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What you think is outdated is only other people's financial management skills.
No one can really control the market demand.

People in the spotlight are screaming, and people watching from the audience dare not laugh. This audience is Japanese car companies that have always been regarded as "conservative and slow to transform" by the automobile industry.

New energy vehicles, especially pure electric vehicles, are a little carried away. To what extent has it reached now? It is that car companies and markets can't enter other types of cars.

Hu Shi has a famous saying, "Say less about doctrine and do more practical things". The reason is easy to understand, but in the process of doing it, the latter is often ignored.

For example, the recent argument between Li Xiang, founder of Li, and Feng, CEO of Volkswagen China, about extended-range electric vehicles, on the surface, is a mutual discussion between the two car companies about the technical route of electric vehicles, but in essence, it is still a drama.

Because no one will change their actions because of the results of these arguments. For example, Li ONE, known as "backward technology", sold 14656 vehicles from June to August this year, which is still a good result among the new forces.

On the other hand, Volkswagen began to shout the slogan of electrification transformation several years ago, and the planning of electric vehicles and R&D investment reached 33 billion euros. In 2025, the sales of electric vehicles will reach 3 million ... Thunder rumbles and rain does not wet the streets. For example, in the China market where electric vehicles are surging, how many electric vehicles does Volkswagen have?

People in the spotlight are screaming, and people watching from the audience dare not laugh. This audience is Japanese car companies that have always been regarded as "conservative and slow to transform" by the automobile industry.

Let's first look at a set of statistics released by the China Automobile Association. In August this year, the domestic sales of new energy passenger cars reached/kloc-0.09 million, a year-on-year increase of 25.8%; From June 5438 to August, the cumulative sales volume of domestic new energy passenger cars was 537,000, down 27 1% year-on-year.

Among the sales of new energy vehicles in the first eight months of this year, the cumulative sales of pure electric vehicles reached 465,438+0.110,000 vehicles, down 28.7% year-on-year; The cumulative sales volume of plug-in hybrid vehicles reached 6.5438+0.26 million, down 265.438+0.2% year-on-year.

Yes, the hybrid car, which has always been the main force of Japanese new energy vehicles in China market, is still not included in the statistics. Therefore, most car companies and consumers have not paid attention to the sales data of this kind of cars.

According to relevant statistics, in the first seven months of this year, the overall sales volume of domestic hybrid vehicles was166,000, up by 16.2% year-on-year. You know, at present, domestic hybrid cars mainly come from two fields (Honda and Toyota). The sales data here do not include imported hybrid cars, which account for nearly 40% of Lexus sales.

This achievement was achieved on the basis that hybrid vehicles were not included in the scope of subsidies, and big cities with restricted purchases were not included in the "green card" list. Therefore, so far, the sales volume of hybrid vehicles can't be said to exceed the overall sales volume of electric vehicles, at least it is similar.

If we exclude other factors and simply look at the category of new energy vehicles, consumers' initiative to buy hybrid vehicles is still higher than plug-in hybrid and electric vehicles.

Having said that, we can generally draw such a rude conclusion that only the Japanese "two fields" of hybrid vehicles with "relatively backward technology" are almost tied with the new energy vehicles of China. I have to say that two fields are really talented.

If there is a fair referee at this time, it may be possible to mediate the argument between Li Xiang and Feng: there has never been any outdated technology, only car companies that can't keep up with consumer demand. The conservatism and obsolescence in your "ism" may be precisely the "weapons with goods" that others earn a lot of money.

In fact, before this round of war of words, domestic automobile theorists had a long-lasting debate on the technical route of new energy vehicles, and finally came to the conclusion that pure electric vehicles were more in line with China's national conditions.

However, the general direction has been set, which does not mean that in the current immature market environment, pure electric vehicles must be the route that best meets the market demand.

Although in the long run, plug-in hybrid and pure electric vehicle are indeed more advanced development ideas than ordinary hybrid, in the current market, although the first two enjoy the "east wind" of policies and subsidies, they still make substantial breakthroughs in the process of popularization.

From traditional hybrid power to plug-in hybrid power, to pure electric vehicles, and even to future hydrogen energy vehicles, it is a transitional means for new energy vehicles to achieve "ultimate prosperity". In this process, whoever can reap real money by any of these technologies will be the winner.

In the final analysis, in the choice of new energy vehicle technology route, which technology is the most reasonable is still up to consumers, and the spat among many car companies is at most to find a seemingly theoretical export for new energy vehicle products that are currently adding weight to themselves.

As for whether consumers accept it or not, it seems that no one can really control the market demand.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.