1 Tao Zhugong Fan Li was a counselor of the King of Yue, but he did not engage in the practice of strategists in the Warring States period. In his remonstrance and reply to the King of Yue in Historical Records, he talked about the principle of surplus and loss of Yin and Yang, and the principle of natural harmony. He is very metaphysical, just like a philosopher. Like in politics, he is confident, accurate and steady in business, can afford and let go, and has never been troubled by money like a miser. This is because he has a strong cultural background and treats money and profits as a strategist. In today's words, he lived smartly, beautifully and looked comfortable. Of course, doing business is to make money, but smart big businessmen must have style, not the whole head is in the money eye. Those misers who are good at calculating and haggling over every penny must be exhausted, and they can't make big money in business and become a climate. Yan Jiansheng, a character in The Scholars, is afraid of wasting oil even by lighting two lamps. If you don't choose one, you will die unsatisfied, and you will only be old and fat, which is not the material for business. According to Historical Records, after Fan Li resigned from Qi, he immediately cleared the way, just like leaving the country, and donated all the hundreds of thousands of possessions accumulated in Qi, "to spare all his wealth and share it with friends and fellow villagers". Subjectively, he may not expect others to repay him, but the actual effect is that he is very popular and will certainly be convenient in his future career. Therefore, Fan Li soon became a billionaire in business (quoted from Guangxu in Historical Records). Fan Li's life, first as a scholar, later became a counselor of the King of Yue, doing his best to avenge the King of Yue and destroy Wu. After retiring from Qi, he was as rich as an enemy. He immediately abandoned the phase and went to Tao to become a billionaire. As Sima Qian commented on him in Historical Records: "Therefore, Fan Li's three migrations made him famous all over the world. If he doesn't go, he will be famous. " This kind of twists and turns is extraordinary enough, and one thing in my later years is even more touching, dramatic and impressive. There is also this story in Historical Records of the King of Yue. I often feel strange and sorry: why do writers and playwrights always make a big fuss about the illusory love story of Heshi, but let such a touching story go lightly! This happened in Fan Li's later years. His second son killed someone in Chu and put him in prison. He sent his little son, who had just grown up, to Chu with 1200 gold. The eldest son had a problem with it. Obviously, he had no ambition, so he made a scene and asked to be sent. Fan Li refused, and the eldest son was very angry and wanted to commit suicide. Mrs. Fan Li suggested, "The younger one may not be able to save the second child. Let the boss make a terrible noise first. If something really happens, won't he add another bite? " Fan Li had to reluctantly agree. He gave him a letter from his son to his old friend Zhuang Sheng, and earnestly advised him, "When you get to Chu, you should give him those thousands of gold coins and ask him to do everything. Don't ask! " The gentleman went to Chu, found Zhuang Sheng in a small house in the suburbs, and sent letters and gold according to his father's orders. "Go back as soon as possible," ordered Zhuang Sheng. . "You cannot stay here. Even if your brother is released, don't ask why. " However, this gentleman did not listen to the warning, but cleverly found another way, bribed a powerful person in Chu with money, and stayed to find out the news himself. Although this Zhuang Sheng lives in a poor alley, he is famous for his knowledge and morality, and the whole State of Chu respects and trusts him. He is not greedy for Fan Li's gift, and is ready to return it when it is done. This fan doesn't know these things! Zhuangsheng found a suitable opportunity to see the king of Chu, pretending that there are stars in the sky, which will be bad for the king of Chu. The king of Chu always believed in Zhuang Sheng and asked him for a solution. Zhuang Sheng said that only moral politics can be removed. The king of Chu decided to pardon these prisoners. Before the pardon was issued, the nobles who accepted the bribe from Master Fan got the news first and told Master that your brother was saved and the king was about to issue the pardon. The gentleman was overjoyed and thought that the second child would be released as soon as the king of Chu issued an pardon. Why should he give his daughter to Johnson for nothing? So, this gentleman went to see Zhuang Sheng again and said, "I heard that the king of Chu will issue an Amnesty order to release my brother, so I came to report." Knowing that his intention was to get the gold back, Zhuang Sheng let this gentleman take the gold intact. The gentleman was very proud, thinking that he had saved his brother and came out happily without spending gold. Johnson hates being played by children. He went to see the king of Chu and said, "A few days ago, the king of Chu was going to be pardoned for changing his star, but I heard from China that the pardon was because the son of Tao Zhugong, the richest man in the world, was killed and imprisoned, and Taoist priests paid bribes to the king of Chu." The king of Chu was furious and decided to kill the son of the Taos first and then pardon him. So the gentleman finally brought his brother's body home with tears in his eyes. The whole family naturally wept bitterly, but Fan Li said very calmly, "I know he will kill his brother before he comes back. It's not that he doesn't love his brother. It's just that he drifted with his parents since childhood and knew that wealth was hard to come by, so he was reluctant to give it away with his daughter. Children grow up in wealth after birth and will not cherish money. This is also the reason why I insisted on growing small for the last time. This is a matter of course. I have long expected this result. " Look, how profound Fan Li is about human feelings. Such a wise philosopher is naturally invincible in life, politics and business. Fan Lizhen is a must in ancient and modern times.

