Mitt Romney famously said when he was running for the US president in 212: "Enterprises are people and my friends."
in fact, the opposite is true: in a sense, people are enterprises.
Peters, an American management scientist, once said, "The working principle of the 21st century is to build a personal brand." Whether you are working in a company or starting your own business, you need to build a personal IP, which can make your work smoother and your career smoother.
The essence of a personal brand is to operate as a product. You should be your own CEO and be responsible for your own performance.
many people like to work hard day after day, focusing only on "real" work and not on personal brand promotion. Of course, you can totally do that.
But life is too short, so don't do a job that is not passionate or even very annoying.
you must be the best you can be.
do you have the following goals?
? Better familiarize others with their skills, thus enhancing the overall image.
? Create your own brand, or start from scratch, knowing that you must be the best you can be successful.
? Enhance your image and sell your brand to prospective customers.
? Establish digital contact with existing customers, understand their ideas and preferences, and know how to better meet their needs.
? Personal brand promotion will help you achieve all the above goals.
so, when do you need to consider your own personal brand?
Your career has just started, so you are worried that people don't know what they are capable of.
you want to enhance your influence in the company and improve your level, but things about fame hinder you.
you want to transfer from one department of the company to another.
You want to completely change your career, and you want to prove to others that your existing abilities are wealth, not defects.
You just lost your job, and you want to adjust to the best condition and find a suitable new job in the shortest possible time.
You want to return to the workplace after a vacation, or after giving birth to a child, or after retirement.