1. Shen Wansan's poems about doing business
Shen Wansan's poems about doing business 1. Poems about doing business
"Four Guests and Hosts·The Guest Among the Hosts"
Era: Song Dynasty Author: Shi Zhengjue
I don’t like to do business and make millions of dollars, so I came to the ancient road late in the evening to ask about my family’s news.
It is clear that you can repay your respect for your relatives and health, but it is difficult to calm down your joy and fear.
"One Hundred Ode to the Ancients"
Era: Song Dynasty Author: Shi Zhiyu
Wearing a short hakama long gown and a white ramie scarf, the wheel is pushed quickly under the whining moonlight.
We met on the road in Luoyang, full of business people.
"There are carriages and horses passing through the door"
Era: Ming Dynasty Author: Liu Ji
There are carriages and horses passing through the door, Yun is from his hometown.
Ask before taking the hand, and the local language will tell you the truth.
Farewell to my hometown in the clouds and travel around the country.
He went to Daibei for business, and Bohuan went to the Western Qin Dynasty.
Embroidered phoenixes, brocade mandarin ducks, golden saddles and purple horses.
Make friends with noble officials and welcome guests when you go in and out.
The drama Meng Qi Fang Rui, Guo Xie's family is not poor.
But when I see three spring flowers, I rather miss the autumn dew in the morning.
The broken canopy has lost its roots, and the wind and sand have drifted away.
The future is full of tigers and wolves, and the hometown is barren of thorns and hazelnuts.
It used to be a whale in the sea, but now it is a whale in the sea.
Before I could finish my words, I shed tears all over my face.
At home, one relies on flesh and blood, and if one becomes a monk, one relies on friends.
Why should I meet this old neighbor in a different county?
Garden vegetables are as sweet as honey, and market wine is as mellow as wine.
Sorrows and joys are abandoned, life and death are the same hardships.
Tank songs are full of deep feelings, but deep feelings are difficult to describe.
"Jia Ke Le"
Dynasty: Tang Dynasty Author: Zhang Ji
There are many Jia Ke Le to the west of Jinling, and there is a lot of music in the boat.
If you want to sail, move the boat closer to the mouth of the river, and pour wine on the bow of the boat to worship the gods.
Stop the cup and talk about the long journey, who will leave after entering Shu.
Among the many people with gold, I am the guest of honour, and I am the only one who sleeps late every night.
The orangutan speaks in the early moon of the autumn river, and the solitary sail sails towards Xiao, Hunan and Zhug Province at night.
The hydraulic engineer held the jade to guard against the shoal, and went straight to the mountainside and the front couple.
Every year he pursues profit from the west and returns to the east, but his name is not in the county registration.
How hard it has been for farmers to pay taxes, and to become a treasure dealer after abandoning their business.
2. Ancient poems about doing business
Liu Yong - "Looking at the Tide" Southeast Xingsheng ①, Sanwu ② Metropolis ③, Qiantang has been prosperous since ancient times.
Smoked willows paint bridges, wind curtains ④ green dusk, and there are ⑤ hundreds of thousands of houses. Clouds and trees surround the embankment and sand, raging waves roll up frost and snow, and the sky is boundless.
The city is full of pearls, and the households are full of Luoqi, competing for luxury. Chonghu Lake has 10 folds of wind and 10 miles of Qingjia River. There are three autumn cassia seeds and ten miles of lotus flowers.
The Qiang pipes are clearing, the watermelons are singing in the night, and the lotus babies are playing and fishing. Thousands of horsemen with high teeth, riding drunk, listening to the drums, chanting and admiring the haze⒄.
The future will bring good things, I will go to Fengchi to praise it. Notes: Xingsheng: superior geographical conditions; Three Wus: "Shui Jing Zhu" lists Wuxing, Wudu and Lingji as the three Wus.
Metropolis: a metropolis; wind curtain: a curtain that blocks the wind. Uneven: refers to the uneven height of houses and pavilions.
Cloud trees: The trees look like clouds from a distance, and there are so many of them. Tianqi: a natural danger, here refers to the Qiantang River.
Zhuji: Treasure. Ying: full, full of words.
Chonghu: This refers to the West Lake. Gong (yan) small mountain peak.
Qingjia: delicate and beautiful. Jia, generally means "good".
Sanqiu: the ninth month of the lunar calendar. Qiang Guan: flute.
This generally refers to musical instruments. Panye: refers to flying at night.
