In recent years, Professor Zhai has given thousands of different forms of educational training and lectures, and the venues were full and the atmosphere was warm. So why is his speech so popular? In addition to his profound Chinese culture and unique marketing concepts, it is also due to his diverse speech language and the content of his speeches that emphasize both depth and depth. 1. Solemnity and humor are integrated into one. What makes Zhai Hongshen’s speech shine is his language. Sometimes he is serious and solemn, sometimes humorous. When he is solemn, his speeches are impassioned; when he is relaxed, his language is humorous. When giving a course on the corporate spirit of "Bright Sword", he said this - Why should a family, a team, or a company affect Feng Shui just because of a face? Tell me again, "The most taboo thing in interpersonal communication is a dead look." When it comes to team building, good leaders, such as Li Yunlong in "Bright Sword", you find that Li Yunlong has a very bad temper, but he brings happiness wherever he goes. Wherever you go, in the "Book of Changes", this is called "Huanran Bingshi". Let's talk about "It's not that learning is useless, but because I am useless; because I am useless, so I am useless." Mao Zedong was the best at learning. He said that the purpose of mastery lies in application. Zhai Hongshen believes that communication must control three elements: scene, atmosphere, and emotion. Therefore, the emotions of the individuals who make up a team can affect the image of a team. Professor Zhai first expressed and emphasized his point of view with two sentences, one "anti" and one positive. He compared "feng shui" to the image of the team, which is vivid and humorous, and used "death look" to describe the facial expression of bad emotions, which is humorous. Then he cited the arguments from Li Yunlong and the "Book of Changes", using both facts and principles, with solemn sentences and rigorous arguments. Finally, it is clarified from both positive and negative aspects that it is not that people don’t know, but that they don’t “apply” it. Especially in the sentence "Because I am useless, I am useless", the two words "useless" have completely different meanings, which makes the audience laugh while also realizing the importance of "applying what they have learned". In this passage, the language is full of humor, the humor is connected, the reasoning is clear, and it makes people convinced. 2. The inside and outside of the book are connected together. Zhai Hongshen has been exposed to and memorized ancient books since he was a child, including the Four Books and the Five Classics, which he treasures at home. , memorized like a stream. However, during his speech, he did not just "show off" his knowledge and lose his book bag, but quoted cleverly and naturally. Please read a speech he gave in "Great Wisdom" - a Korean wrote a book called "The Way of Business", which was very popular in mainland China. After reading it, you found that the whole book was just a sentence from "Mencius" "The Way of Business is the Way of Humanity" ". You will find that people who really make a lot of money are benevolent and righteous. Therefore, it is said in the Book of Changes that "Benefit is the harmony of righteousness", and in "The Great Learning" it is said that "when wealth gathers, people disperse, and when people gather, wealth disperses." In this speech, Professor Zhai cleverly quoted "Mencius" and Pay attention to the timely, appropriate, and moderate content of the classics such as "The Book of Changes" and "The Great Learning", and only focus on the essentials of the classics. "The Way of Business" and "Mencius" which are very popular in mainland China can be summarized in one sentence: "The Way of Business is the Way of Humanity"; people who are benevolent and righteous can make a lot of money because they believe in the teachings of sages: "Those who benefit are righteous." "The harmony is also" "When wealth gathers, people scatter, and when people gather, wealth scatters." Here, Professor Zhai stepped out of the book and let tradition connect with the future, making the ancient holy words come out of the purdah and shine with the light of reality. 3. Profound and simple, forming a unity. While paying attention to the diversity of speech language styles, Zhai Hongshen also pays attention to the depth and shallowness of the speech content, so that it can be both deep and shallow, sometimes easy to understand, sometimes shocking, and both simple and profound, forming a unified . When talking about the diversity of communication objects, he said this - the second characteristic of communication is the diversity of objects, which means dealing with all kinds of people. Because connections are money connections, relationships are strength, and friends are the greatest productivity. Whether a company is doing well in marketing can be determined by how many end customers it has and its ability to develop end customers. Similarly, how good a person is can be known by looking at the friends around him. Because in most cases, your wealth is related to the average of your best friends. The kind of person you want to be is the kind of person you want to hang out with. Only by being in the same flow can we communicate, only by communicating can we have heart-to-heart conversations, and only by having heart-to-heart conversations can we trade. Three glasses of wine for the world of mortals, and a pot of tea for great achievements. Who you drink, drink tea, and chat with every day is your pattern. Your wealth and achievements will not be greater than your thinking pattern. In the 21st century, our careers, wealth, and achievements all depend on how many people we have relationships with, who we have relationships with, and the extent of our relationships. Therefore, we must open our minds and make friends who are beneficial to our lives and careers.

How to understand the diversity of communication behaviors? Zhai Hongshen first pointed out the key points with the sentence "you have to deal with all kinds of people", which is concise and clear. Next, Professor Zhai used aphorisms such as "Connections are money connections, relationships are strength, and friends are the greatest productivity" and "Only by sharing the same stream can we communicate, only by communicating can we have heart-to-heart relationships, and only by having heart-to-heart relationships can we trade." These aphorisms demonstrated the importance of multi-directional communication. Sex, concise and comprehensive, with profound meaning. Interspersed among them are "How good a person is, just look at the friends around him", "What kind of person you want to be, you have to hang out with the kind of people", "Who do you drink with every day" ", drinking tea, chatting" is a kind of truth similar to chatting with friends. The words are straightforward and easy to understand. In this way, Professor Zhai skillfully integrates the profound and the simple, allowing people to think and understand the essence of diversity of objects, and truly "open your mind and make friends that are beneficial to your life and career." "Raise" sound. (Editor Geng Changhua)