a certain place in Africa had the habit of not wearing shoes. One businessman immediately telegraphed the company: There is no market for shoes here; the other businessman telegraphed the company: There is a market for shoes here. Huge potential market, ultimately gaining access to the local market. This is the different outcome caused by different thinking.

3. Those with insufficient confidence and belief

The problem with this kind of agent is that he is easily discouraged, has no perseverance, and often gives up halfway. Selling is a "marathon", and you cannot succeed based on impulse alone. To do business, you must have confidence in the product, confidence in yourself, and confidence in the future.

There is a famous saying: Human will can exert unlimited power and turn dreams into reality. ?It’s talking about a kind of belief and confidence, which can tap people’s potential. Only by never giving up the belief in success and pursuing it unremittingly can you achieve your goal.

4. Objective Factorist

This kind of agent is characterized by frequent complaints and always attributes the cause of failure to objective factors, such as conditions, the other party, and others. etc., but never think that they have certain faults, and do not reflect on their own responsibility for failure from a subjective aspect.

They have many excuses: ?This is our company’s wrong policy?, ?Who said the company’s real estate, transaction conditions, and support are not as good as those of competitors?, ?Who said this real estate is so bad? What?, "Our opponent's sales price is lower than ours", "This customer doesn't understand real estate", etc.

5. Salary dependency

This kind of agent always puts forward various demands on the company, always thinking that his lack of passion is caused by the company's insufficient motivation for him. , so they always ask for conditions from the company, asking the company to increase their basic salary, higher commissions, higher bonuses, etc.

And I often compare myself with other companies: How high is the basic salary of such and such company? How good are the benefits of such and such company? etc. They often rely on the company to increase their salary and what the company can do for them, but they rarely ask themselves: What can they do for the company?

6. People who tend to be impatient

Sales are the easiest to be impetuous, but being impetuous is like playing mahjong, the more impatient you are, the more you lose. Only by staying calm and not afraid of losing can you win. Su Shi once said: "Those who are prudent may seem timid at the beginning, but will eventually be brave; those who act lightly may seem brave at the beginning, but will eventually become timid." ?

So when you encounter difficulties, you must stay calm, analyze the causes and environmental factors, and find countermeasures. Don’t be too impatient. Impatience alone cannot solve any problem. In the business world, the more eager you are to close a deal with a client, the more often the other party will guess whether there is something wrong with you, and in the end you will fail.

7. Those who have a weak sense of commitment

Although many agents can talk good things, they often go too far. What they promised yesterday is forgotten today, and it is easy to give up. The other party is disgusted. Business people rely on honesty, otherwise people will set up several layers of defense for you.

"Integrity" and "trust" are closely connected. Without "integrity", "trust" cannot be established; without "trust", your products will have no dealers and no consumers, so your business will It can't be done. Make too many promises to customers and brag, but it is difficult to fulfill them when the time comes, and people tend to complain more.

8. Cannot listen to dissenters

The problem with this kind of broker is that he is self-righteous. He regards clients who find fault with him as being in trouble with him, trying to undermine him, or even get angry. anger. Think about the two sentences in "Warning to the World": "It is not enough to cherish those who say I am good, and it is not enough to be evil to those who say my evil." ?

Who doesn’t like to hear flattery? But you must understand that those who listen well to critics are smarter. As a broker, it is important to be good at listening to the opinions of veteran employees, managers, and store managers, and to actively absorb these opinions. If you act stubbornly, you will eventually suffer.

9. Those who lack psychological knowledge

The key to successful sales lies in whether the agent can grasp the psychology of the customer. This requires the agent to understand some psychological knowledge, and the customer You have to convince him to buy when hesitant. Customers have different hobbies and personalities. They may be busy or leisurely, happy or frustrated.

A broker must not only understand the subtle psychology of customers, but also be good at choosing the right time to take action. This requires a thorough understanding of customers' purchasing psychology. Agents who do not care about customers' psychological changes cannot grasp and create opportunities.

10. Those who disdain doing small things

The problem with this kind of broker is that he is very fanciful. He dreams of doing big business and making big money all day long, but he scorns doing small things and making small money from small business. . They think that their wealth of knowledge will be of great use, and they disdain to do small things. As everyone knows, one of the characteristics of sales is to be able to do fine work, such as checking out listings, listing titles, etc.

To do great things in the world, you must first learn to do small and detailed things in the world. If you are not good at doing small things and only want to do big things, your confidence will easily be frustrated and you will lack a foundation.

How much is a person worth in the workplace? What kind of person can get a high salary? How far are you from a high salary? People, if you don’t work harder while you are young, what will happen if you have youth? They say that youth is Capital, what I want to add is that only by struggling can your capital be valuable, and only by working hard can your youth be worth showing off!

Talk about difficulties as soon as you open your mouth, and growth will be far away from you; once you pay As soon as you think about rewards, opportunities are already far away from you; as soon as you do something, you think about personal interests, and gains are far away from you; as soon as you start to make progress, you want to negotiate terms, but the future is far away from you; as soon as you cooperate, you are thinking about how not to suffer losses, and your career is far away from you. ;The secret to success is to pay more, and I am willing! ;