Xixi: happy and cheerful. Lotus baby: A girl who picks lotus flowers.
Qianqi: Describes the large number of retinues that accompany the governor's palace when traveling. Gao Ya: Ancient generals used ivory for their flagpoles.
Decoration: This refers to the ceremonial flags raised high in the palace. Haze: Beautiful scenery of mountains and rivers.
Future: the future. Figure: depict.
Fengchi: originally refers to the pond in the emperor's forbidden garden. This refers to Zhongshu Province, which refers to the imperial court. Appreciation: Use all the extravagant techniques to describe the beautiful scenery of paradise on earth, creating a prosperous scene.
Although it does not break away from the cliché of praising virtues, every word is fresh and unique when it is written, and there is a fresh breath. It is said that the scenery is picturesque, but I am afraid that no painting in the world can describe such a scenery. , it is better to put down the pen and go back, find a place with "three autumn osmanthus, ten miles of lotus" to have a drink and enjoy the scenery, so as to live up to the beautiful scenery captured in this painting. Ancient meaning of Chang'an Author: Lu Zhaolin Chang'an Avenue is narrow and sloping, with green oxen, white horses and seven-scented carriages.
Jade chariots passed through the main hall, and golden whips came to the Hou family. The dragon holds a treasure in its head to carry the morning sun, and the phoenix spits out tassels to carry the sunset.
Hundred-foot hairsprings compete around the tree, and a flock of delicate birds sing. There are bees playing with butterflies beside thousands of gates, green trees and silver terraces with thousands of colors.
The windows along the complex road are decorated with acacia trees, and the two bridges are connected with hanging phoenix wings. The Liang Family Painting Pavilion rises from the middle of the sky, and the golden stems of Emperor Han are straight out.
Looking at each other in front of the building but not knowing each other, or meeting each other on the street but not knowing each other? I would like to ask Xiang Ziyan, who once played the flute and spent his youth learning to dance. How can I die if I have achieved success? I would like to be a mandarin duck and not envy the immortals.
It’s so enviable to be like a mandarin duck with a pair of eyes. Don’t you see them both when they go and when they come back? The forehead of the living monk's tent is embroidered with a solitary luan, so that the door curtain can be pasted with two swallows. Swallows fly around the painted beams, and the green curtains are covered with tulips.
The cicadas on the temples are covered with clouds, and the crows are yellow in the early moon. The crow-yellow, pink and white girl comes out of the car, her face is delicate and her expressions are different.
The demon boy's BMW is tied with money, and the prostitute is bent on her knees with a dragon and gold. The crow crows at night in the Yushi Mansion, and the bird wants to perch in front of Yanwei's gate.
The faint Zhucheng faces the Jade Road, and the distant green color has no golden embankment. Flying eagle with a bomb to the north of Duling, exploring the pill to borrow a guest to the west of Weiqiao.
We all invite knights and swordsmen, Furong Sword, and stay in prostitutes' houses. The prostitute's house wears purple skirts at dusk, and sings a clear song that fills the air.
People in Beitang are like the moon every night, and people in Nanmo are like clouds in the morning. Nanmo and Beitang are connected to Beili, and five dramas and three strips control three cities.
The weak willows and green locust trees droop on the ground, and the good atmosphere rises from the red dust in the dark sky. In the Han Dynasty, King Wu came with thousands of horses and had an emerald Tusu Parrot Cup.
Luo Ru's treasure belt is for you to interpret, Yan Ge and Zhao Wu are for you to open. There is no such thing as a luxurious title of general or prime minister, who will not give in when the day comes.
The source of the spirit is to drain the husband, and the authoritarian judgment cannot tolerate Xiao Xiang. The authoritative spirit is a hero, and the green Qiu and purple swallows sit on the spring breeze.
He said that he has been singing and dancing for thousands of years, and he said that he was arrogant and extravagant. The mulberry fields and the blue sea will change in a moment.
In the past, there was a white jade hall with golden steps, but now only green pines can be seen. I live in loneliness in Yangzi, with a bed of books every year.
The unique Nanshan osmanthus hair is flying around and attacking people's skirts. During the Spring and Autumn Period, Nong Yu, the daughter of Duke Mu of Qin, learned from her husband Xiao Shi to play the flute to make the phoenix cry, and the phoenix flew down to Xianyang City.
Duke Mu built a phoenix tower for them to live in, and later they both became immortals and flew away. Purple smoke refers to clouds.
