The head who led GM through a hundred years has also left a deep impression on the history of world automobile development.

Several of them are not only famous people in the automobile industry, but also their names are well known to all walks of life.

William Billy Durant

1908, William Billy Durant founded General Motors and successively acquired Buick, Osbius and Cadillac.

Excessive expansion led to a shortage of funds for GM. 19 1 1 year, Durant was forced to leave the enterprise he founded.

Later, he founded Chevrolet Motor Company with gaston and Louis Chevrolet.

Durant's outstanding performance gradually enabled him to buy all the shares of GM. 19 16 regained control of GM.

Durant's concept of building a car is quite different from that of Henry Ford, the pioneer of automobiles.

Henry Ford believes that the models produced by enterprises should be suitable for all consumers.

Durant believes that a company should have many different brands and make different types of cars according to the characteristics of consumers.

Alfred Si Long Jr.

Alfred Si Long Jr. is called "the father of modern enterprises", and he has made great achievements in enterprise management.

From 65438 to 0923, Si Long became the CEO of General Motors.

Under his leadership, the company surpassed Ford and became the largest automobile manufacturer in the United States.

Si Long's organizational structure-centralized control and decentralized management-has become the embryonic form of modern enterprise management system.

Si Long had to recognize the status of the United Auto Workers' Union (UAW) many times.

His decision changed the old labor system before the American automobile industry and had an impact on the establishment of labor relations in American automobile enterprises in the future.

Si Long further perfected Durant's concept of "producing different types of cars for different consumers".

He also put forward the "Road Tram Plan". In the process of implementing this plan, General Motors and oil consortia jointly set up light rail systems in some American cities.

Later, the light rail system was replaced by bus lines.

Charles wilson

In 1950s, General Motors produced an American Secretary of Defense, and he was charles wilson.

He once said: "Anything that is good for GM is good for the whole country.

And vice versa, Dallas to the auditorium. "

1949, Wilson signed the Detroit treaty with Walter Luther, then chairman of UAW.

The trade union promises to stop the annual * * * activities, provided that the enterprise has a long-term commitment to the wages and insurance benefits of the middle class.

"Today, this regulation is the pillar to maintain the labor relations of American automobile companies," said Harry Siken, an expert on labor relations at the University of California, Berkeley.

Roger smith

Roger smith played a complicated role in this drama of GM.

During his tenure, he has been trying to change the aging corporate structure of GM.

Under his leadership, GM set up a Saturn branch in 1985, with the purpose of developing Saturn cars to prevent a large number of foreign cars from entering the American market.

Saturn is one of the few brands founded by General Motors, and it has no historical burden.

The establishment of Saturn is a successful attempt by American car companies to apply the Japanese concept of making cars.

The concept of compatibility derived from it has been used to this day.