A good new media article requires not only a crested head, pig belly, but also a leopard tail. An excellent ending can not only sublimate the entire article and arouse readers' emotional high points, but also increase the forwarding rate and like rate, making people have endless aftertaste.

There are 6 ways to write the end of a new media article, which are:

1. Summarize the questions. Summarize, reiterate points, and sublimate. Increase persuasiveness.

2. Celebrity name syntax. Borrow famous quotes to add depth to the article.

3. Golden syntax. Summarize the core points and leave a deep impression.

4. Rhetorical question. Use rhetorical questions to express affirmation and strengthen your tone.

5. Questioning method. Ask first, answer later. More power and depth.

6. Guide action method. Call on and guide readers to do it.

In order to explore which method is the "darling" of new media articles, I browsed two famous public accounts: Ten Points Reading and Insight. I read 12 popular articles in one ***. They are:

1. "After Jia Ling became famous, the man behind her could no longer hide: "When I rented a house worth 400 yuan, he saved me"..."

Ending method: Summary question method + guided action method

Summarizes the value of Feng Gong as a master and an artist. He also called on the audience to cherish every Spring Festival Gala hosted by Teacher Feng Gong in the future.

2. "A woman's attitude towards money determines the height of her life"

Ending method: famous quotes method

Quoting the words of Professor Chen Guo of Fudan University : "Every woman should let herself grow up, not grow old."

3. "Know Yourself"

Ending method: Summary question method

"In this life, the most important thing is not to pay attention to others, but to recognize yourself."

4. "The tragedy of Shandong Ramen Brother, everyone should see it!" 》

Ending method:

5. "The way you reply to WeChat reveals your emotional intelligence"

Ending method: Famous quotes method + guided action method

Quoting Zhu Guangqian: "Friends are often the most accurate measure of oneself."

And calls on everyone to make good friends.

2. ""I like a slower relationship""

6. "Whether you are a couple or a lover, no matter how good the relationship is, don't ask for these three things"

Ending method: summary point method + golden syntax

The article concludes: "The love that is coming, the money that is coming, the companionship that is coming are just like the details that have been reminded, they are not only cheap , and will be looked down upon.” Again, love, money and companionship cannot be asked for.

And at the end, the author summarizes a golden sentence: Heart, given on the initiative, is sincerity; Love, given on the initiative, is true love; Love, given on the initiative, is true love.

7. "After watching "The Shawshank Redemption" 10 times, I summarized these 6 essences of life, each sentence touches my heart"

Ending method: guided action method

The author calls on people who are confused during the epidemic to watch this movie and rediscover the power of life.

8. "The highest level of self-discipline is to love yourself well"

Ending method: summary point method + golden syntax

The author summarizes the article at the end of the article The three types of self-discipline mentioned in. "Emotional self-discipline allows us to meet true love; academic self-discipline allows us to realize our original dreams; physical self-discipline allows us to have a healthy body."

And in There is a very inspiring sentence at the end: "Although self-discipline is hard, it will give you a hot and free life."

9. "Nanjing Zoo is on fire: The epidemic lost 30 million, and many people The employee resigned but insisted on refusing the animal show! 》

Ending method: summary questions + guided action method

At the end of the article, it is concluded that such a loving zoo is particularly touching.

And at the end, the author calls on each of us to be a person with love in our heart.

10. "Strongness Starts from Silence"

Ending method: golden syntax + famous sayings

The author wrote a golden sentence at the end: " Silence is the strength to move forward under heavy load, and the low-key to keep a low profile." It not only summarizes, but also speaks loudly.

And quote Zhuangzi: "The beauty of heaven and earth cannot be expressed." Summarize it at the end.

11. "A 23-year-old girl jumped out of a car and died late at night, the truth was exposed, I sighed after reading it"

Ending method: golden syntax + guided action method

The final line: "The way you look at the world is a mirror in which you look at yourself."

He also called on everyone to let go of their emotions and prejudices.

12. "The lower the cognitive level, the more likely people are to argue"

Ending method: summary point method + celebrity quotation method + action guidance method

The article ends with a quote from the founder of Philosophical Life Network: "People must have a self, and they must continue to evolve. Having a self is an affirmation of the self, and evolution is a denial of the self."

And summary Yes, new cognition brings self-denial, which leads to evolution.

And calls on people to put aside their own opinions and not be self-centered.

From the disassembly at the end of the above article, it can be seen that the ending methods of the article are generally used cross-wise. Most popular articles will use more than two methods at the end. Among them, the celebrity quotation method is the most commonly used method. This also reminds us to pay attention to accumulation, so that when writing, we can add a famous quote at the end to be more convincing.