Tanwan and Borrower's "Hanshu·Yin Shang Zhuan" records that Chang'an teenagers have an organization dedicated to seeking revenge. Before the operation, three kinds of projectiles, red, white and black, are set up for everyone to take. The red ones kill military officials, the black ones kill civil servants, and the white ones hold funerals for their friends who died in the operation.
Borrowing guests and helping others. Furong Sword is a fine sword made by the Yue Kingdom in the Spring and Autumn Period.
Xue Zhu, a guest of the Qin Dynasty, was good at Xiangjian. He once commented on the King of Yue's "Chun Gou" and said, "It is like a hibiscus growing in a lake." See "Wu Yue Spring and Autumn Annals".
Tao Li Qi's "Book of Han·Li Guangsu Jian's Biography": "Tao Li Qi doesn't say anything, and he creates a trail by himself." It is a metaphor for the beauty and excitement of peaches and plums.
Rut jacket. "Historical Records·Funny Biographies": "At dusk, in the wine room, we sit down together, men and women share the table, walking and crossing each other.
The cups and plates are in a mess, and the candles in the hall are out. ... Luo Rujin is untied, and there is a faint smell of Xiangze.< /p>
3. What was Shen Wansan’s business in ancient times?
Shen Wansan had his own business wisdom
He believed that business profits came from the difference between buying and selling.
p>
People who know how to do business
should be good at seizing business opportunities,
seizing the opportunity,
and buying without losing the opportunity. Buy and sell.
Once you find the opportunity to buy or sell
, you must "follow the trend like a beast of prey" and make a prompt decision in order to make a profit
(
Stay with the times
Get the profits
)
8
[8]< /p>
He was born into a poor man,
so he has a good character of being hardworking and hard-working.
He is well aware of the difficulty of starting a business.
Since
He will pass on his business philosophy to his subordinates,
9
[9]
Thus a kind of Good "enterprise" spirit
In addition,
he relied on the power of Suzhou King Zhang Shicheng to
make himself. In the domestic and foreign business wars,
was at ease
with ease.
One year,
Jiangnan had a good summer harvest. ,
The autumn crops are also growing very well,
Grain prices have begun to fall.
Shen Wansan looked at the timing and
took advantage of the land. After running out of supplies, he stockpiled tens of thousands of tons of grain, and his relatives all laughed at his stupidity. The next year, there was a severe drought in northern Jiangsu, and the price of grain soared. Shen Wansan made a fortune by transporting grain to northern Jiangsu. /p>
10
[10]
Possess keen observation and judgment,
can accurately predict making money,
It is also the source of wealth that will never dry up for businessmen
, and it is also one of the necessary abilities for businessmen
4. Poems about businessmen
1 , The head of a hundred-foot pole is tilted five or two, and there is no place in this life that is not home. ——"Businessman" by Wu Rong, a poet of the Tang Dynasty
Translation: The head of a hundred-foot-high pole is swaying in the wind and keeps working hard. No matter where you are in your life, you can become your home.
2. The businessman valued profit over separation. The month before last, he went to Fuliang to buy tea.
——From "Pipa Xing/Pipa Yin" by Bai Juyi in the Tang Dynasty
Translation: Businessmen attach great importance to monetary interests and take the separation of husband and wife very lightly. They often let Pipa girls stay alone in empty rooms. In order to go to Fuliang to buy tea and make money, he left Pipa Girl alone in Jiujiang.
3. Marry a man from Qutang, but he misses his concubine’s date. If I had known the tide and had faith, I would have married into the tide. ——From "Jiangnan Song" by Li Yi in the Tang Dynasty
Translation: I really regret marrying a merchant woman from Qutang, because he delayed the chance to meet me every day. If I had known the ebb and flow of the tide and been so trustworthy, I would have been better off marrying a husband who was into the tide.
4. It rains on the river in spring. Zhang Fan plays drums and sets sail. Returning just in time for autumn evening. Look at the boat sailing again. Marrying a man is like not marrying. It’s a long, desolate night. Less love and more benefit. Lang Ru is so young. ——"Bodhisattva Barbarian Merchant Woman's Resentment" Song Dynasty: Jiang Kai
Translation: There is drizzle on the river in spring, and the boat sets off with sails and drums. I happened to return on a moonlit night in late autumn, and the ship hurriedly docked and then sailed away. Married husband seems to be unmarried, staying in the desolate night for a long time. The desire for profit makes one's heart weak, and youth is easily wasted.
