China’s history and culture are profound and profound. In recent years, the long-lost craze for Chinese studies has swept across the land of China, which has a history of 5,000 years of civilization. It is an epoch-making cultural expression. The Analects is the pinnacle of Chinese philosophy and has the reputation of "half of the Analects rules the world." Among them Its management philosophy and methods are its essence. And this management philosophy is based on the research and influence on people. In other words, the management philosophy shown in "The Analects of Confucius" is suitable for the people shaped by "The Analects of Confucius". A nation deeply influenced by the thoughts of The Analects of Confucius must adapt to the management philosophy promoted by The Analects of Confucius.

The management science in "The Analects" is used to govern the world, but it has not been widely studied and utilized by the business community. Perhaps this is directly related to the consciousness of the ancients and the admiration of society. Today, with the rapid development of Chinese enterprises, why do we continue to seek management methods from abroad and abandon the management philosophy that may be the most suitable for us? It is true that the management theory in The Analects of Confucius does reflect Confucius' original intention and efforts to cultivate oneself, govern one's family, govern the country, and bring peace to the world. It seems that there is no mention of its application in enterprises. However, the reason why philosophy is philosophy lies in its wide adaptability and enlightenment to universal things. Just as "The Analects of Confucius" can be applied to many other aspects, studying the application of "The Analects of Confucius" in business management is an ideal way to find Chinese business management methods.

1. Work from the perspective of company development

Confucius said: "I examine myself three times every day: Have I been unfaithful in my plans for others? Have I not believed in my friends? Have I not spread the word? Habits?"

Zeng Zi said, "I reflect on myself three times every day. Am I doing my best to help others? Have I studied the lessons taught by my teachers diligently? Everything in the company requires people to operate it, and all problems in the company are fundamentally about people. Looking at Confucius's life, he paid attention to people's cultivation, influenced people's thoughts, and urged people's behaviors. In the management of our photo studio business, our employees have to "examine themselves". What we are talking about here is employee loyalty, recognition of the company and unity of concept.

2. Technicians admire themselves in isolation

Confucius said: When you see the virtuous, think about them; when you see the virtuous, you should reflect on yourself.

I have never understood the truth that there is a world outside the world and there are people outside the world. If you don't do "see the wise and think of others", you just think that you can take a few photos. I have met many photographers who have held cameras for many years. The expressiveness of the photos taken is mediocre, and the visual effect is almost zero. The reasons are: the attitude is not correct, the homework is not serious, it is difficult to study, there are no ideas, and they are self-righteous. There is nothing the boss can do against him or her in the company. The boss thinks that the technical level of his store’s photographer is pretty good in our local area. The author believes that the difference between a photographer and a photographer lies in whether you follow the procedures and methods that a photographer should do when taking pictures: natural expressions--not necessarily every photo shows eight teeth. Instead, the service is "tailor-made" for the guests based on their image, temperament and characteristics. Balance of beautiful posture---The beautiful part can be fully expressed not only by the whole body, half body, three-quarter body, and close-up. Have you considered the balance and matching of standing, sitting, lying, side and the male and female protagonists to complete it. The three-dimensional sense of the composition---the sense of space in the composition. The three-dimensional sense is achieved through the harmonious expression of the characters and the background. Many of our photographers still use the traditional method of taking pictures. The characters account for three-quarters of the background. Have you ever thought about it? The digital design of your works will give you a "severe headache" when seeing your so-called works and you will be helpless. Change the use of light---Mastering the technique of using light has always been the fundamental quality and level of the photographer. From a technical perspective: the effective and harmonious use of flat light, backlight, background light, single-light three-dimensional light, luminescence, and lining must be combined according to the guest's personality and temperament, but the question is whether you can effectively understand and use it. There are also charm, color, background matching, prop matching, jewelry matching, etc. The key here is whether you have effective communication with your guests during the operation.

Confucius said: Instead of blaming others, it is better to be respectful and self-reflective. The author asks technicians to re-understand themselves and challenge themselves, so that you can be worthy of yourself and your boss.

