Ma Huateng: Think about it, will you become stronger if you don’t recharge?
This sentence seemed to have little effect in the previous stand-alone era. At that time, many stand-alone games started with stories and models, and there was basically no interaction between people.
With the advent of the Internet age, more and more things have been integrated into the Internet, and games are no exception, and they were the first to embrace the Internet. Early online games allowed people to switch from stand-alone games to It is released in the game world where everyone can participate in the game world run by the game operator. Here you can chat, download copies together, PK, etc. The game trend has led to a series of additional products, such as voice, through which everyone can Voice communication is more efficient and easier. When playing games, you don’t have to listen to the sound of the game or the thousand-year-old songs played by yourself. You can listen to the cute words of girls, make jokes, etc.
The arrival of online games has led to the rise of many game operators. Countless gamers are constantly charging money into the games. After deducting the development expenses, operating expenses, equipment and labor costs of the games themselves, leaving Everything you play is profit, so the net profit of a good game is very high. When operating, operators will think of various ways to carry out promotions, such as draws, recharging to give away some gift packs that are usually unobtainable, and various competitions for hegemony. Rankings, etc., these unstoppable game activities ultimately point to one purpose, allowing players to take their money out of their pockets and transfer it into the pockets of game operators.
Ma Huateng, the founder of Tencent, the world's largest gaming company, once said something in his daily life: Think about it, will you become stronger if you don't recharge? This sentence has become a wise saying in the era of online games/mobile games, especially for those game players who once entered the game with confidence and left the game with empty pockets. This experience is deeper; many games are often divided into different echelons due to charging money. , such as 0-yuan party/ordinary party/elite white-collar workers/rich people, etc. When you first experience the game, many people may think that you can play it without charging money. However, as time goes by, the game's freshness wears off, and the game begins to enter a cruel elimination process. It is difficult to improve without adding money. I am often abused by some people who top up money, and I feel frustrated. Some people get out of the trap, and some people start to top up money, starting a long road to make money. Once I start, I find that it is like taking drugs. Soon, if you don’t recharge, you will fall behind and be beaten by others. Many people say this is stupid, and they do it even though they know this. Many of these people are watching the game from outside the game. Anyway, they are not themselves, no matter what they say. As a game player, if I had known it earlier, I would not have known it. It will be the current state, and the past is irreversible.