First of all, we should make clear the purpose of soft writing: attracting potential customers, improving brand awareness and increasing sales. Therefore, before writing a soft article, you need to know the company's positioning, products, services and target customers.

Next, you need to pay attention to the following points:

The title should be eye-catching: a good title can attract readers' interest and make them click on the article actively. It is suggested to use short and pithy titles to highlight the core content of the article.

Highlight the unique selling point: Soft text should highlight the unique selling point of the company and let readers know the advantages and characteristics of the company.

The preface should be attractive: the beginning of the article can attract readers' attention by quoting data and famous sayings, thus making them interested in the article.

Describe the characteristics of the product: the soft text needs to describe the characteristics and advantages of the company's products or services, so that readers can understand the value of the products and the benefits of using them.

Provide customer cases: through customer cases, show the actual effect of the company's products or services and the user's experience, and increase readers' trust in the products.

Highlight the brand image: in the soft text, you can appropriately highlight the brand image of the company, so that readers can have a deeper understanding and cognition of the company.

There should be appeals at the end: at the end of the article, readers can be guided to learn more about the company's products and services through appeals and discounts.

To sum up, writing soft articles needs to deeply understand the company's situation, highlight product features and advantages, show customer cases, enhance brand image, and finally guide readers to further understand the company's products and services through appeals.