3. Strengthen cadre management awareness and management capabilities

Confucius believed that a high-quality manager itself has a role model and deterrence, while a low-quality manager, no matter how great the ability, is Useless. Managers do not set an example. First and foremost, they set an example in terms of cultivation, emphasizing that "if they are upright, they will do what they are not told to do; if they are not upright, they will not do what they are told to do." For example, while emphasizing the loyalty of his subordinates, he also requires "tolerance, integrity and fairness" from his superiors. To require subordinates to work diligently, they must first be "sensitive to things"; photo studio owners sometimes make two conceptual errors when appointing cadres: First, nepotism is not meritocracy. In our photo studio industry, there are many mom-and-pop shops, sister shops, brother-sister shops, friend shops, etc. Many of our bosses only care about loyalty and ignore personal comprehensive abilities. Failure to do professional things. If you don’t pay attention to the personal moral issues in the so-called loyalty that you recognize, how can you be "upright"

The second is that managers do not pay attention to the details of management and focus on grassroots management. For the entire society, we advocate the harmony and order of the family, the most basic social organization, pay attention to "filial piety", and believe that "it is rare to be filial to one's brothers but prone to offending." Moreover, social harmony is largely composed of the harmony and order of grassroots organizations. By extension, in a photo studio, only if all grassroots departments do their jobs well can the enterprise develop stably. In fact, the development of an enterprise is jointly promoted by the work achievements of various departments;

The third is that the departments are not clear and each performs their duties. Management procedures and order are very important. . The so-called "correction of names" actually means that each department clarifies its own responsibilities, does its own thing well, and collaborates without interfering with each other. Leaders must "stay out of their positions" and only do management work without interfering with the specific work of the department; while various functional departments must "not be in their positions and not seek their own policies" and should also not interfere in the work of other departments.

4. Human-based management or institutionalized management

The ideal political model promoted by "The Analects" is "virtue government". The so-called "virtue" must refer to the "virtue" of people. It is an extremely high standard for personal cultivation. This is in line with the management logic of "The Analects of Confucius". The manager himself must be a "virtuous person" and then use his personal "virtue" to inspire and guide his subordinates and even all members of the organization. It is not just a simple example, but also includes clear, active, and institutionalized "moral education" that emphasizes each person's personal cultivation. In terms of management methods, more humane measures are taken. For example, correcting mistakes is not simply about criticizing and educating, but about "rectifying mistakes", setting good examples, appointing people with high moral character, so as to gain the trust of more people and form a good team atmosphere and great potential. Deterrence. Rather than superficially speaking of "rule by man", it is better to say that it is "rule by virtue" with "rule by man" as the approach and "system" as the standard. Everyone is equal before the system, and no one can be above the system. This is the most powerful and basic guarantee for the long-term development of an enterprise. "Without rules, there will be no success." The reward and punishment system, service regulations, stores, makeup, photography, digital performance management system, internal competition system, financial system, cadre job responsibilities, etc. in the operation process of the photo studio must be "explicitly implemented" here. Based on humanized performance.

In other words, the management model advocated by "The Analects of Confucius" is a "Government by Virtue" model that takes "Government by virtue" as its goal, rule by man as its appearance, and rule of law as its connotation.

5. How to implement the system

In "The Analects", "ritual" occupies an important position. "Etiquette" is not only the entire system or law of state management, but also the standards and norms for personal cultivation and behavior. In Confucius' view, the fundamental cause of all kinds of chaos in the country and society is "the collapse of etiquette and the destruction of music", and various bad behaviors and mistakes of individuals are mostly due to "violation of etiquette". Therefore, his prescription for social management and personal cultivation is to "restrain oneself and restore propriety", that is, to restrain one's negative desires and attach one's body and mind to the normative system. From the perspective of the institutional spirit, not only should it not be criticized, but it is still powerfully persuasive. Since ancient times, countless hatreds and ugly phenomena have been caused by greed and violation of the system.

“Li” is so sacred and important, so does The Analects of Confucius follow “Li” mechanically and unconditionally? On the contrary, the attitude of the Analects towards institutional norms is more flexible than ordinary people imagine. Confucius said clearly: "The purpose of etiquette is to harmonize." That is to say, the key and trick to the implementation of the system lies in the ability to make compromises and adjustments based on the actual situation. "It's a small matter, but it won't work", that is to say, if you don't study the specific situation of things and just follow the system, it will not work; conversely, it also says, "Knowing harmony and making peace without etiquette is also It's not feasible." Blindly conciliating and not abiding by the system will also not work. The correct approach is to be impartial, seek truth from facts, abide by the system and be flexible. This flexibility is not a matter of human nature, but a contingency move based on the special circumstances of different things. This discussion clearly and profoundly explained the implementation principles of the system. In fact, it is the rule of law with the color of rule of man, or humanistic care in the implementation of the rule of law.