Lv Buwei Lv Buwei is a legend in the history of China, and his strategy and eloquence are first-class among the historical figures in China. He contributed to the success of his life with his single-handedness and eloquence. He is the kind of person who is good at making a big plan, carrying it out and finishing it. This kind of person should be eloquent and be the implementer of his own plan. As far as strategy is concerned, Lv Buwei is not only far-sighted, but also comprehensive and extensive. He plans to go in four steps: the first step, seeing the strange son, thinking that this is a good investment project that can win the whole future, he persuaded the strange son to listen to his command. Secondly, if we want to sell this kind of "imported goods" and turn this kind of investment from risk into rich profits, we still need to work hard and hard. He should not only arrange to meet people, but also arrange to let people go. He found out the potential and urgent needs of Mrs. Huayang and her younger brother, and asked Mrs. Huayang to run for different people for her own interests. Qin began to ask Zhao for important people. Third, he lobbied Zhao Wang to send him back to others in the long run. Fourth, after taking people back, they went up a storey still higher and made some efforts to the aliens. Only then did the King of Qin finally make the aliens a prince. Lv Buwei is really a first-class planning designer, threading the needle between the two countries, with clever arrangement and careful planning, and advancing step by step. Closing his deal is actually a big project. Mobilizing the victims of Qin, the released Zhao, the queen who recognized the son, and the king of Qin who established the prince, etc., is huge and complicated, and requires strategic planning, careful and meticulous. What is particularly admirable is his eloquence in lobbying. He is exactly what the lobbyist wants every time, and he can make the other side accept it gladly. This is because he can deeply understand each other's needs, foresee the future changes of things, and make them easily submit from the perspective of thinking for each other. To convince the other party, you must first have a process of replacing yourself with the other party. Only by controlling each other's needs can we serve their interests, prescribe the right medicine and think it can be used.

Ming:

Shen Wansan, famous and rich; The word Rong, commonly known as three thousand. Three thousand, three shows in ten thousand households, so it is also called three shows. As another name for the super rich, it was born in the late Yuan Dynasty and early Ming Dynasty. In the middle of Yuan Dynasty, Shen Fang-san's father, Shen *, moved from Nanxun (now Huzhou, Zhejiang) to Shen Jiayang (hut), and then moved to Yinzibang. Shen Wansan made Suzhou an important place to do business after he became rich. He once supported Zhou regime in Pingjiang (Suzhou) Zhang Shicheng, and Zhang Shicheng once erected a monument for Shen Wansan. In the early Ming Dynasty, Zhu Yuanzhang made Nanjing his capital, Shen Wansan helped to build a third of the capital, and Zhu Yuanzhang sealed the officials of his two sons. In Nanjing, 1654 catkins and 4 restaurants have been built. Have a comfortable house; But soon; Shen Wansan was exiled by Zhu Yuanzhang and spent the rest of his life in Yunnan.

Qing:

Hu (1823 ~1885) is a native of Huli, Jixi, Anhui. When I was a child, my family was poor and I lived by helping people herd cattle. I stayed for a while. I was recommended as an apprentice to a surnamed Yu in Hangzhou, and I was appreciated by my boss. I was appointed as an agent. Xianfeng ten years (1860), before he died, he accepted a gift from a bank. He opened a Fukang bank, made friends with people in officialdom and became a big businessman in Hang Cheng. In the 11th year of Xianfeng (186 1), the Taiping Army attacked Hangzhou, and Yong Guang bought and transported arms and grain from Shanghai and Ningbo to help the Qing army. Left as the governor of Zhejiang, he was appointed as the general manager, presiding over the province's money, grain and military pay, so Fukang Bank made a lot of profits. Officials inside and outside Beijing take Fukang as their external library, regardless of the storage. He also helped Zuo to start a business, presided over the Shanghai Mining Bureau, and was in charge of the political situation like Fujian. He bought foreign machines and arms, invited foreign technicians, and got a lot of kickbacks from them. He also manipulated Jiangsu and Zhejiang businessmen, specializing in exporting silk and tea, manipulating the market and monopolizing finance. In the eleventh year of Tongzhi (1872), there were more than 20 branches of Fukang Qianzhuang, which spread all over the country. The capital is more than 20 million taels, and the land is 1 10,000 mu. Because Zuo actively assisted him, he once awarded Jiangxi the alternate road, wearing a yellow jacket, which is a typical official and businessman. In the 13th year of Tongzhi, Hu Qingyutang Xue Ji Sinopharm was established, and in the 2nd year of Guangxu (1876), he bought land in Yongjinmen, Hangzhou, and built a rubber factory on 10 mu. Hu Ji's drug number, based on a well-known pharmacy, hired Zhejiang famous doctors to collect ancient prescriptions, summed up experience, selected more than 400 prescriptions such as pill powder and gel dew oil wine, and refined them into medicines, which are convenient to carry and take. At that time, wars were frequent and epidemics were prevalent, and drugs such as "Hu's spleen warming pill", "Zhuge San" and "Babao red collar pill" were very popular. Since then, Hu personally wrote the plaque "Never cheat", telling employees that "the pharmaceutical industry is related to life, especially not to cheat" and "the procurement service is true and the repair service is fine". The medicinal materials used are directly purchased from the place of origin, and a deer garden is set up. Hu Qingyutang has become a large-scale national medicine number of comprehensive preparations of Chinese patent medicines, enjoying a good reputation at home and abroad, and promoting the development of Chinese medicine. In the eighth year of Guangxu (1882), Yong Guang opened a silk factory in Shanghai, which cost 20 million taels of silver and collected millions of tons of domestic new silk at a high price, in an attempt to monopolize the silk trade, angered foreign businessmen and jointly refused to buy China silk. Because the customs delivery is in the hands of outsiders, it cannot be delivered directly. The next summer, I was forced to sell it at a low price, with a loss of 10000000, and half of my family's assets went, and the turnover was ineffective, and the news spread everywhere. Bureaucrats all over the country compete for deposits and organize extortion. 1 1 month, local enterprises closed down, the property was sold, and the rest of Hu Qingtang changed hands, declaring bankruptcy. Then, the Qing court ordered dismissal and investigation, and strictly investigated the charges. In November of the 11th year of Guangxu, Yong Guang deposed his concubines and servants and died.

Respondent: Manager Cheng level 4 3-5 0 1: 1 1

Zi Gong, Yi Dun,,, Zhuo Shi, Shi Chong, Widow Qing,, Dong Xian,, Wang Yuanbao, Shen Wansan, Wu Bingjian, Hu Xueyan. ...

Part introduction:

1,: At the end of the Spring and Autumn Period, the great wise man who helped Gou Jian, the king of Yue, destroy Wu in World War I was the originator of abandoning politics and going into business in history, and set a good example of creating personal wealth records. "Historical Records" contains "three gold medals after nineteen years, rich and huge."

2. Zi Gong: Confucius, a disciple of Gao Men, an able person who can make a fortune in business. Historical records. There is a biography about the value of goods. He traveled to various countries by high-powered vehicles and horses at his own expense, saying that he conquered Qi, Lu, Yue and Wu. Confucianism was later carried forward and spread through the ages, with boundless merits.

Bai Gui was born in the late Spring and Autumn Period, and he was the earliest master of business theory. Fan Li once asked him the secret of getting rich. "People abandon me and take me, and people take me and make peace" is his first famous business saying. There have been works on business philosophy, but unfortunately they have all been lost.

4. Born in the Warring States Period, Zhuo was the earliest "King of Steel" in the history of China. In order to find the best mine, the couple moved to Gonglai, Sichuan, and made a fortune by ironmaking. Zhuo Wangsun, the father-in-law of Sima Xiangru, a famous scholar in the Western Han Dynasty, is his successor.

5. Lv Buwei: A great businessman in the Warring States period, his proudest career in his life was to get to know the exiled son of Qin and win an alien, thus successfully realizing his historic transformation from business to politics. It is said that even Qin Shihuang was the illegitimate child of his "body double". It should be said that he deserves to be ranked in the "top ten" and second with legendary achievements!

6. Widows in Qing Dynasty: Their ancestors made a fortune by opening the "Danxue" in the early Qin Dynasty, and they were rewarded and accepted by Qin Shihuang. As a rare representative of a rich woman, I put a pen on it.

7. Deng Tong: The Emperor Wen of the Western Han Dynasty was the most popular. By virtue of his special relationship with Emperor Wen of the Western Han Dynasty, he monopolized the money casting industry at that time, opened copper mines and became rich in the world. Jingdi ascended the throne, fell out of favor and was taken over. Limited by fame, it is difficult to be selected.

8. Dong Xian: Emperor Ai of the Western Han Dynasty loved him. When he became emperor, he was the son of the prince. He really squeezed into the "rich circle" by "accompanying the prince to study", which was as expensive as "riding with the emperor" and dominating the world, and was later killed by Wang Mang. Nomination only.

9. Shi Chong, a famous rich man in the Western Jin Dynasty, gained wealth by robbing businessmen along the way when he was the secretariat of Jingzhou. The most classic story is that he and Wang Kai, the uncle of Emperor Wu of Jin Dynasty, fought a great victory. It is no exaggeration to say that he is "as rich as an enemy". Because I didn't understand the old adage that "wealth can't be publicized", I eventually became a prostitute, lost all my money, and even died.