5. Starting in the morning to recruit priests, travelers are sad for their hometown. The sound of chickens is heard in Maodian, and the frost is everywhere in Banqiao. The oak leaves have fallen on the mountain road, and the orange flowers are bright on the post wall. Thinking of Du Ling's dream, the geese filled the pond. ——From "Morning Journey to Shangshan" by Wen Tingyun of the Tang Dynasty
Translation: When I get up at dawn, the bells of the carriages and horses are already shaking; when I embark on a long journey, the wanderer misses his hometown. The cockerel cries loudly, the thatched shop is bathed in the afterglow of the dawn moon; the Banqiao is filled with clear frost, and the footsteps of the first guests are walking.
Withered oak leaves covered the wild roads in the barren mountains; pale white orange blossoms bloomed brightly beside the mud wall of the inn. Recalling the beautiful scene of Du Ling's dream last night, a group of ducks and geese were playing in the lake and pond on the shore.
5. Find some classical Chinese articles about doing business
Duanmu, the originator of Confucian businessmen, bestowed wealth and armor, Taoist Zhu Gong, Fan Li, the wise businessman, Bai Gui, the tycoon businessman who led the country, Lu Buwei, the agricultural and business genius Sang Hongyang is as wealthy as anyone in the country. Shen Wansan is the richest man. Wu Bingjian is a business tycoon. Qiao Zhiyong is a red-top businessman. Hu Xueyan is a money king. Liquor Yang Jimei advocates benevolence, Li Mingxing is far-sighted, Li Hongling is the founder of bank accounts, Lei Lutai is a talented person, Wang Haifeng is an Hui merchant, and Zhang Xiaoquan can get their deeds by searching their names on Baidu. There are books about merchants and merchants such as "Historical Records".
There are records of ancient merchants in books such as "The Biography of Huo Zhi", "Yu Li", "Miscellaneous Notes of Yanjing" and "Zhitan". Ten Tips for Doing Business in Ancient Times 1. Know the terrain to win and choose the terrain to make money. The Art of War says: The terrain is determined by the help of soldiers.
It is the way of a general to anticipate the enemy's victory, to plan for dangers, and to plan for near and far. He who knows this and uses war will win; he who does not know this and uses war will lose.
It can be seen that terrain is important to combat, and a general must pay attention to it. Doing business is like fighting, and shopping malls are like war. People who often do business are like generals who command thousands of troops. A wise general will often occupy favorable terrain and ultimately win the war.
As a great strategist during the Spring and Autumn and Warring States periods, Fan Li knew this very well. From a strategist's perspective, he believed that Tao Di was the center of the world, connected to all the princes, and an ideal place for trade in goods.
So he chose Tao Di as a marketing point. Sure enough, in nineteen years, he made three fortunes and became a wealthy businessman. From this, the reputation of Tao Zhugong became famous in ancient and modern times and left a name in history. According to "Historical Records: Biography of Huo Shi", after the Qin State destroyed the Zhao State, it implemented an immigration policy. At that time, many people bribed officials and were unwilling to move and asked to stay where they were. Only the wealthy businessman Zhuo asked to move to a distant place. Under the mountains, he took a fancy to the fertile land, rich products, honest folk customs, residents keen on buying and selling, and easy development of commerce.
A few years later, Zhuo became a well-known rich man. This concept of choosing not only the time but also the place has been accepted by later generations of businessmen.
The famous capital of Huaizuo, Yangzhou in Jiangsu Province, is located in the best place in the west of Zhuxi. It is located at the crossroads between the north and the south, with developed transportation, convenient water transportation and frequent goods exchanges. The land was fertile and rich in tea, salt, silk, and silk. Many merchants came here, and merchants from Qin and Shanxi settled and operated here.
It was from here that the famous Huizhou merchants started to dominate the world. 2. Buy when it is cheap, sell when it is expensive. Fan Li and Bai Gui, the ancestor of Shang Dynasty, believe that if you buy when it is cheap, it will become expensive even though it is expensive; if you sell it when it is expensive, it will become expensive even though it is cheap.
Emphasize that businessmen should be good at seizing business opportunities, seizing the opportunity, and buying and selling without losing the opportunity. Business profits come from the difference between buying and selling prices.
Once you find that the opportunity to buy or sell has arrived, you should act like a beast or a bird of prey and make an immediate decision. During the time of Wei Wenhou, the Chinese people focused on farming, but Bai Gui was willing to watch the changes in time.