6. Concepts are greater than strategies, strategies are greater than methods, and methods are greater than skills

1. Strategy is the fundamental issue of an enterprise

Confucius said: Everything is established without If you give it, it will be wasted.

The so-called strategy can be understood as the correct trajectory for the future development of an enterprise, including goals, plans and approaches. The so-called correctness means that many companies actually do not pay enough attention to the issue of corporate strategy. Some treat strategy as a decoration, and some simply change it day and night, lacking stability. Even more companies do not pay attention to strategic issues from the beginning, and do not know where the company is headed and how it will proceed. "You can't be a gentleman if you don't know destiny." Such business owners are unqualified.

Youzi said, "The foundation is established and the Tao is born." This is another perspective to explain the role of corporate strategy in corporate management and development. Here the "base" is the "corporate strategy" that is the foundation of enterprise development, and the "Tao" is the approach and method of enterprise development. When the strategy is determined, the enterprise development and methods in the development process can be determined. In other words, all methods of business management processes are determined by strategy. What kind of strategy there is will be what kind of method, and the method always serves the strategic goal. If the strategy is missing, the company will be at a loss; if the strategy is wrong, the method will not be correct.

More than 93 of China's top 500 companies have formulated annual training plans, monthly plans, and weekly plans, while only 1 wedding photo studio - the others are "makeshift plans." What about your business?

I would like to ask whether our photo studio owners have done it and formulated our strategic arrangements for next year at the end of the year: starting from three aspects: management line, marketing line, and product line. Next is the quarterly, monthly, and weekly plans for this year. The author thinks that the habits and abilities of our wedding dress industry bosses in making strategic plans, cadres, and employees’ work plans are really unflattering! How can it be possible to achieve the long-term and short-term goals of the company smoothly?

2. Method is the judge who determines the goals and results

Confucius said: A wise man will not be confused, a benevolent man will not be unreasonable, and a brave man will not be afraid

What kind of person is a wise man: For people who are not confused, the word "confusion" is composed of "or" and "xin", which means that you treat things in life and work, either this way or that way. The key is to see how big your faith is and whether your method is appropriate. "Character-based Dharma Upholding" means that moral character is the foundation and method is the foundation.

Mencius said: To love others but not to be intimate with them is to be benevolent; to treat others without treatment is to be governed by others; to be courteous to others but not to respond is to be respectful. Those who fail to do so will turn to themselves.

You care about others, but you don’t get close to them, or even misunderstood by others. Ask yourself whether there is something wrong with your method of love, whether it is benevolent; if you manage a team but cannot be listened to, ask yourself whether there is something wrong with your method. Whether to treat others; if you are polite to others but do not get anything in return, you ask yourself whether there is something wrong with your method and whether it is respectful. Whenever you do not get the results you deserve, you have to look for the reasons within yourself.

Management expert Li Amy went to visit the president of the steel company. Li Amy said that letting him talk to every manager for 15 minutes can improve the company's efficiency and increase sales. There is no need to pay immediately, just let the president know that it is valid and write a check to him.

The president agreed. Amy Li and the manager talked for 15 minutes and asked them to write down 6 things to be completed the next day at the end of each day. The next morning, they would start from the first thing on the list and finish it. Cross it out, put it on the next day's schedule if it's not completed, and implement it for three months. Three months later, the president sent Amy Li a check for US$35,000. He thought it was worth paying.

We have given you a method worth $35,000. If you think it is worth a try, start now!

Same thing, if there are problems with your working methods and procedures, you will definitely get very bad results. For example, many of our photo studios hold shows. You must first consider whether the conditions for our shows are mature: old customer resources; how long your store has been open in the market; whether your brand awareness is among the top three; Whether the basic skills of your store are good or not; how well your market responds to the show; the source and quality foundation of the little bees; the "selling point" of the early advertising appeal; the allocation method of personnel; the host's understanding of the show format; image packaging Performance, etc., are the key to the success or failure of the show!

