Why open a shop?
Emotional entrepreneurs are mostly emotional and are often attracted by some successful shops. The warm atmosphere and orderly rhythm in the store will often fuel their emotions and make them too optimistic about opening a store.
Rational entrepreneurs can be divided into two categories: one is born, such people have professional skills, well-trained, start from the foundation, have experienced various stages of the company's operation, and have strong strength; The second is to stop, watch and listen. They are not in a hurry to invest, but they still have doubts about opening a shop. They want to know through various channels and find the best way.
What is the success rate of opening a store?
Technology is the basic survival condition for the success of store management: sufficient competitiveness is indispensable for the store to truly take root; Pay attention to market information, pay attention to the new forms and characteristics of consumer culture, and avoid falling into a vicious circle of price reduction competition when consumers tend to think rationally.
What kind of shop do you run?
If asked what kind of clothing store you really want to open, can you answer immediately? No score, I want to open a foreign trade store, a brand franchise store and a children's wear store for a while. The following suggestions are for your reference.
If you are creative, passionate and radiant, you can consider running a fashion pioneer store to create fashion trends and be a fashion pioneer.
(2) If you are cool, exquisite and tasteful goods, second-hand boutiques, boutique clothing stores and brands join.
(3) If you are extremely sensitive and feel homesick, a children's clothing store is a good choice.
If you always follow your heart and always put yourself in others' shoes, foreign trade clothing and cheap clothing stores will be a good choice.
In addition, you must also consider your personal personality and hobbies. After knowing the amount of money you have, you should further understand whether the store you want to open needs special abilities, such as business development ability and expression ability, and evaluate the adaptability of the industry you are about to engage in, such as working hours, working hours and working methods. It is suggested that when the business type of opening a store has not been decided, attend the briefing held by franchisees, listen to the voices of different businesses, and personally listen to the ups and downs of opening a store.
How to open a shop?
Go it alone, open your own shop? Or invite friends and family to partner? Or join the franchise system, and the headquarters will provide the resources for opening stores? Experts believe that if the store is related to past work experience and has held management positions, you can consider opening a store independently. However, if you have no experience, it is also a good way to reduce business risks by choosing the right joining system and learning management skills from it. In addition, if a partnership invests in opening a store, it must have the courage to face the differences among shareholders and the division of powers and responsibilities in the future. It is best for a partnership to avoid the combination of two people, preferably three people, and no more than five people at most.
What investment factors need to be considered before opening a store?
You should do a full investigation before opening a shop. No investigation, no right to speak. The release of the population where the store is located, the nature of the units gathered nearby, the nature of work, the consumption capacity and habits of the region, and whether there are similar stores. If so, it is necessary to examine the professional quality. The deeper you know about the level of target customers, the more you can meet their needs and preferences when positioning stores. Don't take over the transferred shop easily. As soon as some people saw the transfer of a store, they felt that its facade was good and the price was not expensive, so they took over rashly. They didn't know that the target market was too small after opening the store, which even caused the dilemma of "no one came to the door", but it was too late. If you observe carefully at ordinary times, sometimes you will find that the word sublet is often written on a shop, and the boss has changed one after another, indicating that he has not made any money. On the contrary, some stores have remained unchanged for several years, indicating that they have business to do and money to earn, and the choice is correct. Generally speaking, the market survey before opening a store includes the following aspects:
What is the surrounding environment of the store? Whether the traffic conditions are convenient; Whether the surrounding facilities are beneficial to the store; The population of the service area. Generally speaking, the more people near the store, the denser the better. At present, many large and medium-sized cities are relatively concentrated in various regions, such as commercial areas, tourist areas and university areas. We should pay attention to the analysis of this situation when opening stores in different regions.
Income level of target customers. Opening jewelry stores and high-end fashion shops in areas where the rich gather is a feature of high income of target customers. All kinds of commercial villas or graded communities built around the city are places where rich people gather.
There are many factors that affect the location of shops, and they vary widely. Why are some shops in remote alleys booming every year, while some shops in prosperous areas are difficult to operate? This is a philosophical saying: analyze the specific situation. A good position circle is relative, not absolute. The quality of business depends not only on the location of the store, but also on its business content, mode of operation, service and image. Opening a shop is not just about following your heart. Only by combining reason with sensibility can you succeed.
You can see what is about to open and what has not been opened.
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Source: With picture reference and detailed introduction, you can quote yourself and contact the manufacturer directly.
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