When the grain harvest was good, he bought grain and sold silk paint. When silk became available, he purchased large quantities of silk and sold grain.
He once said: In business, I am as strategic as Yi Yin and Jiang Taigong, as good at judgment as Sun Bin and Wu Qi, and as good as Shang Yang in law enforcement. Some people are too wise to adapt to circumstances, their bravery cannot make prompt decisions, their benevolence cannot make appropriate choices, and their stubbornness cannot adhere to principles.
Therefore, if such a person comes to me to learn how to run a business, I will not teach him. This passage clearly explains his decisiveness and wisdom in grasping the opportunity to buy at low prices and sell at high prices.
Bai Gui's business principles and experience were praised by later generations of businessmen. With his own business strategy and careful management, he made his family rich.
3. See the clues and predict the future to make money. Gou Jian, the king of Yue in the Spring and Autumn Period, was ashamed of his country's subjugation by snow. He worked hard to govern the country all day long. When he learned that the state of Wu was suffering from a severe drought, he purchased a large amount of grain from the state of Wu. In the second year, the state of Wu was severely short of food. The people were in dire straits. The hungry people had no food to eat, and there were many complaints. The state of Yue took the opportunity to raise troops to destroy the state of Wu.
God will not let you down if you work hard. The King of Yue finally became a hegemon and became one of the five hegemons of the Spring and Autumn Period.
What King Gou Jian of Yue did here was a big deal. The fortune he made was not gold and silver, but a country and the hegemony that dominated the world. It is a successful example of the application of merchant methods in politics.
"Yi Jian Zhi" records that during the Song Dynasty, there was a fire in Lin'an City, which affected the fish pond. The shop of a businessman named Pei also caught fire. However, he did not go to put out the fire, but took the fire with him. With two taels of silver, they recruited manpower to go out of the city to purchase bamboo, wood, bricks, tiles, reeds, rafters, rafters and other building materials. After the fire, everything was in ruins, and building materials were in hot demand on the market. At this time, Pei's merchants took advantage of the opportunity to make a fortune, earning dozens of times the value of the shop. At the same time, they also satisfied the needs of the market and the market. the needs of the people.
You can catch a glimpse of a leopard in a tube. Keen observation and accurate judgment are the never-ending source of wealth for businessmen, and they are also one of the necessary abilities for businessmen. 4. Make small profits but quick turnover, and no one dares to be noble. Ji Ran, a great business theorist in the pre-Qin Dynasty, believed that "the most noble will turn against the low, and the low will turn against the noble." He advocated that "the noble is like dung, and the cheap is like pearls and jade."
Sima Qian once said: "Buy for three yuan if you are greedy, and buy if you are cheap for five yuan." This means that a businessman who is greedy for high profits can only make a profit of 30%, while a businessman who makes small profits but quick turnover can make a profit of 50%. "Yu Ion" records: There were three businessmen selling the same product in the market. One of them lowered the price and sold it to many buyers. He made a fortune within a year. The other two refused to lower the price and made a huge profit. Far less than the former.
Zhang Liang, a counselor of Liu Gang, the founder of the Han Dynasty, was a student of Huang Shigong in his early years. He sold scissors to people during the day and came back to study at night. Later, he felt that there was not enough time to study, so he divided the scissors into upper, middle and lower parts. Wait, the price of the high-grade ones remains the same, the price of the medium-grade ones is one penny less than the original price, and the low-grade ones are two cents less. As a result, it only took half a day to sell twice as many scissors as usual, earn twice as much money as before, and spend more time studying than before. Therefore, there is a folk proverb: Zhang Liang sells scissors. ——High and low are the same thing.
5. Carved red and green to keep customers company. "Miscellaneous Notes of Yanjing" contains: The store in the capital city is plain and simple, carved red and green, with brocaded windows and embroidered doors. Some shop signs hang high, and at night, colorful brocade lanterns are lit at the door of every house, illuminating the street as if it were daytime.
Some shops display calligraphy and paintings to promote products, as well as paintings and calligraphy by celebrities, which is arty. In this way, we can sublimate the taste of the store and increase the customer's return rate.
There are also some teahouses, restaurants, and hotels that specially arrange musical instrument performances and storytelling to entertain guests. In a noodle shop in Hangzhou, Kyoto in the Song Dynasty, as soon as a customer entered the shop and sat down, the waiter immediately came to ask the customer what he wanted, in compliance with the customers' calls and instructions.