Jobs believed that man's hand was God's most perfect creation, and one of his subordinates often saw him staring at his own hand in meditation. Jobs said: "The hand is the most commonly used part of your body, and it can directly obey your brain." Many of Apple's products, from the one-click mouse of Mac to the multi-touch one-hand input of iphone to the one-hand and two-hand input of ipad, were planned after in-depth study and understanding how to make both hands easy to use.
Jobs believed in the simplest design. Apple's mouse has only one key, and iphone has only one key. When his team told him many times that it was impossible to make a phone call with one button, he said, "My mobile phone only needs one button, so do something!" That's how the one-click design of the iphone came about today.
Jean-Lou Gassee, a subordinate and later competitor of Jobs, said: "Democracy can't produce great products, only despots can produce great products."
When Jobs led the Macintosh team in his twenties, he loved his products and team very much, but he had a bad temper and often severely abused his subordinates: "This is shit!" Once, he said earnestly to a trusted subordinate, "I know everyone is complaining about me, but one day, when you look back on this period, you will understand that it was the best time of your life." The subordinate said, "Steve, don't underestimate us. We know now. "
Apple Mac's icon design comes from the restaurant! Once, Jobs ate in San Francisco's Ciao restaurant and was shocked by the menu design of Ciao, which was "Picasso-style art". The next day, he asked designer Susan Kare to make Mac icons and user experience in the same easy-to-understand way. And Susan's design has influenced all Apple's future software and computers.
One day after the opening of the Apple Store in California, Jobs took a look and found that the Italian tiles he had carefully selected on the floor had lost their luster. They were beautiful when they were new, but they turned gray after being trampled. He asked to change the tiles that night. Few bosses are so harsh on the tiles in the store, and it is this "pursuit of perfection, almost harsh" mentality that makes Apple fans love their products and their Joe Wang so much.
After Jobs returned to Apple, facing the survival crisis of Apple, he decided to use art packaging iMac to extend the life of the company. He said: "After I mentioned it, the engineer had 38 reasons to say that he couldn't do it, but I said,' No, we must do it.' They asked why? I said,' Because I am the CEO, I think I can do it.' They did it reluctantly and finally proved that it was a successful product. "
Jobs talked about entrepreneurship: "You put your whole life into it, and the bumps you encounter are really difficult. You feel that your life is being destroyed. So it is understandable that most people give up in the middle of starting a business. However, the difference between successful entrepreneurs and failed entrepreneurs lies in persistence. " When Apple introduced the Macintosh, Jobs asked the user manual to be simple and easy to understand. His team said: "We tried our best, and the manual only needs English at the third grade level of high school." Jobs said, "No, you have to be a first-grade elementary school student to read."
An MBA is in charge of the transition from a 300dpi printer to a 1200dpi printer at Apple. She suggested, "Before we launch 1200dpi, let's reduce the price by 300dpi and clear the inventory?" But Jobs replied, "Stop selling 300dpi. Users need new technologies. "
Jobs said to an engineer he wanted to dig, "I can't show you our new machine unless you join us, but do you want to see it?" Then, he took out a "five-in-one" wire and asked the engineer to touch it while playing. The engineer said he decided to join as soon as he touched the wire. Afterwards, he said that he didn't know whether Jobs's personal charm conquered him or he was attracted by the product.