The key point here is: "If you don't govern people, you should govern them"

7. Employee satisfaction is customer satisfaction

Confucius said: Ji If you want to be established, you should establish others; if you want to achieve yourself, you should achieve others

Confucius said: "The benevolent are not the least." The "benevolence" here means "loving others". It is the basic principle of "The Analects" in dealing with social interpersonal relationships. Specifically, it is "Loyalty and forgiveness". What is "loyalty and forgiveness"? Whatever you want to achieve, let others get it first. This is just like if a company wants to make a profit, it must be willing to let its employees and dealers make money. Although it is relatively utilitarian, it at least objectively benefits the other party. Confucius said: "Don't do to others what you don't want others to do to you." Don't give to others what you don't like; don't impose on others what you can't accept. For example, when formulating corporate standards, if the boss feels that he can't do it himself, how can he ask his employees to do it? The essence of this "self-regarding" way of thinking is respect for the other party. This is very necessary and practical in dealing with corporate relationships. The author advocates the distribution principle of socialist society: distribution according to work, more work, more reward! The author has seen some bosses whose employees have created corresponding benefits for the company, but the bosses have tried every means to deduct the salary and the employees have not received the salary they should have received. There is a store owner who approved a city manager's basic salary of 5,000 yuan plus commission. Through all kinds of abnormal and unreasonable deductions, this supervisor only got 500 yuan. Can he work wholeheartedly in this store? (The author declares that this supervisor has a very good working ability, and the boss also wants him to work in the store)

The Analects of Confucius says, "The ruler treats his ministers with courtesy, and the ministers serve the ruler with loyalty." "Loyalty" and "propriety" are not unilateral requirements. This kind of respect is mutual, even mutually conditional. In other words, how you treat others will be how others treat you. Confucius clearly opposed "complaining with virtue" and advocated "complaining with integrity and repaying virtue with virtue". This is also the reason. Confucius even said more directly: "Benefit is enough to help others." When treating subordinates and employees, you cannot use it unconditionally, but you must first benefit and then use it. This concept is especially worthy of consideration by bosses in contemporary enterprises.

8. Cadres and employees must have the courage to take responsibility

The spirit of seeking truth from facts and having the courage to take responsibility advocated in "The Analects" is still commendable today. When something goes wrong, Confucius asked him to look for the cause first. "A gentleman should look to himself instead." He should ask himself instead of shirking responsibility. Yan Hui was praised by Confucius for his "not giving away anger". The so-called "not giving away anger" means not putting responsibilities on others, blaming others, and getting rid of himself; not only has the courage to take responsibility, even if he does not have his own responsibility, We should also "examine ourselves when we see the unworthy". Zeng Zi also said, "I examine myself three times a day." He regarded "self-examination" as important as three meals a day. When it comes to the responsibility of treating others, we must "respect ourselves." "Thick and thin responsibility to others" is what we now call strict self-discipline and lenient treatment of others.

Having the courage to take responsibility and admit mistakes is the prerequisite for correcting mistakes and reducing losses. When dealing with mistakes, Confucius said generously: "If you make a mistake without correcting it, it is a mistake." If you make a mistake and correct it, it is not considered a mistake.

He also said "don't be afraid to correct your mistakes", which encourages people not to be afraid of making mistakes and not to be afraid to admit mistakes. "Who has no faults? If you can correct your mistakes, there is no greater good." It is clearly stated that correcting mistakes is a good thing. And "everyone looks up to you." Admitting and correcting mistakes is not only not looked down upon by people, but also more respectable.

The spirit of self-blame is important, but even more important is the ability to discover mistakes. Confucius said: "That's it! I have never seen anyone who can see his faults and sue himself." The key word is the word "able". "Being able to see his faults" is not only a kind of ability and attitude, but also a transcendence. Extraordinary ability and willingness to "self-litigation". Even if a person has the ability and level to distinguish right from wrong, if he always looks at the shortcomings of others and thinks everything is the responsibility of others, he will still not be able to discover his own mistakes.

9. Paying attention to management and learning is the only way for a photo studio to become stronger and bigger

Confucius said: Isn’t it true that one should learn and practice from time to time?

Companies with well-known domestic brands such as "Panda TV", "Great Wall TV", "Vitality 28" and "Sanzhu Oral Liquid", which were famous for a while, disappeared with the development of market economy. The same is true for wedding photo studios. New stores keep opening and old ones close. Why? They all lack innovation and management. In the final analysis, they lack new concepts and strategic methods. Management is the internal cause, and planning and marketing are the external cause. No company's long-term stability can be achieved by neglecting management and focusing entirely on marketing to complete long-term strategic development. Concepts are learned, strategies are formulated, and methods are learned and experienced. "The Analects" always reminds people of the importance and pursuit of "learning". Only learning and cultivation can improve quality and knowledge, and only then can and dare to discover mistakes and finally correct them.

The biggest operating cost of a photo studio is the untrained owners and employees! The boss does not know the industry development trends and business methods, and cannot lead and control the team efficiently. Employees offend customers every day and lose performance every day. And the actual lost performance will never be seen by the boss!